INTRODUCING EDITOR 2.0

THE FUTURE OF EFFORTLESS, HIGH-IMPACT CONTENT CREATION

Feb 03 2025

Creating high-quality content should be empowering, not frustrating. Yet, many marketers find themselves bogged down by cumbersome tools that make content creation a tedious process. 

You’ve invested hours crafting a compelling piece, only to struggle with formatting, consistency, and efficiency when it comes to production. It’s disheartening and can make you question if your efforts are truly paying off. Oh yeah, and you also have to get it signed off, but your designer doesn’t have time for you.

At Turtl, we thoroughly understand this problem. We know marketers are on the hook for revenue. Time is money, people! Marketers need tools that allow them to create, edit, and publish content swiftly without sacrificing quality. When creation is slow, clunky, and reliant on external teams, it limits your ability to move at the speed of your market. 

Delayed content means delayed campaigns, slower pipeline growth, and missed revenue opportunities. Slow content also reduces responsiveness to market trends, and ultimately affects your bottom line… but also, your design team needs to trust you’re doing the right thing.  

At Turtl, we believe that content should be an enabler of revenue. That’s why we built Editor 2.0, designed to give marketers full control over content creation without compromising on quality, brand integrity, or efficiency.

A new way to build content

Turtl’s Editor 2.0 is here to redefine how marketing teams create, edit, and publish content—faster, easier, and with greater impact than ever before. 

By removing unnecessary complexities and providing intuitive features, Editor 2.0 helps you maintain a steady flow of high-quality content that meets your marketing goals.

Editor 2.0's simplified workflows and mobile-first approach boosts engagement and unlocks revenue-driving content creation.

With Editor 2.0, you can:

  • Create tailored mobile experiences: Design your mobile title pages independently from your desktop layouts, ensuring each format looks perfect.
  • Deliver pixel-perfect content: Achieve seamless adaptation across all devices, providing a polished and engaging user experience every time.
  • Make updates faster: Edit your content without needing design expertise or workarounds, saving time and reducing dependency on design teams.
  • Ensure brand consistency: Maintain a cohesive brand presence across every format, every time.

How it works

Editor 2.0 simplifies the content creation process with a superb user experience that empowers you to create and manage content with ease. Here’s how it works:

  1. Intuitive interface: Start building your content with our easy-to-use drag-and-drop editor. No need for technical expertise—just focus on creating great content.
  2. Flexible layouts: Customize the look and feel of your content with a variety of templates and design options. Easily adjust layouts to fit your specific needs without starting from scratch.

For existing customers, the shift to the new editor is a breeze, as any documents in Turtl will automatically update. Simply open an existing document, explore the intuitive interface, and start editing. While some naming conventions have changed to enhance usability, you'll quickly get up to speed.

  Pro tip: To unlock the full potential of our new design capabilities, we recommend switching from the default column-based layout to the free-form layout at the Content page level. This provides structured yet flexible design options—ideal for users familiar with InDesign or Squarespace.

If you're creating a document from scratch, you can save time and boost productivity by importing an existing PDF into Turtl or starting with one of our beautifully designed pre-made templates, including new free-form layout options.

📽️ Watch our quick demo to see Editor 2.0 in action!

 

Why marketers should care

For too long, marketers have struggled with tools that don’t offer the flexibility needed. Editor 2.0 changes that.

Turtl is the only Revenue Content™  platform designed to turn content into dollars. Our mission is to help marketers worldwide create, personalize, and analyze content that delivers measurable revenue impact.

With Editor 2.0, you no longer have to:

❌ Waste hours reformatting content for different devices.

❌ Depend on designers for small updates.

❌ Struggle to maintain brand consistency across multiple touchpoints.

❌ Lose time waiting for approvals and revisions.

Instead, you gain true design flexibility without the hassle. This independence accelerates your content creation process and reduces costs, giving you more time and resources to focus on what truly matter (bringing in that moolah)

Users of Editor 2.0 are already showing time to revenue reduced from 16 days to under 7 days.

It’s time to empower your agility, productivity, and autonomy. 

What's next at Turtl

Editor 2.0 eliminates the friction that slows down your workflow and causes frustration within your team. Whether you’re working on high-converting landing pages, engaging thought leadership pieces, or immersive digital experiences, Editor 2.0 ensures your content remains polished and professional, supporting your revenue goals.

But we’re not stopping there. We’re already developing more features to streamline your workflows and provide deeper audience insights—helping you create content that engages and converts. Look forward to expanded design capabilities, AI-driven personalization, and smarter automation tools that will further enhance your content strategy.

Want to see Editor 2.0 in action? Watch our demo to discover how effortless content creation can make a difference for your team.

Click to read Editor 2.0 Release