There’s no one-size-fits-all. Emails take a long time to master and perform completely differently for each business. I’d recommend testing as much as possible and really learning about your performance and your data, rather than simply comparing to another business when you don’t know the ins and outs of their operations. There are always improvements to be made, and it’s a never-ending learning process – keep at it.

Your preview text should be related to your subject line, but with additional context to give more flavor of what’s to expect. This can afford to be longer, but remember is only complementary to the subject line, not everyone will see, or read them, and shouldn’t be a necessity to understand what is in the email.

Clearly introducing what is to be expected in the email will almost always work best. I’d always recommend SendCheckIt if you’re not sure how your subject line is likely to perform.

Automations should only be sent once, maybe twice a week, but that can intertwine with the newsletters – making sure you have a robust contact strategy overlooking everything you’re sending is very important. I’ve heard of businesses that send 5-7 times per week, and that is poor practice

This differs by industry, whether you’re working in B2C or B2B, on the cleanliness of your data, and on what it is you’re sending. I see 20% as a base rate for newsletters, but always like to get my data as clean as possible to be hitting 30-40%. More relevant comms, like abandon basket automations in B2C can reach incredibly high open rates (70-90%) so long as the data is clean and the timing is spot on

Transitioning over to Turtl has meant that we are able to provide a far more elegant solution in terms of user experience, whilst at the same time becoming greener and more sustainable by reducing the need for print.

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

We looked at all your competitors. We went through trials and tests with all of them but none of them quite matched what we wanted in terms of striking the right balance between having enough creative fluidity and having consistency in the platform.

The continual development of the platform is massive. We’re continually seeing new things, new developments - even down to new widgets and how to use them. So, there’s an allowance for us to ask for developments within the platform and to see those things on the roadmap.

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Turtl became more than just a content tool, it became a collaboration tool as well. It saved us money and time, and also increased overall employee satisfaction.

Utilizing Turtl has allowed us to distribute and track one of our biggest annual projects. Providing back-end data analytics and user habits has allowed us to improve our annual report year over year. We look forward to further amplifying our annual project in various ways using more Turtl document features in the future.

Turtl's unique content platform allows us to deliver highly effective and scalable ABM and targeted Partner Marketing Programs that drive measurable results. We do this on a regular basis with a broad range of clients in different sectors. Content is key and Turtl with their personalization capability and obsession with performance is a fantastic platform and partner.

I’ve had a really great experience working with my Turtl team. They’re available to answer any questions pretty much immediately - whether it’s a meeting or I shoot them an email!

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Turtl has become a key strategic pillar for driving our ABM content engine forward. Its interactive and visual features have greatly enhanced client engagement. Through personalization, we have achieved a notable 35% decrease in bounce rate compared to similar thought leadership across our website. These insights validate that we have the right tool to effectively reach our audience with precisely tailored messages at the opportune moments.

Before, we had our website and we were using PDFs but we weren’t understanding who was engaging with what and you couldn’t get a whole lot of data out of that. This was a huge deciding factor - not only that it’s cool and visual - but the data aspect.

Turtl just gives us another way of being able to capture what customers find engaging beyond how they’re using the website or in conversation. You can actually see where they spend time and it’s a lot more granular. It’s another way to measure and improve how we communicate externally.

It’s the first thing on our summit website - we get sign-ups, we generate leads, and we can understand on the backend who’s reading it and for how long through Turtl’s analytics.

We’ve had a lot of sign-up success with Turtl over the past year, without doing too much scale.

It’s been very successful, not just for marketing but for our sales counterparts have really appreciated the tool, and we’ve got some really good feedback from it.

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Turtl just enables me to industrialize sales when I’ve got no resource.

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

The best bit for me - because I’m personalizing - through the analytics, I can see the moment that person has read the document and, interestingly, I can then see when that document has been forwarded on to other people and consumed.

Turtl brings a better standard of quality and speed to serving our customers’ needs.

