Revenue operations vs sales operations

Revops vs marketing ops

A RevOps framework for growth

Revops best practices

  1. Appoint a RevOps leader who is a data champion and great at forming relationships across departments.
  2. Create common goals to unify your team.
  3. Manage data effectively. For meaningful reporting and analysis, you’ll need data governance to ensure clean, consistent data across departments.
  4. Build cross-functional teams by enlisting people willing to share ownership, ideas, and recognition.
  5. Map the customer journey by pinpointing touchpoints, your value, and handoffs between departments. You’ll soon see where supporting content, calls and handholding are needed.
  6. Get your tech right. You’ll need CRM, content analytics, marketing automation, and customer success platforms to streamline processes.
  7. Automate processes. Mundane or data-heavy tasks like lead scoring, data entry, and reporting can be automated. You’ll need your best humans for higher-value activities.
  8. Use revenue forecasting and predictive analytics. Data means you can forecast revenue and predict customer behavior. Use it.
  9. Review existing strategies and processes. How do you assess your RevOps strategy? Base improvements on sources of truth: data insight and customer feedback.
  10. Explore new channels to reach a wider audience.
  11. Use demand gen strategies to amplify lead generation and qualification, and improve CAC (customer acquisition cost) to refine RevOps efficiency.

Content engagement data for RevOps

Content performance for RevOps reporting

Customer marketing and expansion

Today, it's all about a personalized approach. It should come as no surprise then that one of the cornerstones of successful conversion optimization is personalization. Utilizing data analytics, RevOps professionals can identify customer preferences, behaviors, and pain points.

Armed with this knowledge, businesses can personalize their marketing messages, product offerings, and customer support, leading to higher engagement and conversions. This takes extra effort because it demands multiple channels, multiple engagement techniques, multiple funnels, multiple campaigns, and typically more time and resources. But believe me, the ROI on this is HUGE!

Debra Paul

Director of Sales Operations, Orange EV

Content engagement as best practice + Google Topics

Engagement is the holy grail of effective content marketing. You can have the best content in the world, but if nobody is reading it, consuming it, or sharing it, it's not going to move the needle for your business.


SEO masters, Moz

See how content data improves revenue

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