What is Turtl?

Turtl is cloud-based software which creates, personalizes, manages, and tracks Turtl Docs. Our software provides users with the opportunity to easily build on-brand, media-rich, and interactive content pieces. Turtl also allows users to clearly see which parts of their Turtl Doc are performing the best with its built-in analytics feature. With this data, users can then go on to produce content that they know readers will engage with.

What is a Turtl Doc?

A Turtl Doc is the format name for brain-friendly digital documents created in Turtl.

Why use Turtl instead of PDFs?

The PDF is over 20 years old. PDFs offer  no reader interaction, aren’t  optimized for different devices, and encourage  endless scrolling. Which, as we know, results in less engagement. Yet, we all know how critical mobile, insight, and data are, right? Content in the PDF format goes against the core principles of how we absorb and remember information. And this is to the detriment of how readers engage with these materials.

An alternative to the PDF, Turtl’s design is based on the science of reading, and therefore solves this problem. Turtl offers its readers a far richer experience, and provides its users with actionable insights, such as reads, sign-ups, and average read times, amongst other invaluable metrics.

Why the name Turtl?

The leatherback turtle has been known to dive as far as a kilometer down towards the seabed, slowing their heart rate in the process. At these depths, the turtles are ill-equipped to hunt effectively. So why do they go there?

According to researchers, this behavior is rooted in reconnaissance. These depths are where jellyfish go to hide from the heat of the day. Leatherback turtles dive down to learn where in the wide expanse of the sea they can expect their next meal to emerge.

This behavior mirrors certain principles underpinning how we read. We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the topic of interest, we dive in, immersing ourselves in the story.

Like the leatherback, Turtl Docs steer readers through Surf “title page” levels and Immerse “further information” levels, with the latter demanding more of the reader – but delivering greater insight and value in return.

Who is Turtl built for?

Turtl was originally built for marketing and communications teams, but the software is optimal for any and all content creators. It enables users to create, publish, and measure digital documents that readers are more likely to engage with – without the need for dedicated design, coding, performance marketing, or analysis specialists.

Do I need to have any training to be able to use Turtl?

Turtl is packed full of functionality, so we recommend you complete our Training Programme to get the most out of it. The Training Programme is made up of modules to bring you up to speed on the basics of Turtl before getting you creating, publishing, and analyzing content like a pro in no time. You have the option to attend live sessions with our Customer Success team, or watch on-demand videos in your own time. Once you get stuck in, our Support team will also be there to answer any questions you may have!

Is Turtl suitable for my business?

Turtl is used by all kinds of businesses across a variety of sectors, from small organizations to large enterprises. Take a look at examples from our customers.

What are the use cases for Turtl?

Turtl is based on scientifically proven reader psychology, with an adaptable time-saving format that makes it ideal for multiple use cases:

Handbooks Case studies Thought leadership
News stories Event materials Research reports
Product guides Presentations Whitepapers
Newsletters Brochures Ebooks
Proposals Recruitment packs Annual reports
Internal comms Training collateral Magazines
Who can I contact if I have a question?

Depending on the nature of your enquiry, you can contact the relevant team at Turtl via our get in touch page. For sales enquiries, please book a demo with one of the team to discuss your requirements in more detail.

Product features

What’s the difference between Surf and Immerse pages?

Turtl Docs are made up of chapters. Think of Surf pages as the chapter cover, or title pages, which should only feature a cover image, plus a headline, and, if required, a short subheading. The Immerse pages are where readers can really dive in to discover all the content, greater insights, and value.

Is Turtl mobile-friendly?

Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop. A mobile view is available in the editor to see how your creations transpose before you publish.

Where can Turtl Docs be published?

Turtl Docs can be published in a number of places, such as across social channels, in email campaigns, or on your website. All Docs have their own unique URL which you are free to publish where you like. In addition, to speed up the publishing process, social cards and GIFs are auto-generated for you to use when publishing each Turtl Doc.

Can I host a Turtl Doc on my website?

Yes, absolutely! An embed code will be generated automatically in the Embed code box in the ‘Share’ tools of your published Turtl Doc. You can even customize how your embedded Turtl Doc appears on your website, including the size and animation.

How does Turtl work with SEO?

Turtl Docs can be crawled and indexed by search engines and optimized for search (H1s, keyword research etc.) While they are discoverable and play a role in maximizing reader engagement, they shouldn’t take the place of traditional content types. Instead, used alongside your blogs and web pages, they aid in delivering a coherent user journey. Think lead generation from longform content, downloadable assets and more detailed analytics on readers. To find out how to make sure your Turtl Docs get noticed, check out our SEO best practice guide.

Can I use Turtl with my CRM system?

Turtl also integrates with leading CRM and marketing automation systems, including Hubspot, Salesforce, Marketo and Pardot, so you can track how leads and contacts interact with your documents. Learn more about our integrations.

