CISCO X TURTL

HOW CISCO DITCHED AGENCIES TO SAVE 90% ON CONTENT

Content production caused major headaches for Cisco. It cost too much, took too long, and created too many problems. Their agency-reliant process couldn’t keep up with growing pressure to scale their content. 

Cisco’s Senior Director of Global Marketing, Faith Wheller, knew something had to change. And when she found Turtl, it did. 

A faulty content machine

Before Turtl, Cisco’s content production was seriously flawed.

Budget-draining agency costs:
Outsourcing production to agencies resulted in eye-watering fees. Expensive design time ate up budget, limiting the amount of content Cisco could make.

Slow turnaround times:
Stakeholders were frustrated by long wait times for critical content. And to make matters worse, content was outdated and inaccurate by the time it arrived.

Brand misinterpretation:
Agencies had different takes on Cisco’s brand guidelines, leading to inconsistent interpretations. Their brand and identity were diluted by off-the-mark content.

The result? Marketing fell flat, opportunities slipped through the net, and budgets were under fire.

It’s no surprise Cisco was on the hunt for a better solution.

Simplified, cost-efficient content production with Turtl

When Cisco tried Turtl in 2018, it didn’t just solve their challenges; it revolutionized how they created and delivered content. 

In-house content production eliminated the need for agencies, driving down costs and streamlining workflows. 
Simplified, cost-efficient content production became a reality for Cisco.

With Turtl’s brand guideline hardcoding, Cisco locked down brand consistency and quality. Every piece produced meets Cisco’s specifications – regardless of what department it comes from.  

Real-time editing and in-platform collaboration tools make content updates smooth and – best of all for Cisco – instant. Inaccuracies are a distant memory. 

They even unlocked in-depth content insights that informed optimizations and refined content strategy. Their new focused, data-backed content production restored confidence and yielded impressive ROI.