Before we would be subjective about what it was like, we’d decide if it was good or not. We don’t need to do that because we can see in plain sight how that content is performing. That data is vital. If we see something isn’t performing to our benchmarks, we can change it and we can change it mid-campaign.

I can make content look great at pace. In a world where content demand is high and we’ve got to meet tight deadlines, the acceleration compared to what we were using before is incomparable.

We looked at all your competitors. We went through trials and tests with all of them but none of them quite matched what we wanted in terms of striking the right balance between having enough creative fluidity and having consistency in the platform.

We were guessing about how our content was performing. So, now, [Turtl] just brings science to it. From my point of view, it’s actually created incredible discussions with directors. They want to know how it’s performing.

We were desperately searching to measure ourselves better as a marketing team. Nowadays, with Turtl, we’re really open to how we’re performing and it enables us to change what we’re doing.

Turtl is a great example of a platform that really enables us to connect with our audience, hold them for longer, and to showcase some of the things that we’re doing. We want to bring value to our audience.

It provides all of this backend information that really showcases the business impact of a document, how it’s utilized by different business groups within the company, and then all of the analytics that tracks prospective clients and clients that re-engage with us. Having the ability to show that to our internal business groups is huge.

Not only is it content marketing, but it really is the metrics and tracking to really be able to provide impact to our business.

It works really well for our client testimonials, case studies, product information - there are just so many ways to utilise the different features within Turtl to apply it to whatever marketing collateral we need.

Engagement-wise, readability-wise; it’s boosted us to the next level for all of the collateral that we’re able to create within Turtl.

There are so many different ways to customize and format Turtl Docs, it’s super easy to use because there are built-in templates that Turtl works with us to create.

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

As Turtl’s first-ever customer, I have utilized the platform within 4 different businesses. It’s an absolute game-changer in terms of content production, reader engagement, and gaining useful, actionable insights. I can’t recommend Turtl enough.

We actually use Turtl’s analytics to tailor our meetings with clients. If someone has spent a long time reading the report we sent them, the meeting will be more of a discussion. If we see that they’ve barely glanced at it, we know we’ll have to put in extra effort and prep work.

Since Turtl Docs exist on a URL, it’s a much more collaborative process between us and our clients. We can just hop in and find the latest version waiting for us.

It's nice to put something different out there which is interactive and fun. Personally, I like differentiating between surf and immerse pages when I send out links of what someone should read. And I know our MIP team enjoy crafting personalization quizzes to boost interaction and capture data.

At the time, it was a much smaller team with fewer resources looking to make impactful content with the limited resources and people we had.

A large goal of the work we produce, like guides, is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

You don't have to be a graphic designer to produce something that looks great.

The average amount of time it takes to produce a piece of content in Turtl has been decreased compared to using the Adobe suite to make PDFs.

Having to use web analytics just doesn't give you the same sort of readership information that Turtl gives you.

Turtl makes it really easy to create and measure document impact on our audience. As an active user of this platform for the past 2 years, I can testify this is the best way to leverage reader attention.

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Whenever we have even the slightest issue, someone from the customer success team is on hand right away.

With the results we’ve seen from our flagship paper, we’ll be looking to adopt Turtl for all our reports in the future.

The lack of tracking within a PDF means we have no idea if someone opens it or not, let alone how long they spend reading it.

Turtl is a godsend for marketing!

We have reduced the production time of content by weeks, if not months in some cases, as this is a self-service tool.

Turtl is a conduit for us to project a crisper brand message to market, and this has very much manifested in stakeholder feedback.

When legislation changes or there's a new government announcement, we used to have to upload a live PDF onto our system, make comments on what needs to change, then send it to design for review. That would take a few days, which doesn't sound like a lot, but it's a long time for information to be wrong. Now we have Turtl, we can make those changes within hours of that announcement and feel confident that the most updated version is the only version available.

Turtl's analytics show us exactly what's working and what isn't. The fact that you can see how each individual section is performing helps us spot areas for improvement so we're continuously producing better brochures.

