Our recent content marketing research revealed that marketers still don’t have the knowledge or necessary tools to create engaging, innovative long-form content that drives high-quality leads into their pipeline.
In this webinar, we cover how to:
Richard Chataway, Behavioral Scientist and CEO at BVA Nudge Unit UK, and Nick Mason, Founder and CEO at Turtl, will dive into behavioral science to explore over a billion of Turtl’s datapoints behind personalization, why it works, and how to leverage it to engage and convert B2B audiences by producing far better content.
Sales enablement is at the center of change. The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals. So what does it take to create high-performance sales content in the midst of all these changes? Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business. By the end of the webinar, you’ll be up to speed on how to: Stand out from the competition with the most effective sales content, internal and external, for each buyer stage Improve engagement by understanding seller and buyer psychology Ensure sellers know exactly when and how to use content along the buyer journey Set up customization and personalization at speed and scale Boost sales productivity with content automation and data
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How automotive marketers are accelerating leads, brand growth, and the customer experience using digital content
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A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.
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14th September 2023
Estimated reading time
4 minutes
In today’s hyper-competitive business landscape, where customer-centric strategies reign supreme, two essential acronyms have taken center stage: ICP and ABM. Mastering the concepts of an…
4th September 2023
Estimated reading time
6 minutes
Here we’ll focus on AI tools and examples that work best for B2B content marketers. We’ll show you how to level up your inbound lead…
12th July 2023
Estimated reading time
2 minutes
At Turtl we’re surrounded by experts in the world of B2B marketing, and we want to share their knowledge and skills with the industry. Resident…
