Turtl is cloud-based software which creates, personalizes, manages, and tracks Turtl Docs. Our software provides users with the opportunity to easily build on-brand, media-rich, and interactive content pieces. Turtl also allows users to clearly see which parts of their Turtl Doc are performing the best with its built-in analytics feature. With this data, users can then go on to produce content that they know readers will engage with.
Designed using the science of reading to be brain-friendly, a Turtl Doc is the format name for digital documents created in Turtl.
The PDF is over 20 years old. The PDF offers no reader interaction, is not optimized for different devices, and encourages endless scrolling which, as we know, results in less engagement. Yet, we all know how critical mobile, insight, and data are, right? Content in the PDF format goes against the core principles of how we absorb and remember information, and this is to the detriment of how readers engage with these materials.
Turtl’s design is based on the science of reading and therefore solves this problem. Turtl offers its readers a far richer experience and provides its users with actionable insights, such as reads, sign-ups, and average read times, amongst other invaluable metrics.
The leatherback turtle has been known to dive as far as a kilometer down towards the seabed, slowing their heart rate in the process. At these depths, the turtles are ill-equipped to hunt effectively, so why do they go there?
According to researchers, this behavior is rooted in reconnaissance. These depths are where jellyfish go to hide from the heat of the day. Leatherback turtles dive down to learn where in the wide expanse of the sea they can expect their next meal to emerge.
This behavior mirrors certain principles underpinning how we read. We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the topic of interest, we dive in, immersing ourselves in the story.
Like the leatherback, Turtl Docs steer readers through Surf “title page” levels and Immerse “further information” levels, with the latter demanding more of the reader but delivering greater insight and value in return.
Turtl was originally built for marketing and communications teams, but the software is optimal for any and all content creators. It enables users to create, publish, and measure digital documents that readers are more likely to engage with – without the need for dedicated design, coding, performance marketing, or analysis specialists.
Turtl is packed full of functionality, so we recommend you complete our Training Programme to get the most out of it. The Training Programme is made up of modules to bring you up to speed on the basics of Turtl before getting you creating, publishing, and analyzing content like a pro in no time. You have the option to attend live sessions with our Customer Success team, or watch on-demand videos in your own time. Once you get stuck in, our Support team will also be there to answer any questions you may have!
Turtl is used by all kinds of businesses across a variety of sectors, from small organisations to large enterprises. Take a look at our customer list here.
Turtl is based on scientifically proven reader psychology, with an adaptable time-saving format that makes it ideal for multiple use cases:
|Handbooks||Case studies||Thought leadership|
|News stories||Event materials||Research reports|
|Proposals||Recruitment packs||Annual reports|
|Internal comms||Training collateral||Magazines|
Turtl Docs are made up of chapters. Think of Surf pages as the chapter cover, or title pages, which should only feature a cover image, plus a headline and, if required, a short subheading. The Immerse pages are where readers can really dive in to discover all the content, greater insights, and value.
Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop. A mobile view is available in the Content Creation Studio to see how your creations transpose before you publish.
Turtl Docs can be published in a number of places, such as across social channels, in email campaigns, or on your website. All Docs have their own unique URL which you are free to publish where you like. In addition, to save you time and speed up the publishing process, social cards and GIFs are auto-generated for you to use when publishing each Turtl Doc.
Yes, absolutely! An embed code will be generated automatically in the Embed code box in the ‘Share’ tools of your published Turtl Doc. You can even customize how your embedded Turtl Doc appears on your website, including the size and animation.
Turtl Docs can be crawled and indexed by search engines and optimized for search (H1s, keyword research etc). While they are discoverable and play a role in maximizing reader engagement, they shouldn’t take the place of traditional content types. Instead, used alongside your blogs and web pages, they aid in delivering a coherent user journey. Think lead generation from longform content, downloadable assets and more detailed analytics on readers. To find out how to make sure your Turtl Docs get noticed, check out our SEO best practice guide.
Turtl also integrates with leading CRM and marketing automation systems, including Hubspot, Salesforce, Marketo and Pardot, so you can track how leads and contacts interact with your documents. Learn more about our integrations.
Turtl documents can be connected with a range of applications in your tech stack to maximize your existing investments. From CRM and marketing automation platforms, through to charting tools, videos, chatbots, and single sign-on providers, Turtl’s integrations help you to generate leads, increase engagement, centralize insights, and personalize at scale. Learn more about our integrations.
Absolutely! Turtl is available in numerous languages including: Arabic, Chinese (simplified & traditional), French, German, Italian, Portuguese, Spanish, Japanese, Russian, and many others.
You can change the language of your Doc within the settings menu in Turtl. Please note: changing the language will only change your Doc’s default text, including the ‘Read on’ and ‘Contents’ buttons. This will not translate the content of your Doc. If the language you would like to use is not available our support team will work with you to add the new translation for you.
We design and code your brand guidelines into a bespoke theme for your company account, ensuring even the most experimental content creations stay on brand.
Turtl gathers and collates in-depth analytics across all your Turtl Docs. Data can be analyzed at a reader, document, or aggregate (company) level. Each view provides a series of valuable metrics, such as source, reads, sign-ups, CTR, bounce rate, shares, interactions, and average read times (for Surf and Immerse pages). Using Turtl’s granular reader insights allows you to better monitor content performance, including which chapters and topics in your publications readers care about, so you can do more of what works.
Turtl analytics are all collected and processed by our own engine. Between an event occurring and data showing up in our dashboards, there is a lag of up to 10 minutes after the read occurs. All data can be seen and filtered within the app, summaries can be downloaded in Excel format, and raw data can be downloaded as CSV if you want to do your own processing/number crunching.
We support the ability to send analytics events to a customer’s own backend in real-time. We expose a number of different events within Turtl Docs for this purpose with a complete guide available here. This is done as a bespoke piece of work as requirements can differ wildly between customers. Customers typically use this to send important metrics to their main analytics store and we are able to fire custom events after certain metrics have been reached e.g. if a reader has read at least 5 pages for a duration of at least 3 minutes, we could fire an “Engaged read” event to your backend.
Yes, Turtl is fully GDPR compliant. Find out more about what we’re doing to help our customers comply.
As a lead user you’re able to maintain full control over who can do what within your Turtl instance. When publishing, you have the option to choose the access level, from public on the web (which means your Doc will appear in search results) to specified email addresses only. You can also gate your content with lead generation forms so that readers are required to submit their contact details to access your Turtl Doc.
Yes, there are different access policies available for all Turtl Docs. You can choose between: public on the web, anyone with the link, internal only, and specific emails only.
All data is held in databases hosted by Amazon Web Services (AWS) in Dublin, Ireland (eu-west-1). All data at rest is encrypted with AES256 and keys are managed through Amazon KMS. Encrypted backups are taken regularly and stored securely according to our retention schedule. Learn more about our security policies.
You can use a credit card to pay for Turtl, or you can choose to pay by invoice. Payments are billed annually in British pound sterling (£) or US dollars ($).
Turtl licenses are annual subscriptions, so there’s a minimum commitment of 12 months. If you need additional users, documents, or features you can update your plan at any time. To discuss changes to your subscription, please contact your Account Manager.