Webinar: How to scale a personal buyer journey

Learn how to scale a personal buyer journey with content and conversations.

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Top tip: Don’t forget to involve your sales team. 

Direct sales conversations carry insightful value that can feed into the personalization process. They can also provide feedback on what content they feel they’re lacking when it comes to making a sale, or what existing content isn’t quite resonating.

Sales deal directly with leads and prospects on a daily basis, so consider them as a critical data source that helps with the identification, segmentation and personalization process.

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