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If you work in marketing today, you’ve probably noticed a shift in content creation.
Content is no longer just about traffic or awareness. It’s about performance, pipeline, and proving impact. That means content must show its value in pipeline and revenue, not just clicks and pageview.
At Turtl, we call this shift revenue content.
It’s content that’s designed not just to inform or attract, but to contribute directly to business outcomes. And while it sounds like the kind of content we should all be creating, actually doing it is… hard.
You need to create faster, prove what works, fix what doesn’t, and repeat the cycle - without burning out your team or your budget. It feels like an impossible cycle to break, and that’s why we built Hatch.
The Revenue Agent you’ve been waiting for
Hatch helps you get from content to revenue, faster. It works across the Turtl platform to:
- Turn analytics into insight
- Turn insight into action
- Turn action into revenue growth
Unlike a chatbot, Hatch is fully integrated and fully focused. It’s designed to meet you where you are in your workflow, whether you’re creating new content, analyzing a campaign, or trying to figure out why a headline flopped.
How it works
1. Insight where it matters most
Hatch sits inside the Analytics Dashboard to make sense of what you’re seeing. It distills complex performance data into clear takeaways, compares results to benchmarks, and highlights where to focus next.
You still have access to all your filters and views, Hatch just pulls out the signal from the noise and adds context to the numbers.
Expect:
- A clearer view of what’s working
- Early warnings on what’s underperforming
- Actionable suggestions on what to do next
Dashboards are great, but knowing how to apply the information is what truly drives impact.
2. Support while you create
In the Turtl Editor, Hatch makes suggestions as you go. That includes:
TranslationsAutomatically translate content into any language while preserving your layouts and tone of voice. You can select a target language, apply translations to specific pages or the entire Doc, and set brand-specific rules to ensure consistent, on-brand content.
Media generationGenerate on-brand media by training bespoke AI models using your pre-approved media library. By uploading 20-30 images of a consistent style, you can create a tailored AI model to generate new images perfectly aligned with your brand.
Media matchingFind the perfect on-brand image by matching your content to pre-approved media in your library. You can let the AI suggest matches based on your content or provide a written prompt to describe what you need.
LayoutsUse smart layouts helps you create on-brand layouts effortlessly by analyzing pre-set templates and transforming your raw text, media, and tables into designed pages. We’ll provide you with a ready-to-use on-brand template, with additional options for customizing your templates coming soon.
Content writer assistantUse Turtl’s writing assistant as your content assistant, automatically rewriting your text with options to summarize, expand, adjust tone of voice, search and replace, and check grammar and spelling.
You still drive the creative, Hatch just makes it easier to drive with purpose.
3. Context across your content
Hatch gives you a clearer understanding of how your content performs and why it performs that way. It connects document-level engagement with content structure, topic, and metadata, helping you spot patterns that matter and apply them moving forward.
You’ll be able to:
- Identify which topics and chapters drive the most conversion
- See which formats and layouts hold reader attention
- Understand which segments are showing the strongest buying signals
- Feed top-performing tactics back into future content, automatically
This creates a continuous improvement loop, no spreadsheets, no guesswork, no analyst required.
Is Hatch replacing dashboards?
Let’s address the question head-on. Some say AI will make dashboards obsolete. We don’t think that’s quite right.
Dashboards still serve an important role: they structure your data, show trends over time, and help teams build muscle memory around performance.
But what they don’t do is interpret. They don’t answer “why is this happening?” or “what should I change?”
Hatch doesn’t replace dashboards. It builds on them, making insight faster, clearer, and more accessible.
It’s not about replacing people, either. Hatch is here to support the human instinct, to sharpen good ideas, and to help you move with confidence.
Why marketers love Hatch
- It saves time
- It surfaces things you’d miss
- It helps you prove your work is working
- It feels like a partner, not another interface
- It gives you confidence, even when the metrics don’t
And the best part? Hatch is already available to all Turtl users! No separate tool and no complex setup involved. Just better content and better outcomes, right where you’re already working.
Revenue content doesn’t need to be hard.
Hatch was built for the teams feeling the pressure to deliver. The ones who don’t have time for guesswork, endless analysis, or rewriting content that didn’t land. The ones who need answers, insight, and impact, and fast.
With Hatch, you don’t just publish faster. You publish smarter.
You don’t just track performance → You learn from it.
And you don’t just create content → You build momentum.
Hatch is your always-on, insight-first revenue agent, and it’s already inside Turtl.
Let’s hatch something better.