UNDERSTAND DOCUMENT PERFORMANCE

Create better content

Turtl dashboards precisely show how your documents are performing.

View the number of reads, read time, and conversion rates for pages and chapters in your Turtl Doc. Easily filter by date, source, device, location, and UTM tags to identify what’s working well and where improvements can be made.

We help you optimize your content to warm, convert, and retain more customers.  

READER TRACKING

Help close business using known reader analytics

Our reader dashboard displays how individual or known readers engage with your content. Individual reader analytics are gathered in Turtl Analytics dashboards by:

  • Using native Turtl forms to collect reader details
  • Connecting Turtl to your CRM system and passing reader data into Turtl
  • Making your Turtl Doc accessible to specific email addresses or email domains
  • Integrating with a single sign-on provider for internal readers

Use this data to identify topics of interest, trigger follow-up notifications, and equip sales with the insights they need to close business. 

READER BEHAVIORS

Don't assume reader intent,
understand it

Engagement data from long-form content gives the deepest reader insights.

Behavioral data – like page/chapter read time, video views, clicks, and poll interactions – surfaces intent data and informs lead scoring models and next actions. You can uncover far more about your readers as you follow their journey and actions throughout your content.

TURTL BENCHMARKS

Compare performance against industry peers

Turtl tells you how your document is performing compared to digital documents produced by other teams in your company and industry. Compare bounce rates, read times, interaction rates, conversion rates, and more.

Dive into the Analytics Dashboards

Turn insights into action with content analytics

1

What are the primary objectives of your content?

Before you create your new Turtl Doc, outline some clear goals or objectives. What does this content need to achieve? It could be raising brand awareness, generating leads, or driving sales.

2

How will you measure the success of your content?

Now that you’ve defined the primary objectives for your Turtl Doc, it’s time to pick relevant, related key metrics. Maybe it’s average read time, bounce rate, sign-ups, shares, or bounce rate.

3

Your Turtl dashboard is brimming with data. Now what?

Look at the data through the lens of your chosen objectives and metrics. Which sections of your content performed really well? Are there any patterns in topics, interactions, or layouts?

4

How do your Docs stack up against other content in your industry?

Zooming out to see how your content compares to what else is on the market can be invaluable. Making sure your content hits the mark for your target audience will propel you towards your goals.

5

How do you transform your insights into actions?

It’s time to identify optimizations! You might need to switch topics, shake up layouts, add more interactivity, or focus on different channels. Your recommendations should be specific, measurable, and achievable.

6

How does all this data drive better content performance?

Content data empowers you to confidently iterate and improve. Action your optimizations and document the learnings. From here, you can continue to use Turtl Analytics to build future strategies and enhance your content marketing’s effectiveness.

How customers win with
Turtl Analytics

For us, measuring the impact of marketing materials is as important as creating good content. This access to analytics is precisely why we use Turtl for our marketing materials. Powerful, engaging content marketing is all about personalization and relevance. The ability to figure out through data what is working with the viewers and driving more engagement plays a huge part in ensuring our content marketing strategy delivers a strong return on investment.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

Thanks to Turtl's analytics insights, we were able to adjust our content and CTA positioning accordingly, resulting in a high engagement rate from our readers. Other teams have also started using Turtl to share news and content with our dealer network and key stakeholders.

Melanie Minetti

Head of Dealer and Direct, Kia UK

Turtl's analytics show us exactly what's working and what isn't. The fact that you can see how each individual section is performing helps us spot areas for improvement so we're continuously producing better brochures.

Marian Cole

Brand Marketing Specialist, Lexus UK

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case

Chief Marketing Officer, Redstor

More about Turtl

Customer success stories

Unprecedented sales opportunities

See how Willis Towers Watson used Turtl Analytics to generate sign-ups and identify niche sales opportunities.

Optimize

Improve document performance

With over 30 billion data points, Turtl Benchmarks provides unmatched data comparisons for your industry and content.

RESOURCES

9 best intent data providers

We demystify the tech-y connotations and walk you through the best intent data providers on the market in 2024.

Integrations

Turtl and your tech stack

Turtl has a range of integrations available to feed reader analytics data back into various CRM and marketing systems to trigger notifications, events and workflows.

Ready to get started?

Boost reader engagement and reduce production time and costs with Turtl.
Book a demo now