Turtl was conceived in 2014 when our founders became interested in the psychology behind how we receive, process and store written information. They saw that the majority of digital business materials failed to apply some core psychological principles which they believed could be used to promote better content performance.
The result of significant research and development in this direction is our unique “Surf & Immerse” technology which is designed to tap into how your audience is naturally wired to read and generate up to three times more engagement than traditional content formats.
Our mission is to empower marketing teams to create, publish and measure effective, modern content experiences without the need for dedicated design, performance marketing or analytics resources.
The name Turtl was inspired by the fascinating habits of the leatherback turtle. Despite weighing up to 500 kilograms, leatherback turtles have very delicate jaws and survive mostly on a diet of jellyfish, which are typically found in the top 300 metres of the ocean.
However, leatherback turtles are often seen diving to depths of up to one kilometre, slowing their heart rate to less than one beat per minute in the process.
This behaviour is very similar in principle to how we all read – we stay at the surface of books and magazines, looking for chapters and sections that interest us before diving into them, immersing ourselves in the story and away from any distraction.
Because Turtl for us is more than just a name, we do our bit for the preservation of these amazing creatures. We recently adopted two sea turtles through the WWF and even dedicated a story to them.
We’re a friendly bunch, so if you have any questions feel free to get in touch.