Build head-turning top-of-funnel content

The Turtl format is optimized for digital reading and it’s proven to increase reader engagement. People spend double the time in Turtl Docs vs webpages, and 10x as long compared to PDFs. Independent research has shown that readers are more likely to remember your message in a Turtl Doc, making them ideal for ebooks ebooks, guides, whitepapers white papers, and research reports.

Turtl Analytics shows how readers engage with your content. This rich source of intent data can be used to track the progress of your prospects as you nurture them through the buying process. Engagement data can be fed into your CRM or marketing automation system to help with reporting. Performance benchmarks help you understand what ‘good looks like’ by comparing your document with others in your organization and industry.

Organizations are using Turtl to create long-form content that generates and captures demand. This means content throughout the demand generation funnel, from the top of the funnel to educate the market and raise awareness of a particular problem or solution, such as ebooks, reports, and whitepapers, through to content for the middle and bottom of the funnel to help buyers select the right solution when they are ready, such as case studies, brochures, and product guides.

Deciding whether to gate your content or not depends on the value you are offering, where your reader is in the buyer journey and how your content is performing. Once you’ve decided whether to gate or not, Turtl offers soft and hard gating options for the start of your document or at any stage of the reading experience. Learn more in our modern demand guide.

Turtl connects digital documents with your apps and systems to centralize data insights. Push reader insights from Turtl directly into your database to build a 360 profile of customers and automate workflows. Find out more about our integrations.