The way that Turtl documents are structured lets people navigate more autonomously to what they actually care about. This has allowed us to create really specific CTAs that give them the next obvious step in their journey based exactly on what they've chosen to read.

People are reading articles in Turtl for four or five minutes on average. It’s impressive! It tells me people are sitting and reading what we put out there.

Turtl doesn’t help you to save time. It helps you to optimize your time.

Our proposals were all done in Powerpoint and looked like they were straight out of the '90s.

The editorial sponsorship has been by far the most popular, with clients eager to see their content in Turtl's dynamic interactive format.

Sometimes as designers we complicate our lives a bit trying to come up with ideas and solutions, but Turtl is a very intuitive tool - easy and fun to use. I’m sure that for me, and the other designers in the Kantar team, Turtl has helped us a lot in the creation of our materials and has given us a greater reach with the public we want to impact.

Turtl is a joy to use. For someone who has no design or marketing experience, I have been amazed at how easy it is to develop professional-looking resources very quickly. It is intuitive so that often you don’t need to use the tutorials but when you do they are engaging and informative. Love it.

Lexus really prides itself in brand experience, so we knew we needed to modernize our digital brochure experience. Then Turtl came along with this modern, digital format that's grounded in reader psychology and UX.

We’ve had a platinum experience from the Turtl team, from the very first conception point through to post-purchase with the aftercare and continuing support and training.

The support that we’ve got from Turtl has been tremendous. I would say I’ve worked with a lot of vendors and been treated as clients, but rarely do we ever get treated as partners.

We’re using Turtl for building out paid campaigns through LinkedIn to nurture our audience. We find it’s a really unique way to share content when you need something that catches someone’s eye. It’s a fun and easy way of engaging with your audience.

The insights that Turtl generates is key to helping us create engaging, relevant, interesting content which can be shared with readers over a prolonged period of time.

To drive registrations [to Veeva’s yearly summit], we put together a Turtl Doc that was able to send a highly customized version of a speaker introduction, along with a built-in sign-up form. We received 10-15% of registrations directly through the Turtl Doc.

Through Turtl we can easily identify new revenue opportunities and leads which are passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

I haven’t had an integration between multiple tools - that our company uses - that is as seamless as Turtl.

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

Thanks to Turtl's analytics insights, we were able to adjust our content and CTA positioning accordingly, resulting in a high engagement rate from our readers. Other teams have also started using Turtl to share news and content with our dealer network and key stakeholders.

We really wanted our brochures to provide the same experience you would expect from Lexus. Reading about a car in a PDF document just doesn't do that.

We could only track the blog in Google Analytics but we couldn't track PDFs – which was a shame because we had valuable PDF assets gated with a form

We used to qualify a content-generated lead, send them to our sales team, and the lead would often have no recollection of the content they originally downloaded. When it's Turtl content they've read, they clearly remember it because it's so different from other formats out there, which helps our sales team in their conversations.

For us, measuring the impact of marketing materials is as important as creating good content. This access to analytics is precisely why we use Turtl for our marketing materials. Powerful, engaging content marketing is all about personalization and relevance. The ability to figure out through data what is working with the viewers and driving more engagement plays a huge part in ensuring our content marketing strategy delivers a strong return on investment.

As content budget has been declining, it gave my team a chance to step up and explore some of their creative skills. By training some of those individuals into learning those skills, it saved us money and also increased overall employee satisfaction.

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

There’s no one-size-fits-all. Emails take a long time to master and perform completely differently for each business. I’d recommend testing as much as possible and really learning about your performance and your data, rather than simply comparing to another business when you don’t know the ins and outs of their operations. There are always improvements to be made, and it’s a never-ending learning process – keep at it.

Your preview text should be related to your subject line, but with additional context to give more flavor of what’s to expect. This can afford to be longer, but remember is only complementary to the subject line, not everyone will see, or read them, and shouldn’t be a necessity to understand what is in the email.

