London, UK: Today, Turtl, the enterprise content automation platform, announced the launch of a new personalization module. This module enables rapid customizations at scale, based on individual recipient interests and needs.

With this new capability and additional features, Turtl provides you with the ability to discover and form new relationships. In other words, from marketing and sales to recruitment and comms, Turtl can nurture deeper relationships through personalized content across the entire enterprise.

This announcement marks a shift in what Turtl can help its customers achieve. Turtl was founded to rethink digital content, removing the technical design and coding barriers that kept it static. It began as a way for marketers to create better content which delivered scientifically proven increases in reader engagement of 73%.

The content toolkit

Now, with enterprise content automation, every team has access to the content toolkit they need to build deeper relationships. Turtl is designed to help organizations with a number of aspects. For instance, Turtl gives every team the toolkit to personalize content in seconds. Secondly, with Turtl, you can give every buyer and customer engaging content, personalized for them. In addition to this, Turtl can help teams to understand how content is performing on every level, across every team. Most importantly, one of Turtl’s most important functions is using behavioral and intent insight to help businesses make data-driven decisions.

Turtl’s CEO, Nick Mason, said, “If we can’t provide personally relevant, impactful, memorable content to our contacts, then that’s all they’ll ever be: contacts. No business wants contacts. Above all, businesses want relationships. A contact is a name and email in a system. A relationship is a nurtured individual that grows into something with far more meaning. It’s these real, deep relationships that spark the opportunities that every business needs to grow and thrive.”

“We’ve been running tests with groups of hundreds of totally non-technical, non-designers. Every month they’ve been delivering many thousands of engaging, beautiful and fully personalized pieces of content.  They are seeing amazing results. It is changing the way they’re building their business relationships.”

For more information, please contact your CSM or Account Manager.

With wide-reaching technological advances and faltering market conditions, we wante...

a cute robot

Everything's better with data. Personalized content thrives from it....

two kids racing in toy cars

The very best emails we’ve seen so far this year, and exactly why they're so good...

man on phone at desk

According to a recent mental health survey, 75% of people have experienced burnout ...

Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rar...

It seems like every creative industry has been flirting with the idea of going modu...

Let’s be honest, physical print brochures either end up in the recycling....

When you make a decision do you lead with your head or your heart? ...

Richard Chataway, Behavioral Scientist and CEO at BVA Nudge Unit UK, and Nick Mason...

It’s not always easy to decode digital marketing trends and see what is working f...

Standing out can be difficult. Personalization cuts through digital noise for great...