TURN EVERY PAGE INTO PIPELINE

Three formats, built for every moment in your ABM program. Personalize to target accounts, capture buying group signals, and track exactly which content is moving deals.

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Trusted by hundreds of companies worldwide

EVERYTHING YOU NEED TO ENGAGE AND CONVERT

From Turtl Docs to PDFs and landing pages, create, personalize, and track content that drives pipeline at every stage of the buyer journey.

Turtl Doc

The content format your target accounts actually engage with. Send personalized Turtl Docs to buying groups, each one tailored by account, role, or deal stage. 

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Landing Pages

Your personalized destination for every named account or ICP segment. Build GTM hubs that adapt to each visitor with the right content, message, and CTA for every account that arrives.

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PDF Publishing

Turn standard PDFs into trackable, interactive experiences that provide visibility into engagement and intent.


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A FORMAT DESIGNED FOR PERFORMANCE

Your content should do more than just exist, it should engage, convert, and drive revenue. That’s where Turtl comes in. Built with psychology and performance in mind, the Turtl formats turn static content into interactive experiences that grab attention and deliver results.

Here’s everything you need to know.

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What is the Turtl format?

The Turtl format is an interactive, psychology-backed reading experience designed to grab attention, keep readers engaged, and drive more revenue from your content.

On a technical level, a Turtl Doc is a web-based, interactive content format designed to replace static PDFs and traditional long-form content.

How does the Turtl format improve engagement?

By using an immersive, digital format packed with interactive elements like video, audio, quizzes, and animations, Turtl keeps readers hooked 10x longer than PDFs, so your content works harder and converts better​.

How does Turtl Doc work for ABM programs?

Turtl's Personalization Engine lets you create one Turtl Doc and auto-personalize it for every account on your list by company, industry, deal stage, or buying role. Account-level read data flows back to your CRM so sales knows exactly which accounts are engaged and where intent is strongest.

How does Turtl support brand consistency?

Your brand, your rules. Turtl locks in fonts, colors, and templates so every piece of content stays on-brand, no matter who’s creating it - without design bottlenecks​.

Is Turtl flexible enough for my different content needs?

Turtl offers both structured and flexible layouts. Whether it’s lead magnets, ABM assets, sales proposals, or internal reports, Turtl adapts to any content type while keeping it high-impact, high-converting, and revenue-driving​.

Can I personalize Turtl content?

100%. Turtl’s patented Personalization Engine tailors content at scale, delivering hyper-relevant experiences that boost engagement, conversion rates, and ultimately, revenue​.

How does Turtl help track content performance?

Turtl captures over 1,200 behavioral data points per reading session, giving you deep, actionable insights into what’s working, what’s not, and how to optimize content to close more deals​.

What buying group signals does Turtl capture?

urtl captures over 1,200 behavioral data points per reading session at the individual and account level. You can see which buying group members engaged, which sections held attention, and which content led to conversion. It's behavioral intelligence your ABM program can actually act on.

Multimedia content experiences

Turtl content supports a range of formats including video, audio, interactive charts, animations and more. Over 400 B2B marketers use Turtl to engage their audiences and drive revenue from content.

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CONTENT FOR EVERY STAGE
OF EVERY TARGET ACCOUNT

Turtl empowers hundreds of ABM marketing teams to get more revenue from their content.

One format, limitless applications across your business.

 

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WHAT OUR CUSTOMERS SAY

Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.

Testimonials headshot Jamie King
Jamie King Account Based Marketing Manager, Jabra

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Testimonials headshot Jordan Kologe
Jordan Kologe Senior Product Marketing Manager, Veeva

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Testimonials headshot Catherine Dogra
Catherine Dogra Business Lead, Informa Connect

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

TURN YOUR CONTENT INTO DOLLARS

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MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

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CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

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550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment. 

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