Hijack the conversation

Send outstanding, interactive and personalized sales proposals.

Turtl helps you to outmaneuver your competition. Critical intent data informs next steps, aids sales prioritization, and helps close more business.

Easy to create

Create sleek sales proposals, regardless of your level of design expertise

Interactive features

Rich visuals + dynamic features = deeper engagement

Save production time

Use data-backed templates to reduce production timescales up to 90%

10x engagement

More engagement = more opportunity to close deals

Always on-brand

Style guidelines are hardcoded into your Docs to ensure consistent branding

Easy personalization

Serve personalized sales proposals to deepen engagement and promote advocacy

Actionable insights

Engagement metrics highlight buyer intent so you can follow-up promptly

Sales enablement

Integrate Turtl data with your CRM system, arm sales teams with advanced intel

Why use Turtl?

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reduction in production times

CPhI, an Informa Markets brand, empowered sales teams by automating proposal creation

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more engagement with personalized content

Deep dive into the data behind personalization with more than one billion data points

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more meetings booked

Telenet + LeadFabric put customers into focus with detailed analytics, resulting in more meetings

Trusted by businesses of all sizes

6 ways Turtl transforms sales proposals


10x reader engagement

Generate sales proposals that amplify brand value. Use a brain-friendly format that is scientifically proven to maximize reader engagement.


Produce proposals 90% faster, no design skills needed

Use Turtl’s online proposal maker to create master versions of your templates – these are easily customized in-house. Turtl Docs are designed for collaboration across teams and always maintain brand integrity.


Personalize at scale

Publish and personalize proposals in a matter of clicks. Complete a form to create tailored sales proposals that speak specifically to prospects’ pain points, interests, and requirements.


Say goodbye to outdated proposals - and mistakes

Turtl Docs live on URLs so changes to your content are pushed live instantly when you re-publish. No need to worry about a rogue typo or outdated proposal again.


Optimize sales proposals with absolute data

See aggregate engagement data, improve content over time, and stay close to your ICP. Delve deeper into which topics, features, or elements drive the most engagement.


Close more business with high-intent leads

Reader data and harmonious CRM integrations inform and automate lead scoring models, and reader-led journeys. You’ll also know exactly who is ready to speak to Sales.

Hear from our customers

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

Our proposals were all done in Powerpoint and looked like they were straight out of the '90s.

Annika Kiestra

Senior Marketing Manager, Informa Markets

Turtl is a conduit for us to project a crisper brand message to market, and this has very much manifested in stakeholder feedback.

Kristina Menzefricke

Marketing and Corporate Communications Director (Europe), Frost & Sullivan

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case

Chief Marketing Officer, Redstor

Explore more content types

Sales playbook

Interactive presentations



Digital brochures

Event materials


What is a sales proposal?

Essentially a digital presentation, sales proposals (also called “business proposals” or “product proposals”) is designed to advocate for your products or services to both potential and existing customers. Want to win new business? Use Turtl to empower your sales team to create engaging, professional sales collateral.

Get started today with our sales proposal template.


Can sales proposals be personalized?

Anyone can scale deeply personalized content in Turtl. We’ve built a powerful tool for quickly delivering customized sales proposals.

Once you’ve created the master version of your sales proposal, define dynamic content by adding Personalization Tokens to pages. Dynamic content includes text, pages and chapters, images, charts, videos and tables. Rules determine what content gets displayed to your prospect based on data pulled from your chosen source. You’re about to deliver content that strengthens the buyer relationship.

Successful deep personalization boosts reader engagement by up to 84%. And, according to Dentsu, higher dwell time with advertising content is associated with a greater likelihood of choosing a brand.

Find out more about personalizing digital documents.

How can I track the impact of my sales proposals?

Turtl provides detailed insights into how your content is performing. You can track the effectiveness of your digital proposals and  see reader data and engagement metrics at a document – and a reader level.

Use these tracking features to  gain valuable insights into the performance of your sales proposals, measure reader engagement, optimize sales strategies, and action effective follow-up cadences.

Why use Turtl instead of PDF for my sales proposals?

The PDF is over 20 years old. PDFs offer no reader interaction, aren’t optimized for different devices, and encourage endless scrolling, resulting in less engagement. Yet, we all know how critical mobile, insights, and content performance data are.

Content in PDF format goes against the core principles of how we absorb and remember information.

Turtl’s design is based on the science of reading and offers readers a rich content experience. Users gain actionable data, such as reads, sign-ups, and average read times.

Is Turtl mobile-friendly?

Yes. Turtl Docs created using our online proposal maker are fully responsive and optimized for mobile and tablet, as well as desktop.

Preview desktop and mobile views before you hit publish. Choose different layouts or hide/show content for devices in the Turtl editor.

More about Turtl

Customer success stories

Willis Towers Watson + Turtl

Find out how Willis Towers Watson used content insights to identify a record number of sales opportunities, including untapped markets in new regions.


Improve sales productivity with
buyer-led content

Turn interested prospects into closed deals.


Master your sales game

Effective sales pipeline management tips - from building a strong sales pipeline to key metrics, it’s all here.


Create sales proposals that perform

Improve document performance with AI-backed data benchmarks and suggestions.