Trusted by businesses of all sizes

The Turtl story

Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows.

It all started when they were working on a project at the University of Oxford. During this time Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store what we read.

These learnings raise questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how readers engage with it.

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Turtl helps businesses of all sizes across a range of industries

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active users

The versatility of the Turtl platform means it can be used across your business

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The Turtl team is growing fast! Why not check out our Careers page?



Turtl has teams in London, Boston and Ljubljana

Turtl today

Adopting a reader-led approach to document publishing.

The design of the Turtl Doc still has its roots in the psychological principles of how we read and remember information, allied with powerful analytics and personalization that helps increase reader engagement. Independent studies conducted by Lumen Research show that Turtl generates 73% greater reader attention and engagement than the same document as a PDF.

A remarkable 95.5% of our customers have unlocked superior results, leaving traditional formats in the dust. What’s truly astonishing? A whopping 72% of these trailblazers have soared past expectations, achieving engagement rates that are more than double what you’d envisage from those old-school formats.

You can read more about how our customers use Turtl across their businesses.

Hear from our customers

For us, measuring the impact of marketing materials is as important as creating good content. This access to analytics is precisely why we use Turtl for our marketing materials. Powerful, engaging content marketing is all about personalization and relevance. The ability to figure out through data what is working with the viewers and driving more engagement plays a huge part in ensuring our content marketing strategy delivers a strong return on investment.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

The continual development of the platform is massive. We’re continually seeing new things, new developments - even down to new widgets and how to use them. So, there’s an allowance for us to ask for developments within the platform and to see those things on the roadmap.

Darren Carter

Marketing Manager, Morgan Sindall

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell

Graphic Designer, ManpowerGroup

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Hannah Dennett

Communications Manager, Mind

As Turtl’s first-ever customer, I have utilized the platform within 4 different businesses. It’s an absolute game-changer in terms of content production, reader engagement, and gaining useful, actionable insights. I can’t recommend Turtl enough.

Gareth Case

Chief Marketing Officer, Redstor

Meet the team putting performance
at the heart of every online document

Director of Legal & Customer Success

A senior executive with over 20 years of corporate, operational and commercial legal expertise, Susan has now also expanded her skill set into the realm of customer service, all driven by a results-oriented approach.

Non-executive Director

With over 20 years experience in CEO/ C-Level roles leading PE-backed software businesses across multiple sectors in the UK and Europe, Stuart specializes in scaling B2B SaaS.

VP of Marketing

Responsible for marketing at Turtl, Simon has previously held senior marketing roles at major technology and media companies, including the Financial Times, IBM and Misys. He has a degree in Biology from Oxford University and a diploma from the Chartered Institute of Marketing.

Chief Executive Officer & Founder

Nick founded Turtl to help businesses get better returns on their content investments. An experienced and multi-faceted leader, Nick has led Turtl to transform digital content for the likes of Cisco, Bloomberg, Lexus, and Allianz. He speaks regularly on the topic of psychology in sales and marketing content.

Business Development Director

Ben has an enormous passion for growing small businesses and is obsessed with customers and their needs. His career in the UK began with the launch of Deutsche Bank-owned PayBox. Following this, he supported startups in the ecommerce space, and after a successful exit to PayPoint PLC , went onto hold a variety of senior sales and business development roles there following the acquisition. Ben joined Nick in 2015 to help support the exciting launch of Turtl with a primary focus and responsibility across the commercial area.

Chief Financial Officer

Aislinn, an ICAS qualified CA and seasoned financial executive, excels at driving commercial success and strategic growth, as seen in her contributions at Triptease and Vermilion Software. Her expertise in SaaS metrics, commercial strategy, and financial management will be instrumental in guiding Turtl through the ever-changing market landscape.

VP of Sales

Beginning his career with The Guardian, Matt has amassed over 16 years of sales experience. His passion for data and technology has consistently enhanced his roles, and this wealth of knowledge now serves as a cornerstone for Turtl’s sales team.

Non-executive Director

After spending over six years in the private equity buyout industry, Uthish joined Octopus Ventures in 2018 where he sits in the B2B Software Team. His primary focus is on making investments into companies that are at the scale-up phase of their growth.

As the former CEO of PayPoint, and co-founder of PayPoint Romania and Collect+, Dominic is an experienced and proven builder of companies who is passionate about supporting tech entrepreneurs.

What's in a name?

The leatherback turtle survives mostly on a diet of jellyfish. At night, jellyfish propel themselves around the top 900 feet of the ocean, where leatherbacks can comfortably scoop them up. But leatherbacks have been known to dive as far as 4,200 feet deep. At these depths, the turtles are ill-equipped to hunt effectively. So why do they go there? According to researchers, they dive down to learn where in the wide expanse of the sea they can expect their next meal to emerge.

This behavior mirrors certain principles underpinning how we read. We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the item of interest, we dive in, immersing ourselves in the story.

Like the leatherback, Turtl steers readers through Surf levels and Immerse levels, with the latter demanding more of the reader –  but delivering greater insight and value in return.

More about Turtl


Secure and reliable service

Turtl takes the security and confidentiality of our customers’ data extremely seriously. We follow best practice in everything we do so you can have peace of mind.


Join our team

Turtl is a fast growing software company and we’re recruiting for roles across marketing, sales, operations and customer success.

Contact us

We're here to help

Need support or have a question about Turtl? We’d love to hear from you.