Win 84% more attention with personalization

Create personalized documents quickly and easily to improve the effectiveness of your marketing campaigns and sales outreach

  • Save time

    Save time

    Create customized, designer-quality materials in just a few clicks, and fully automate your campaign and ABM activities.

  • Track performance

    Track performance

    Get actionable insights on how your audience are reading your personalized content at an individual and aggregate level. 

  • 10x engagement

    10x engagement

    The Turtl format is proven to deliver a better reader experience, translating into more leads and pipeline.

  • Control branding

    Control branding

    Use the Turtl format to stand out from the competition and consistently apply brand guidelines to your materials.

Dynamic content

How Turtl’s Personalization Engine works

Once you’ve created the master version of your Turtl Doc, you can define dynamic content (such as text, pages, images, charts, videos, and tables) by adding personalization tokens.

The personalization tokens, combined with page rules and information pulled from your chosen data source, determine what content gets displayed to your audience.

The Personalization Engine

Personalize by account, job title, industry, and more as a proven way to generate higher reader engagement. There are four types of personalization based on the data sources used to drive the personalization process:

Internal form

Create personalized sales proposals, brochures and presentation leave-behinds by simply filling in a form. Typically used by SDRs, sales and partner teams.

Reader form

Let your audience build their own custom, interactive experience by answering on-screen questions and prompts. Perfect for websites and social media channels.

File upload

Upload customer data via a .csv file to generate hundreds of personalized documents at a time for marketing campaigns, ABM activity and client reporting.

Client database

Integrate Turtl directly with your enterprise systems to automate personalization at an unlimited scale for marketing programs and customer reports.

200%

increase in read time of
personalized content

Community Brands

66%

of targeted accounts closed
using personalization

Punch! ABM

8x

more engagement with
personalized welcome kits

Unit4

How can personalization be used?

Create customized content across the entire customer journey, from building awareness and executing impactful ABM campaigns to driving purchases and fostering renewals. Here are just a few of our favorite use cases for leveraging personalized content:

Basic vs deep personalization

Personalization levels

Basic vs deep personalization

The easiest form of personalization consists of adding simple elements such as a name or logo to your content. Deep personalization involves shaping content more fully to meet reader preferences, driving an 84% uplift in reader engagement.

Learn more
Optimize your tech stack

Integrations

Optimize your tech stack

Turtl has integrations allowing users to personalize Turtl Docs within Hubspot, Marketo, and Salesforce. Integrations can also feed reader analytics data back into the systems to trigger notifications and further actions.

View integrations
Try personalization for yourself

Turtl quiz

Try personalization for yourself

Rebel, empath, expert, or visionary; what’s your content personality type?

Take the Turtl quiz to find out!

Take the quiz

Add the Personalization module to your plan

By adding the personalization module to your plan, you’ll gain access to a range of features that will
revolutionize the way you connect with your target market.

View all features
 

Essential

Professional

Personalization features

  
Personalizers
Info:
Users who can personalize Turtl Docs using an internal form.
UnlimitedUnlimited
Personalization editor
Info:
Tools to configure a Turtl Doc for personalization.
YesYes
Internal form
Info:
Create personalized versions of a Turtl Doc via a form.
YesYes
Reader form
Info:
Personalize a Turtl Doc in real-time based on data input from a reader.
YesYes
File upload
Info:
Generate personalized Turtl Docs by supplying data in a .csv file.
YesYes
Database integration*
Info:
Automate personalization at scale using our API connected to your CRM system.
Yes

 

Essential

Get in touch

Personalization features

 
PersonalizersUnlimited
Personalization editorYes
Internal formYes
Reader formYes
File uploadYes

 

Professional

Get in touch

Personalization features

 
PersonalizersUnlimited
Personalization editorYes
Internal formYes
Reader formYes
File uploadYes
Database integration*Yes

* May require professional services support.

Request a demo to learn more

Want to find out more about how Turtl's Personalization Engine could work for you? Book a demo to speak to a member of the Turtl team.

Book a demo

Helpful resources just for you

Research report:
Making your content count

Only 42% of marketers believe their content strategy is very successful. Our research identifies six best practices that could make all the difference!

Make your content count

A guide to winning at personalization

This guide contains everything you need to know to start and scale your personalized content operation. From the ‘who’ to the ‘what’ and ‘how’, we’ve got you covered!

Win at personalization

Expert tips for overcoming barriers to content personalization

 Read these top tips to discover how to personalize content effectively, and how personalization can help marketers cut through the noise and hit growth targets.

Top tips for personalization