CRUSH YOUR QUOTA EVERY QUARTER

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

We have reduced the production time of content by weeks, if not months.

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Turtl has revolutionized sales and marketing in PatientSource.

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

So while we've got the Turtl analytics that help with Turtl, we can also get extra detail fed directly into our marketing automation program. We've got the page specific actions, that feed into our Pardot system, and that allows us to track anyone that's doing any sort of minor actions within Turtl. Whether that be flipping through pages, clicking on certain interactivities, they'll all get assigned a score. These metrics are fed into our Pardot scoring system to tell us how warm a lead is, how engaged they are and whether they're ready to be spoken to by the Sales team.