HOW TURTL IS REDEFINING CONTENT INTELLIGENCE

Today, marketing leaders are on the hook for pipeline, not page views. Every campaign, asset, and initiative is expected to show measurable impact. And content—once a top-of-funnel nice-to-have—needs to prove it’s moving the needle.

This pressure isn’t a problem. It’s an opportunity.

The best marketers aren’t afraid to be accountable to revenue. But to get there, you need more than clicks and form fills. You need clear, confident answers about what’s working, why it’s working, and how to do more of it.

That’s exactly what Turtl’s latest release is built to deliver.

Turtl’s upgraded analytics suite is a fundamental shift in how content performance is understood, optimized, and tied to revenue outcomes.

With Analytics 2.0, you’re no longer limited to vanity metrics. You get a deep, data-rich understanding of how your content is consumed at every level: reader, chapter, session, and campaign. Every scroll, pause, drop-off, and return visit is tracked and visualized in real time. And because it’s deeply integrated with your CRM and marketing automation tools, you can tie that engagement data directly to the pipeline and revenue it influences.

But insight is only half the battle. That’s where Revenue Recommendations comes in.

Drawing from over 70 million behavioral data points, Turtl now gives you AI-powered, evidence-based suggestions to improve performance across your content portfolio. From layout tweaks to chapter ordering, CTA positioning to personalization strategies. You’ll know exactly what to do next to boost conversion, engagement, and revenue contribution.

Together, these capabilities transform Turtl from a content platform into a true performance engine, one that doesn’t just tell you what happened, but tells you what to do about it.

For marketing leaders

You finally have the tools to tell a revenue story that earns trust, unlocks budget, and drives strategic alignment. You can see, with clarity, how your content contributes to pipeline and revenue, and make smarter investment decisions based on what’s proven to work. No more defending content on intuition. The data is in your hands.

For content and campaign teams

Analytics 2.0 gives you granular visibility into what’s resonating, what’s not, and why. You’ll know how each chapter performs, where readers are dropping off, and which channels are delivering the highest-value engagement. Revenue Recommendations turns those insights into next steps, so you can continuously improve and publish with confidence.

For demand generation

This is your content performance HQ. You’ll pinpoint the assets and formats that convert best, track UTM and source performance in real time, and surface the behaviors that signal intent. Want to know what’s actually driving MQLs or progressing deals? Now you can prove it and scale it.

For sales and enablement

Your team gains access to precise buyer signals from the content they’re using in the field. Reps can see who’s reading what, how long they’re spending, and where they’re most engaged. That means smarter follow-ups, higher conversion, and less time chasing unqualified leads.

For the business as a whole

This is the beginning of content-led growth. Every department gets aligned around content that performs. With data flowing between teams, you’re running revenue at every step of the customer journey.

Content is no longer a cost of doing business. It’s a driver of growth—if you can prove it.

With Turtl Analytics 2.0 and Revenue Recommendations, marketing teams finally have the insight and tools they need to turn content into a measurable revenue engine. No more operating on gut feel. No more disconnected metrics. Just clarity, confidence, and results.

The best marketing teams aren’t waiting to be asked what impact they’ve made. They’re showing it proactively, precisely, and in real time.

Now you can too.