TURTL VS ABM CONTENT PLATFORMS
Turtl is the AI-First Revenue Content Platform for ABM. Create, personalize and attribute content to pipeline and closed revenue at the buying group level.
Trusted by hundreds of companies worldwide
ENGAGEMENT VS REVENUE
Engagement data tells you what accounts are consuming, which content is resonating, and where buyers are paying attention. The gap is what happens after: connecting that activity to buying group behavior, pipeline movement, and closed revenue. Don't compromise on engagement vs revenue.
AI-First Revenue Content Platform for ABM
Focus
Connecting ABM content to buying group behavior, pipeline, and closed revenue
How?
Asset-level personalization at scale, buying group analytics, AI-powered revenue recommendations
ABM content platform
Focus
Delivering and tracking content interactions across target accounts
How?
Engagement tracking, experience personalization, content distribution to sales teams
ABM ACCOUNTABILITY DEMANDS MORE THAN ENGAGEMENT DATA
ABM content platforms are built to get content in front of the right accounts and track how they engage. When the CFO asks what content contributed to last quarter's closed deals, account-level engagement data cannot close that loop. Turtl shows you which individual within the buying group read which sections, maps that activity to the open deal in your CRM, and attributes content directly to pipeline influence and closed revenue.
What they offer
✔️ Tracks account-level engagement (clicks, views, time on content)
✔️ Personalizes the experience around content (microsites, hubs, rooms)
✔️ Distributes content to sales teams at scale
✔️ Feeds engagement signals into ABM orchestration tools
What revenue-accountable teams also need
✔️ Contact-level analytics across the buying group, connected to open deals
✔️ Personalization at the asset level, unique content versions per account, CRM-driven
✔️ AI-powered recommendations that optimize toward revenue, not engagement volume
✔️ Direct attribution of content to pipeline influence and closed revenue
THE ABM REVENUE FLYWHEEL
REVENUE CONTENT WORKS FOR ABM
See how Turtl is helping ABM teams connect content to revenue.
567%
increase in marketing qualified leads
Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.
REVENUE CONTENT IN THE WILD
The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.
See what top marketers are creating with Turtl.
STOP COUNTING CLICKS. START REVVING UP REVENUE.
WHAT OUR CUSTOMERS SAY
Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.
Lauren Fitzgerald
Senior Strategist, Nielsen
As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.
Catherine Dogra
Business Lead, Informa Connect
We have reduced the production time of content by weeks, if not months.
Kay Armstrong
Global Marketing Director, Cisco
Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!
Laetitia Catta
Head of Content Marketing, Cegid
We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.
Liam McGrory
Marketing Director, Willis Towers Watson
The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.
Jane Ha
Senior Marketing Manager, Kantar Worldpanel
With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.
Russell Webb
Marketing Campaigns Manager, Peoplesafe
MORE ABOUT TURTL
OVER 85% WIN RATE ON PROPOSALS
Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.
CLOSE THE REVENUE GAP
Discover how to solve the biggest problem impacting your marketing performance and pipeline.
550% INCREASE IN REVENUE
See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.
WHAT IS REVENUE CONTENT?
Learn how to build a bridge between your marketing and return on investment.