Win 84% more attention with personalization
Create personalized documents quickly and easily to improve the effectiveness of your marketing campaigns and sales outreach
Create personalized documents quickly and easily to improve the effectiveness of your marketing campaigns and sales outreach
Create customized, designer-quality materials in just a few clicks, and fully automate your campaign and ABM activities.
Get actionable insights on how your audience are reading your personalized content at an individual and aggregate level.
The Turtl format is proven to deliver a better reader experience, translating into more leads and pipeline.
Use the Turtl format to stand out from the competition and consistently apply brand guidelines to your materials.
Dynamic content
Once you’ve created the master version of your Turtl Doc, you can define dynamic content (such as text, pages, images, charts, videos, and tables) by adding personalization tokens.
The personalization tokens, combined with page rules and information pulled from your chosen data source, determine what content gets displayed to your audience.
Personalize by account, job title, industry, and more as a proven way to generate higher reader engagement. There are four types of personalization based on the data sources used to drive the personalization process:
Internal formCreate personalized sales proposals, brochures and presentation leave-behinds by simply filling in a form. Typically used by SDRs, sales and partner teams.
Reader formLet your audience build their own custom, interactive experience by answering on-screen questions and prompts. Perfect for websites and social media channels.
File uploadUpload customer data via a .csv file to generate hundreds of personalized documents at a time for marketing campaigns, ABM activity and client reporting.
Client databaseIntegrate Turtl directly with your enterprise systems to automate personalization at an unlimited scale for marketing programs and customer reports.
Create customized content across the entire customer journey, from building awareness and executing impactful ABM campaigns to driving purchases and fostering renewals. Here are just a few of our favorite use cases for leveraging personalized content:
The easiest form of personalization consists of adding simple elements such as a name or logo to your content. Deep personalization involves shaping content more fully to meet reader preferences, driving an 84% uplift in reader engagement.
Learn more
Turtl has integrations allowing users to personalize Turtl Docs within Hubspot, Marketo, and Salesforce. Integrations can also feed reader analytics data back into the systems to trigger notifications and further actions.
View integrations
Rebel, empath, expert, or visionary; what’s your content personality type?
Take the Turtl quiz to find out!
Take the quizBy adding the personalization module to your plan, you’ll gain access to a range of features that will
revolutionize the way you connect with your target market.
Essential | Professional | |
|---|---|---|
Personalization features | ||
| Personalizers Info: Users who can personalize Turtl Docs using an internal form. | Unlimited | Unlimited |
| Personalization editor Info: Tools to configure a Turtl Doc for personalization. | Yes | Yes |
| Internal form Info: Create personalized versions of a Turtl Doc via a form. | Yes | Yes |
| Reader form Info: Personalize a Turtl Doc in real-time based on data input from a reader. | Yes | Yes |
| File upload Info: Generate personalized Turtl Docs by supplying data in a .csv file. | Yes | Yes |
| Database integration* Info: Automate personalization at scale using our API connected to your CRM system. | Yes |
EssentialGet in touch | |
|---|---|
Personalization features | |
| Personalizers | Unlimited |
| Personalization editor | Yes |
| Internal form | Yes |
| Reader form | Yes |
| File upload | Yes |
ProfessionalGet in touch | |
|---|---|
Personalization features | |
| Personalizers | Unlimited |
| Personalization editor | Yes |
| Internal form | Yes |
| Reader form | Yes |
| File upload | Yes |
| Database integration* | Yes |
* May require professional services support.
Want to find out more about how Turtl's Personalization Engine could work for you? Book a demo to speak to a member of the Turtl team.
Book a demo |  |  |
|---|
Only 42% of marketers believe their content strategy is very successful. Our research identifies six best practices that could make all the difference!
This guide contains everything you need to know to start and scale your personalized content operation. From the ‘who’ to the ‘what’ and ‘how’, we’ve got you covered!
Read these top tips to discover how to personalize content effectively, and how personalization can help marketers cut through the noise and hit growth targets.
