TURTL VS ABM CONTENT PLATFORMS

Turtl is the AI-First Revenue Content Platform for ABM. Create, personalize and attribute content to pipeline and closed revenue at the buying group level.

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Trusted by hundreds of companies worldwide

ENGAGEMENT VS REVENUE

Engagement data tells you what accounts are consuming, which content is resonating, and where buyers are paying attention. The gap is what happens after: connecting that activity to buying group behavior, pipeline movement, and closed revenue. Don't compromise on engagement vs revenue.

AI-First Revenue Content Platform for ABM

Focus

Connecting ABM content to buying group behavior, pipeline, and closed revenue

How?

Asset-level personalization at scale, buying group analytics, AI-powered revenue recommendations

ABM content platform

Focus

Delivering and tracking content interactions across target accounts

How?

Engagement tracking, experience personalization, content distribution to sales teams

ABM ACCOUNTABILITY DEMANDS MORE THAN ENGAGEMENT DATA

ABM content platforms are built to get content in front of the right accounts and track how they engage. When the CFO asks what content contributed to last quarter's closed deals, account-level engagement data cannot close that loop. Turtl shows you which individual within the buying group read which sections, maps that activity to the open deal in your CRM, and attributes content directly to pipeline influence and closed revenue.

What they offer

✔️ Tracks account-level engagement (clicks, views, time on content)

✔️ Personalizes the experience around content (microsites, hubs, rooms)

✔️ Distributes content to sales teams at scale

✔️ Feeds engagement signals into ABM orchestration tools

 

What revenue-accountable teams also need

✔️ Contact-level analytics across the buying group, connected to open deals

✔️ Personalization at the asset level, unique content versions per account, CRM-driven

✔️ AI-powered recommendations that optimize toward revenue, not engagement volume

✔️ Direct attribution of content to pipeline influence and closed revenue

THE ABM REVENUE FLYWHEEL

With Turtl, every piece of content contributes to revenue growth.
Build better content that aligns with buyer intent and account stage
Generate unique asset versions for every account on your target list at scale
Track engagement at the buying group level and connect it to open deals
Pipeline-optimized recommendations based on what's working and closing deals

REVENUE CONTENT WORKS FOR ABM

See how Turtl is helping ABM teams connect content to revenue. 

567%

increase in marketing qualified leads

Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

60%

increase in global lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

more leads generated with revenue content

Our engaging format and flexible configuration for gating empowered Informa to double the number of leads generated from using our platform.

Turtl in the wild

REVENUE CONTENT IN THE WILD

The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.

See what top marketers are creating with Turtl.

STOP COUNTING CLICKS. START REVVING UP REVENUE.

WHAT OUR CUSTOMERS SAY

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Testimonials headshot Catherine Dogra
Catherine Dogra Business Lead, Informa Connect

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.