Clearly introducing what is to be expected in the email will almost always work best. I’d always recommend SendCheckIt if you’re not sure how your subject line is likely to perform.

Automations should only be sent once, maybe twice a week, but that can intertwine with the newsletters – making sure you have a robust contact strategy overlooking everything you’re sending is very important. I’ve heard of businesses that send 5-7 times per week, and that is poor practice

This differs by industry, whether you’re working in B2C or B2B, on the cleanliness of your data, and on what it is you’re sending. I see 20% as a base rate for newsletters, but always like to get my data as clean as possible to be hitting 30-40%. More relevant comms, like abandon basket automations in B2C can reach incredibly high open rates (70-90%) so long as the data is clean and the timing is spot on

Transitioning over to Turtl has meant that we are able to provide a far more elegant solution in terms of user experience, whilst at the same time becoming greener and more sustainable by reducing the need for print.

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

We looked at all your competitors. We went through trials and tests with all of them but none of them quite matched what we wanted in terms of striking the right balance between having enough creative fluidity and having consistency in the platform.

The continual development of the platform is massive. We’re continually seeing new things, new developments - even down to new widgets and how to use them. So, there’s an allowance for us to ask for developments within the platform and to see those things on the roadmap.

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Turtl became more than just a content tool, it became a collaboration tool as well. It saved us money and time, and also increased overall employee satisfaction.

Utilizing Turtl has allowed us to distribute and track one of our biggest annual projects. Providing back-end data analytics and user habits has allowed us to improve our annual report year over year. We look forward to further amplifying our annual project in various ways using more Turtl document features in the future.

Turtl's unique content platform allows us to deliver highly effective and scalable ABM and targeted Partner Marketing Programs that drive measurable results. We do this on a regular basis with a broad range of clients in different sectors. Content is key and Turtl with their personalization capability and obsession with performance is a fantastic platform and partner.

I’ve had a really great experience working with my Turtl team. They’re available to answer any questions pretty much immediately - whether it’s a meeting or I shoot them an email!

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Turtl has become a key strategic pillar for driving our ABM content engine forward. Its interactive and visual features have greatly enhanced client engagement. Through personalization, we have achieved a notable 35% decrease in bounce rate compared to similar thought leadership across our website. These insights validate that we have the right tool to effectively reach our audience with precisely tailored messages at the opportune moments.

Before, we had our website and we were using PDFs but we weren’t understanding who was engaging with what and you couldn’t get a whole lot of data out of that. This was a huge deciding factor - not only that it’s cool and visual - but the data aspect.

Turtl just gives us another way of being able to capture what customers find engaging beyond how they’re using the website or in conversation. You can actually see where they spend time and it’s a lot more granular. It’s another way to measure and improve how we communicate externally.

It’s the first thing on our summit website - we get sign-ups, we generate leads, and we can understand on the backend who’s reading it and for how long through Turtl’s analytics.

We’ve had a lot of sign-up success with Turtl over the past year, without doing too much scale.

It’s been very successful, not just for marketing but for our sales counterparts have really appreciated the tool, and we’ve got some really good feedback from it.

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Turtl just enables me to industrialize sales when I’ve got no resource.

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

The best bit for me - because I’m personalizing - through the analytics, I can see the moment that person has read the document and, interestingly, I can then see when that document has been forwarded on to other people and consumed.

Turtl brings a better standard of quality and speed to serving our customers’ needs.

Before we would be subjective about what it was like, we’d decide if it was good or not. We don’t need to do that because we can see in plain sight how that content is performing. That data is vital. If we see something isn’t performing to our benchmarks, we can change it and we can change it mid-campaign.

I can make content look great at pace. In a world where content demand is high and we’ve got to meet tight deadlines, the acceleration compared to what we were using before is incomparable.

We looked at all your competitors. We went through trials and tests with all of them but none of them quite matched what we wanted in terms of striking the right balance between having enough creative fluidity and having consistency in the platform.

