Lexus really prides itself in brand experience, so we knew we needed to modernize our digital brochure experience. Then Turtl came along with this modern, digital format that's grounded in reader psychology and UX.
Turtl is a software platform that enables anyone to create, personalize, publish and track digital documents – with no need for specialist design or coding skills.
Businesses of all sizes use Turtl to create better marketing collateral, eBooks, white papers, newsletters, sales proposals and more.
300+
customers around the world
1700+
active users
120+
employees and growing fast!
3
teams in London, Boston and Ljubljana
Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows. It all started when they were working on a project at the University of Oxford. During this time Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store what we read.
These learnings raise questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how readers engage with it.
The company has now grown to more than 120 employees and over 300 customers by adopting a reader-led approach to document publishing. The design of the Turtl Doc still has its roots in the psychological principles of how we read and remember information, allied with powerful analytics and personalisation that helps increase reader engagement.
Indeed, tests conducted by Lumen Research show that Turtl generates 73% greater reader attention and engagement than the same document as a pdf. You can also read more about how our customers use Turtl in their businesses.
Lexus really prides itself in brand experience, so we knew we needed to modernize our digital brochure experience. Then Turtl came along with this modern, digital format that's grounded in reader psychology and UX.
Our proposals were all done in Powerpoint and looked like they were straight out of the 90s.
It's incredible how much information people will absorb via Turtl. The platform enables readers to access multiple resources and rich data sources in one single publication.
I have three letters for you: WOW. This is stunning and with this, we have arrived in the digital era. Visually appealing, informative, and enticing.
We have reduced the production time of content by weeks, if not months in some cases, as this is a self-service tool. You don’t need any agency involvement.
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Turtl is a fast growing software company and we’re recruiting for roles across marketing, sales, operations and customer success. Check out our list of current vacancies.
The leatherback turtle survives mostly on a diet of jellyfish. At night, jellyfish tend to propel themselves around the top 900 feet of the ocean, where leatherbacks can comfortably scoop them up. But leatherbacks have been known to dive as far as 4,200 feet deep. At these depths, the turtles are ill-equipped to hunt effectively, so why do they go there? According to researchers, they dive down to learn where in the wide expanse of the sea they can expect their next meal to emerge.
This behavior mirrors certain principles underpinning how we read. We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the item of interest, we dive in, immersing ourselves in the story.
Like the leatherback, Turtl steers readers through Surf levels and Immerse levels, with the latter demanding more of the reader but delivering greater insight and value in return.
At Turtl, while we want companies to embrace digital documents – we also recognise digital doesn’t always equal sustainable. We therefore feel it is our responsibility to combat the carbon emissions produced by the data generate by ourselves and our customers, and we are doing this through carbon offsetting.
Find out more about what we’re doing to reduce the carbon footprint of your data.
