What is Turtl?

TURTL PLATFORM

Create Design standout, interactive content

Personalize Improve reader engagement by up to 84%

Publish Simplified multi-channel distribution

Analyze Uncover granular content and reader insights

Integrate Connect Turtl with your favorite tools

Optimize Boost content with AI-backed data benchmarks

TURTL DOC

Turtl format The only psychology-led digital reading format to 10x engagement

Content types Ideal to use across your business

Brochures

Magazines

Whitepapers

Sales proposals

Reports

Ebooks

See all

Interactive alternative to PDF PDFs weren’t designed for the digital world - Turtl Docs are

Benchmarks for your online content Uncover how different types of content perform in your industry and see how your online documents stack up.

Turtl Solutions

ROLES

Who is Turtl for? Anyone can create impactful content designed to grow business

Marketing leaders

Digital marketers

Content strategists

Designers

Marketing agencies

GOALS

What is Turtl for? Convert more readers into leads, sales and loyal customers

Content production

Lead generation

Demand generation

Sales enablement

Account-based marketing

CUSTOMERS

Case studies Find out how leading brands have seen value with Turtl

Customer examples Explore our Turtl community showcase

Unit4 case study When Unit4 started creating personalized customer welcome kits, reader engagement increased by 8x.

Frost & Sullivan case study The teams at Frost & Sullivan demanded more from their content, and have seen a 60% increase in lead generation.

Plans

Resources

LEARN

About us The platform transforming digital documents for business

Content hub Resources to help you grow business from content: blogs, webinars, guides and more

Blogs

Webinars

Topics and guides

Research

GET INSPIRED

Templates Explore templates to kickstart and optimize your content

Community showcase A collection of the very best interactive content examples

CUSTOMER COMMUNITY

Services Unlock your content potential with
tailored services

Onboarding From kick-off to ongoing support, we'll help you achiever your goals

Help center Articles, advice and answers from our team of experts

Turtl news Dive in for short reads, articles, and product updates

Future trends in content marketing Want to know what marketers should focus on in 2024? Hear from the experts!

Improve demand generation with data Find out how to use engagement data to uncover audience behavior and build strong demand.

What is Turtl for?/Lead generation

Engage, convert and qualify more leads

Where do high-value customers engage and convert?

Turtl reveals intent based on content engagement so you can steer your lead generation strategy towards revenue goals.

Book a demo

Trusted by businesses of all sizes

woman in front of content analytics dashboard

TURTL FORMAT

Every reader is an opportunity

People spend twice as much time in Turtl Docs vs webpages, and 10x as long compared to PDFs. More engagement means more leads – it’s that simple.

Research and insights Explore the format

INTEGRATIONS

Feed reader-led data into your CRM

Integrate and capture more intent. Trigger marketing automation for enhanced lead scoring, nurture programs, and foolproof follow-ups.

Explore integrations Lead scoring models

How to generate more leads with Turtl

Create content optimized for the reader experience

Use the Turtl Doc format, designed around the principles of behavioral psychology, to ensure your readers are consistently engaged and interacting with your content.

Select templates aligned to buyer needs

Long form content is essential for B2B buying journeys. From whitepapers to brochures and case studies, our templates are designed to match every stage of your funnel.

Make it interactive!

Bring your documents to life with live charts, videos, chatbots and polls, providing more opportunities for readers to engage with your content.

Capture every opportunity

Gate your content at any stage in Turtl Docs. Use chatbots and forms to send leads directly to your CRM or marketing automation system.

Grow pipeline with sharper insights.

Go beyond PDF downloads and page views to generate detailed reader intent data. Identify your best prospects, inform lead scoring models and trigger follow-up actions.

Remove the guesswork from content performance

Understand how your content is performing against industry benchmarks. Continuously improve the performance of your content with Turtl’s AI-driven recommendations.

See it in action

Visit our community showcase and see what you could create in Turtl without design or coding skills

Deloitte: Digital equity

Professional services Report

Kantar: Global beauty report 2023

Media Report

GiveSmart: Fundraising assessment travel plans

Technology Whitepaper

Proofpoint: New perimeters, issue 6

Technology Magazine

ManpowerGroup: Employment outlook survery 2024

Professional services Report

Morgan Sindall: Project Spotlight, University of Gloucester

Industrials Case study

Capgemini: What matters to today’s consumer

Technology Report

KPMG: Next frontier in Law

Professional services Magazine

Slalom: AI’s most powerful prompt

Technology Whitepaper

Investment20/20: Celebrating 10 years

Financial services Newsletter

Unit4: Top 9 CIO considerations

Technology Thought leadership

EY: Transform in tech

Professional services Magazine

Lead generation for companies of all sizes

0 %

increase in marketing-qualified leads

Giving Redstor's content the Turtl treatment resulted in more marketing-qualified leads

Redstor + Turtl

0 %

increase in global lead generation

Driving new business with increased lead generation raised the profile of content's role

Frost & Sullivan + Turtl

0 x

Hear from our customers

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case

Chief Marketing Officer, Redstor

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

JeeYoung Wenglikowski

Senior Global Marketing Manager, KellyOCG

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell

Graphic Designer, ManpowerGroup

Before we would be subjective about what it was like, we’d decide if it was good or not. We don’t need to do that because we can see in plain sight how that content is performing. That data is vital. If we see something isn’t performing to our benchmarks, we can change it and we can change it mid-campaign.

Darren Carter

Marketing Manager, Morgan Sindall

It’s the first thing on our summit website - we get sign-ups, we generate leads, and we can understand on the backend who’s reading it and for how long through Turtl’s analytics.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

FAQs

Why use a Turtl Doc instead of PDF for lead generation?

PDFs aren’t designed for the digital world: they are static, difficult to read on mobile devices, and don’t offer meaningful usage metrics. Turtl Docs offer an experience optimized for digital reading, proven to be 10x more engaging than PDFs. They also provide in-depth analytics on how readers consume and interact with digital content, generating the insights you need to identify and qualify more leads.

Can I use Turtl Docs as lead magnets?

Lead magnets offer something of value to your audience in exchange for their contact details. Turtl Docs are an ideal format for B2B lead magnets, such as white papers, ebooks and guides, because they offer a more engaging and memorable reader experience. Browse our Turtl content types.

What gating options does Turtl have for my content?

If you’d like to gate your content, you can choose a native Turtl form or embed one from your CRM or marketing automation system. Gates can be set as optional soft gates or compulsory hard gates – at any point in your Turtl Doc. Read more about gating.

How does Turtl help with lead scoring?

Lead scoring models use online behavior to identify the leads most likely to buy. Turtl offers deeper readers analytics around content interests and interactions. Our reader intent data is available in the Turtl platform or can be pushed into your CRM to make lead scoring more accurate and reliable. Read more about lead scoring with Turtl.

Does Turtl integrate with tools used for lead generation?

Easily connect Turtl with leading CRMs and marketing automation tools to capture, centralize and automate lead generation activity. Turtl integrates with leading CRM and marketing automation tools including HubSpot, Salesforce, and Marketo.