HOW WE BUILT A MARKETING ASSET IN UNDER 24 HOURS USING AI

Our team had an idea for a guide that would help sales teams position revenue content platforms more effectively. The traditional route would have been to gather some intel first, talk to sales about some best practices, go back to the product team for some additional information, tweak the copy a few more times…. and only then would we have been ready to start assembling it, design notwithstanding.

We decided to cut down a lot of that brainstorming time and instead turned to Shellington, our custom GPT, trained on everything from our product vision and brand voice to ICP data and competitive intelligence. Shellington really does know it all.

What makes Shellington powerful?

• Deep training on our brand – It understands our tone of voice, product messaging, and positioning better than a generic AI.
• Context-aware content generation – It can pull insights from our ICP, competitor research, and internal knowledge base.
• Sales and marketing enablement – It generates on-brand, ready-to-use copy in minutes, streamlining workflows across teams.

With just a few targeted prompts, we had the first version of The Buyer’s Guide to Revenue Content Platforms ready almost instantly.

But AI doesn’t replace human expertise, it can only be there to enhance our workflows. Our Senior Content Writer refined the copy, ensuring clarity, emotional resonance, and alignment with our messaging framework. This hybrid approach—AI-generated drafts paired with expert refinement—allowed us to move fast while maintaining quality.

Once the copy was ready, we ran it through Content AI—Turtl’s intelligent design engine. Content AI takes raw text and transforms it into a structured, visually engaging asset that aligns with our brand guidelines. But it does much more than just automate design.

Here’s what makes Content AI different than anything else in the market:

• Automated design intelligence – Instantly structures content into an engaging, best-practice format optimized for readability and visual appeal.
  
  
• Brand control baked in – Every document stays on-brand, with predefined templates, fonts, colors, and styling ensuring consistency across all content.
  
  
• AI-powered personalization – Dynamically tailors content based on audience segments, ensuring relevance and engagement at scale.
  
  
• Seamless interactivity – Integrates rich media, animations, and interactive elements to create more compelling content experiences.
  
  

Rather than spending hours manually formatting, Content AI did the heavy lifting, producing a well-designed foundation. From there, our designers stepped in to fine-tune the layout and add the finishing touches.

The result was a polished, professional, on-brand guide—produced in record time. Now that the piece is live (in under 24 hours!), we’re tracking its performance throughout the buyer journey. We’re using Turtl's real-time analytics, that captures 1,251 behavioral data points per reading session, to access deep insights into how our audience engages with the content.
We can see which sections resonate most, how long readers spend on each page, and what actions they take next. With these insights, we can refine our strategy, personalize follow-ups, and optimize future content for even greater impact. 

We’re also keeping an eye on our revenue impact dashboard, which goes beyond clicks and downloads to show how content influences pipeline, conversion rates, and deal acceleration. 

In under 24 hours, we created a high-impact asset without sacrificing quality, creativity, or brand integrity. We empowered our team by allowing AI to handle the heavy lifting, so our copywriters and designers could focus on strategy, storytelling, and visual impact.

Speed and efficiency are just the beginning. Content AI accelerates content production while maintaining quality, enabling teams to create engaging, high-performing content at scale. Here’s how it transforms the way marketing teams work:

• Cuts content production time by up to 90% – Traditional content creation is slow. With Content AI, teams can move from idea to execution in record time.
  
  
• Eliminates design bottlenecks – No more waiting for design resources. Content AI democratizes creation so marketing teams can launch assets without delays.
  
  
• Ensures every piece of content is data-driven – With built-in analytics, marketing teams don’t have to guess what’s working—they have the data to prove it.
  
  
• Increases engagement rates – Interactive, psychology-backed content formats mean readers engage more and retain information longer.
  
  
• Optimizes content for revenue impact – Knowing what content drives conversions means marketers can double down on what works and cut what doesn’t.

When speed, personalization, and performance insights come together, content stops being just another marketing asset and becomes a key driver of revenue growth.