GET MARKETING A SEAT AT THE REVENUE TABLE

Proving content ROI is difficult for marketing teams because of the "Revenue Gap", the disconnect between marketing activity and measurable business outcomes.

• Siloed data: Traditional formats (like PDFs) and scattered systems prevent a holistic view of engagement. Marketers can see downloads or clicks, but they cannot see what happens after the click.
• Vanity metrics: Most tools only track surface-level metrics (views, read times) which do not correlate to revenue or pipeline influence.
• Attribution failure: Without granular data flowing into the CRM, teams cannot attribute specific deals or opportunities to specific pieces of content.

Turtl helps marketing teams prove content ROI by bridging the revenue gap, connecting content engagement directly to revenue outcomes.

• Revenue attribution: Turtl integrates with your CRM (Salesforce, HubSpot, etc.) to map reading behavior to customer records. This allows you to see exactly which assets influenced a lead to convert or a deal to close.
• Deep behavioral data: Turtl captures over 1200 data points per reading session. This granular data helps teams measure true effectiveness and optimize strategies based on what actually drives revenue, not just traffic.
• Pipeline visibility: Analytics dashboards show influenced pipeline and revenue generated, proving the monetary value of content efforts to stakeholders.

Turtl helps marketing teams significantly reduce the time spent on content creation. By accelerating production through automation and AI, the platform reduces the reliance on design resources and manual processes.

• Agile creation: The platform uses a drag-and-drop editor with pre-built, on-brand templates, allowing marketers to create professional-grade interactive content without needing design skills.
• Hatch AI: Turtl’s revenue AI agent speeds up creation by generating summaries, translating content instantly, and automating layout design.
• Reuse and repurpose: Teams can easily update centralized content and publish changes everywhere instantly, avoiding version control nightmares.

Turtl enables hyper-relevant content delivery at scale, ensuring the right message hits the right prospect at the right time.

• Personalization at scale: The Personalization Engine allows you to generate thousands of unique versions of a document (e.g., for ABM) in minutes, tailored by industry, role, or account.
• Intent-led nurturing: By integrating with intent data (like 6sense), Turtl can automatically trigger personalized content based on a prospect's buying stage or behavior.
• Stage-specific insights: Analytics reveal how buyers move through the funnel. You can see which topics engage prospects, allowing you to optimize content for conversion.