TURTL
THE ABM & REVENUE CONTENT PLATFORM
Turtl helps B2B marketing teams turn content into measurable pipeline and real revenue growth.
Trusted by hundreds of companies worldwide
The Turtl Story
Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows.
It all started when they were working on a project at the University of Oxford. During this time Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store information.
These learnings raise questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how audiences engage with it.
What's in a name?
Traditional content often keeps your audience on the surface, encouraging them to skim and surf rather than truly engage. The name Turtl is inspired by the leatherback sea turtle, which dives nearly a mile deep, not just to find its current meal, but to learn where its next meal will come from. This profound, deliberate action is about gaining future insight, not fleeting consumption. Turtl helps you understand which ABM & GTM content drives the most pipeline and revenue - and helps you create more of it.
Who we are
Turtl is the agent-first Revenue Content Platform for B2B marketing leaders accountable for pipeline and revenue from their highest-value accounts. Our agents create, personalize, and optimize ABM content at 1:1 scale, so your team directs strategy while execution runs itself. Trusted by enterprise marketing teams at Cisco, Veeva, Informa, Northern Trust, and hundreds more.
Why it matters
Most ABM programs still run on manual content production, scattered intent data, and engagement metrics that never connect to pipeline. Marketing teams produce more, spend more, and still can't draw a clear line from their work to closed revenue. Turtl closes that gap. Agents handle production, personalization, signal monitoring, and optimization, so your team's time goes to the strategy, relationships, and decisions only people can make.
What we do
-> Create
Build interactive ABM content at speed and scale: reports, proposals, brochures, and campaign assets, without design bottlenecks or IT dependencies.
-> Personalize
Tailor every content experience to the account, role, and buying stage. Every stakeholder on your target list gets content shaped for them, at true 1:1 scale.
-> Analyze
Surface buying signals the moment your accounts become active, connecting engagement directly to pipeline and closed revenue in your CRM. Every number ties to a real commercial outcome.
-> Optimize
Translate signals into GTM action: recommendations on when to move, what to send, and where to focus your team's time. Marketing and sales move as one.
WHAT DRIVES US
WHAT OUR CUSTOMERS SAY
Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.
Lauren Fitzgerald
Senior Strategist, Nielsen
Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business.
Jane Ha
Senior Marketing Manager, Kantar Worldpanel
Turtl is a godsend for marketing.
Jeffrey Toh
Creative Design Manager, Cisco
We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.
Jordan Kologe
Senior Product Marketing Manager, Veeva
We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry.
Russell Webb
Marketing Campaigns Manager, Peoplesafe
We have reduced the production time of content by weeks, if not months.
Kay Armstrong
Global Marketing Director, Cisco
Turtl creates more opportunities for us. We can now say yes - this mattered.
Laetitia Catta
Head of Content Marketing, Cegid
Turtl doesn’t help you to save time. It helps you to optimize your time.
Tim Burton
Global Communications Lead, The Leprosy Mission
Turtl has revolutionized sales and marketing in PatientSource.
Lee Francis
Sales, Marketing, and Partnerships Director, PatientSource
We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.
Gareth Scragg
Marketing Director, Leading Edge Forum
FREQUENTLY ASKED QUESTIONS
What is a Revenue Content Platform?
A Revenue Content Platform is software that enables marketing teams to create interactive, personalized content experiences and measure how those experiences drive pipeline and revenue. Turtl is the first platform built specifically for this purpose.
What’s the 'Revenue Gap' and how does Turtl close it?
The Revenue Gap is the disconnect between marketing activity and measurable commercial impact. Turtl closes this gap by:
- Connecting first-party intent data directly to CRM and opportunity records.
- Enabling AI-powered personalization at scale for 1:1, 1:few, and 1:many content.
- Providing real-time analytics that attribute engagement directly to pipeline and revenue.
- Equipping marketing, sales, and customer teams with shared, actionable visibility.
Who uses Turtl?
Marketers at B2B enterprise and mid-market companies, including demand gen teams, ABM leads, content marketers, marketing ops and sales enablement, use Turtl to create content that moves beyond awareness toward pipeline and closed-won revenue.
What kinds of content can I create with Turtl?
Using Turtl you can build a range of interactive content from reports to sales proposals, client-facing brochures, onboarding documents, case studies, and ABM campaign content.
Why choose Turtl over traditional content platforms?
- Built on psychological principles that improve reader engagement and retention.
- Patented personalization at scale for 1:1 or 1:few content.
- Analytics that tie engagement directly to revenue metrics, not vanity views.
- Proven enterprise-grade integrations and governance.
- Demonstrated 90% more engagement (Lumen Research) than PDFs.
What results have companies like ours achieved with Turtl?
Turtl customers across industries have achieved measurable business growth:
- Peoplesafe achieved an 85% win rate on bids and proposals.
- Kantar increased marketing-attributed revenue by 550% and conversion rates by 250%.
- Cisco cut content production times up to 90%.
- Informa Connect drove 2x more leads.
These results prove Turtl’s consistent ability to turn marketing content into pipeline and revenue impact.
What customer support and resources does Turtl offer for onboarding and ongoing optimization?
Turtl provides end-to-end support and success resources to ensure every customer realizes measurable ROI quickly:
- Dedicated CSM: Available on Growth and Enterprise plans to guide onboarding, integration, and strategy alignment.
- Structured onboarding program: Includes technical setup, content training, and first-campaign optimization.
- Hatch AI: Provides built-in guidance and data-driven recommendations in the editor and analytics dashboard to optimize content for maximum revenue impact.
- Performance reviews: Quarterly business reviews link engagement metrics to pipeline and revenue outcomes.
- Global support: 24/5 technical support and an online help centre.
- Community and success resources: Access to customer webinars, playbooks, and peer benchmarks across industries.
TURN YOUR CONTENT INTO DOLLARS
MORE ABOUT TURTL
OVER 85% WIN RATE ON PROPOSALS
Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.
CLOSE THE REVENUE GAP
Discover how to solve the biggest problem impacting your marketing performance and pipeline.
550% INCREASE IN REVENUE
See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.
WHAT IS REVENUE CONTENT?
Learn how to build a bridge between your marketing and return on investment.