We were guessing about how our content was performing. So, now, [Turtl] just brings science to it. From my point of view, it’s actually created incredible discussions with directors. They want to know how it’s performing.

We were desperately searching to measure ourselves better as a marketing team. Nowadays, with Turtl, we’re really open to how we’re performing and it enables us to change what we’re doing.

Turtl is a great example of a platform that really enables us to connect with our audience, hold them for longer, and to showcase some of the things that we’re doing. We want to bring value to our audience.

It provides all of this backend information that really showcases the business impact of a document, how it’s utilized by different business groups within the company, and then all of the analytics that tracks prospective clients and clients that re-engage with us. Having the ability to show that to our internal business groups is huge.

Not only is it content marketing, but it really is the metrics and tracking to really be able to provide impact to our business.

It works really well for our client testimonials, case studies, product information - there are just so many ways to utilise the different features within Turtl to apply it to whatever marketing collateral we need.

Engagement-wise, readability-wise; it’s boosted us to the next level for all of the collateral that we’re able to create within Turtl.

There are so many different ways to customize and format Turtl Docs, it’s super easy to use because there are built-in templates that Turtl works with us to create.

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

As Turtl’s first-ever customer, I have utilized the platform within 4 different businesses. It’s an absolute game-changer in terms of content production, reader engagement, and gaining useful, actionable insights. I can’t recommend Turtl enough.

We actually use Turtl’s analytics to tailor our meetings with clients. If someone has spent a long time reading the report we sent them, the meeting will be more of a discussion. If we see that they’ve barely glanced at it, we know we’ll have to put in extra effort and prep work.

Since Turtl Docs exist on a URL, it’s a much more collaborative process between us and our clients. We can just hop in and find the latest version waiting for us.

It's nice to put something different out there which is interactive and fun. Personally, I like differentiating between surf and immerse pages when I send out links of what someone should read. And I know our MIP team enjoy crafting personalization quizzes to boost interaction and capture data.

At the time, it was a much smaller team with fewer resources looking to make impactful content with the limited resources and people we had.

A large goal of the work we produce, like guides, is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

You don't have to be a graphic designer to produce something that looks great.

The average amount of time it takes to produce a piece of content in Turtl has been decreased compared to using the Adobe suite to make PDFs.

Having to use web analytics just doesn't give you the same sort of readership information that Turtl gives you.

Turtl makes it really easy to create and measure document impact on our audience. As an active user of this platform for the past 2 years, I can testify this is the best way to leverage reader attention.

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Whenever we have even the slightest issue, someone from the customer success team is on hand right away.

With the results we’ve seen from our flagship paper, we’ll be looking to adopt Turtl for all our reports in the future.

The lack of tracking within a PDF means we have no idea if someone opens it or not, let alone how long they spend reading it.

Turtl is a godsend for marketing!

We have reduced the production time of content by weeks, if not months in some cases, as this is a self-service tool.

Turtl is a conduit for us to project a crisper brand message to market, and this has very much manifested in stakeholder feedback.

When legislation changes or there's a new government announcement, we used to have to upload a live PDF onto our system, make comments on what needs to change, then send it to design for review. That would take a few days, which doesn't sound like a lot, but it's a long time for information to be wrong. Now we have Turtl, we can make those changes within hours of that announcement and feel confident that the most updated version is the only version available.

Turtl's analytics show us exactly what's working and what isn't. The fact that you can see how each individual section is performing helps us spot areas for improvement so we're continuously producing better brochures.

The way that Turtl documents are structured lets people navigate more autonomously to what they actually care about. This has allowed us to create really specific CTAs that give them the next obvious step in their journey based exactly on what they've chosen to read.

People are reading articles in Turtl for four or five minutes on average. It’s impressive! It tells me people are sitting and reading what we put out there.

Turtl doesn’t help you to save time. It helps you to optimize your time.