Webinars

Dive into the latest from our topic experts on optimizing content
performance for more leads, opportunities, and revenue growth

The latest Turtl webinar

The latest Turtl webinar

Our recent content marketing research revealed that marketers still don’t have the knowledge or necessary tools to create engaging, innovative long-form content that drives high-quality leads into their pipeline.

In this webinar, we cover how to:

  • Plan successful lead-generation content
  • Measure and iterate on content performance
  • Use content insights to judge intent
  • Act upon engagement signals and follow-up
  • Prove marketing ROI using long-form content

Drive better results with your content

The psychology of attention marketing webinar

6 barriers to creating great b2b content marketing webinar

4 content marketing methods to engage modern B2B buyers marketing webinar

No gaps content mapping marketing webinar

The science of personalization

Original Turtl Labs Research

The science of personalization

Richard Chataway, Behavioral Scientist and CEO at BVA Nudge Unit UK, and Nick Mason, Founder and CEO at Turtl, will dive into behavioral science to explore over a billion of Turtl’s datapoints behind personalization, why it works, and how to leverage it to engage and convert B2B audiences by producing far better content.

How Turtl uses Turtl to be better performance marketers

How to use advanced analytics and drive ROI Turtl marketing webinar

How to engage your colleagues Turtl marketing webinar

Turtl design masterclass marketing webinar

How Turtl marketing uses personalization marketing webinar

More expert talks

Create stand-out sales content in 60 minutes

Create stand-out sales content in 60 minutes

Sales enablement is at the center of change. The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals. So what does it take to create high-performance sales content in the midst of all these changes? Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business. By the end of the webinar, you’ll be up to speed on how to: Stand out from the competition with the most effective sales content, internal and external, for each buyer stage Improve engagement by understanding seller and buyer psychology Ensure sellers know exactly when and how to use content along the buyer journey Set up customization and personalization at speed and scale Boost sales productivity with content automation and data

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Customer-driven content

Customer-driven content

How automotive marketers are accelerating leads, brand growth, and the customer experience using digital content

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How to scale a personal buyer journey with content + conversations

How to scale a personal buyer journey with content + conversations

A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.

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Why stop there? Dive into more content education

How ABM data refines your ideal customer profile (with free ICP templates)

14th September 2023

How ABM data refines your ideal customer profile (with free ICP templates)

Estimated reading time
4 minutes

In today’s hyper-competitive business landscape, where customer-centric strategies reign supreme, two essential acronyms have taken center stage: ICP and ABM. Mastering the concepts of an…

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AI for content marketing: Scale, automate, benchmark and grow

4th September 2023

AI for content marketing: Scale, automate, benchmark and grow

Estimated reading time
6 minutes

Here we’ll focus on AI tools and examples that work best for B2B content marketers. We’ll show you how to level up your inbound lead…

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Webinar: How to generate more leads from your content

12th July 2023

Webinar: How to generate more leads from your content

Estimated reading time
2 minutes

At Turtl we’re surrounded by experts in the world of B2B marketing, and we want to share their knowledge and skills with the industry. Resident…

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