A psychology-led, interactive content format

The design of the Turtl format applies patterns and principles of how we read and retain information to give audiences the best possible experience of your content.

A focus on visuals

Turtl Docs are structured into two types of pages, the first of which is our highly visual Surf page. These are inspired by the power visuals have over our brains and are designed to lock down the attention of skim readers in particular.

Studies have shown that versus text alone, written information paired with relevant imagery is:

  • More than 5 times as memorable
  • 50% more persuasive
  • 35% more easily understood

A two-way experience

Our Immerse pages support a variety of layouts, visuals, and interactive features. Interactivity keeps the mind active and affords readers autonomy over how they explore a document that is absent from long-scroll experiences.

Dynamic features like Turtl’s polls and charts encourage us to feel more connected with the experience, keeping readers engaged for longer.

Designed for digital

As a high-performance alternative to the PDF Turtl’s format offers a wide range of interactive features with an excellent reading experience across devices. No more pinching or excessive scrolling!

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Learn more about the tool

Always on-brand

Custom themes keep content effortlessly in line with your style guidelines

More on themes


Simple publishing

Control access to your content and share effectively across channels

Publishing features


The editor

Drag & drop your way to premium interactive content, no code or design skills needed

Creation studio



Analytics and insights

Data and insights you can use to improve your content and business impact

Analytics dashboard




Customers see superior
engagement with Turtl

AIG Life

AIG Life

Swapping out PDF for Turtl increased reach by over 350% and attained avg. read times of over 5 minutes


T. Rowe Price

T. Rowe Price

The institutional team turtlized their Global Market Outlook and saw engagement triple


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