Does Turtl integrate with 3rd party apps?

Turtl documents can be connected with a range of applications in your tech stack to maximize your existing investments. From CRM and marketing automation platforms, through to charting tools, videos, chatbots, and single sign-on providers, Turtl’s integrations help you to generate leads, increase engagement, centralize insights, and personalize at scale. Learn more about our integrations.

Can I change the language of my Turtl Doc?

Absolutely! Turtl is available in numerous languages including: Arabic, Chinese (simplified & traditional), French, German, Italian, Portuguese, Spanish, Japanese, Russian, and many others.

You can change the language of your Doc within the settings menu in Turtl. Please note: changing the language will only change your Doc’s default text, including the ‘Read on’ and ‘Contents’ buttons. This will not translate the content of your Doc. If the language you would like to use is not available, our support team will work with you to add the new translation.

How do I ensure brand consistency?

We design and code your brand guidelines into a bespoke theme for your company account, ensuring even the most experimental content creations stay on brand.

Can Turtl Docs be viewed while offline?

Yes! Your readers can continue to enjoy your Turtl Doc while offline. This means your content can be still viewed even if your reader is no longer connected to the internet.

All you need to do is navigate to the “Contents” button in the Turtl Doc (usually located in the top left of your view) and toggle on the “Available offline” option at the bottom of the menu.


Data and analytics

What data can I collect from a Turtl Doc?

Turtl gathers and collates in-depth analytics across all your Turtl Docs. Data can be analyzed at a reader, document, or aggregate (company) level. Each view provides a series of valuable metrics, such as source, reads, sign-ups, CTR, bounce rate, shares, interactions, and average read times (for Surf and Immerse pages). Using Turtl’s granular reader insights allows you to better monitor content performance, including which chapters and topics in your publications readers care about, so you can do more of what works.

How up-to-date is the data?

Turtl analytics are all collected and processed by our own engine. Between an event occurring and data showing up in our dashboards, there is a lag of up to 10 minutes after the read occurs. All data can be seen and filtered within the app, summaries can be downloaded in Excel format, and raw data can be downloaded as CSV if you want to do your own processing/number crunching.

Do you offer any analytics integrations?

We support the ability to send analytics events to a customer’s own backend in real-time. We expose a number of different events within Turtl Docs for this purpose with a complete guide available here. This is done as a bespoke piece of work as requirements can differ wildly between customers. Customers typically use this to send important metrics to their main analytics store. We are able to fire custom events after certain metrics have been reached e.g. if a reader has read at least 5 pages for a duration of at least 3 minutes, we could fire an “Engaged read” event to your backend.


Is Turtl GDPR compliant?

Yes, Turtl is fully GDPR compliant. Find out more about what we’re doing to help our customers comply.

Who can see the Docs I create?

As a lead user, you’re able to maintain full control over who can do what within your Turtl instance. When publishing, you have the option to choose the access level, from public on the web (which means your Doc will appear in search results) to specified email addresses only. You can also gate your content with lead generation forms so that readers are required to submit their contact details to access your Turtl Doc.

Can I make a Turtl Doc private?

Yes, there are different access policies available for all Turtl Docs. You can choose between: public on the webanyone with the linkinternal only, and specific emails only.

What personal data is held by Turtl?

Turtl processes personal data on your behalf in line with the processing  obligations under our license agreement, this includes any personal data that you elect to include in your Turtl Docs and/or any non-anonymized analytics data generated for the purpose of measuring the performance of your Turtl Docs. Turtl may also process personal data as a controller (for example when administering user login details) which use shall be in accordance with our Privacy Policy.

Is my data secure?

All data is held in databases hosted by Amazon Web Services (AWS) in Dublin, Ireland (eu-west-1). All data at rest is encrypted with AES256 and keys are managed through Amazon KMS. Encrypted backups are taken regularly and stored securely according to our retention schedule. Learn more about our security policies.

Pricing and plans

How can I get started?

The first step is to book a demo or start a free trial of the Turtl platform and choose a package that best fits your requirements. We’ll then set up your Turtl tenant with your brand theme (including logo, fonts, colors, and flourishes), so you can start creating your first Turtl Doc!

What are my payment method options?

You can use a credit card to pay for Turtl, or you can choose to pay by invoice. Payments are billed annually in British pound sterling (£) or US dollars ($).

Can I upgrade or downgrade our Turtl plan at any time?

Turtl licenses are annual subscriptions, so there’s a minimum commitment of 12 months. If you need additional users, documents, or features you can update your plan at any time. To discuss changes to your subscription, please contact your Account Manager.

Where can I get further product information?

The Turtl Help Center provides a comprehensive source of product and technical information, advice from our support team, and training videos.

Have any questions?

We are always happy to help.
Get in touch