Trusted by businesses of all sizes

If you use PDFs instead of Turtl, you’re missing out on 90% of reader engagement.

That’s a big deal for your content performance, for your lead generation, your sales cycle, and ultimately your bottom line.

Built with features benefiting both publishers and readers, Turtl provides an alternative to PDFs that is visually exciting and interactive while maintaining high performance.

The battle of the content formats

Turtl for today

PDF for yesterday

Rich visuals, interactive features. Capture attention fast with Turtl’s wide range of widgets.

Static, analog format. What’s a widget?

Engage, excite and drive experience. Turtl’s psychology-first format is scientifically proven to capture more attention – and improve information recall.

PDFs don’t engage. Designed to be printed, PDFs encourage endless scrolling and present long-form content in static streams of text.

Wave goodbye to ‘pinch to zoom.’ Built for the web and optimized for mobile, desktop and tablet – Turtl Docs are fully web responsive.

Embrace a higher bounce rate. 60% of all website traffic comes from mobile devices. PDFs aren’t natively responsive and underwhelm mobile readers.

Real-time edits and updates. Never worry about outdated collateral again. Turtl lets you control every Doc, no matter when you hit publish.

Impossible to update or recall PDFs after they’re sent. Your business moves fast, and your marketing collateral needs to keep up – with accuracy.

Easy to share and distribute. Autogenerated links, website embed code, and our popular Flippy GIF support distribution and shares across all digital channels.

Forget to attach a file? Embedding a PDF on your website, attaching it to emails, or sharing it on socials is a tiresome task that outdates your brand – and delivers lackluster results.

Data to act on. Drill into detailed reader engagement metrics with Turtl Analytics.

PDFs leave you guessing. It’s hard to be data-driven when your most informative metric is ‘number of downloads’.

Game-changing personalization. Build genuine connections and speak to each member of your audience on an individual level, using data to guide which content to send and to who. Scale your document personalization and warm more prospects, faster.

Manual personalization. Broadcasting a generic PDF to large audiences is not how we do personalization today. PDFs are unfit for the job.


Turtl vs the PDF

  • Captures 10x more desktop reader attention
  • Captures 7x more mobile reader attention
  • Improves brand perception by 5x

Appeal to readers with an engaging, visually focused layout. Eye tracking analysis proves the difference between PDFs and Turtl.


The benefits of personalization

Short of manually creating individual PDFs for every member of your audience, there is no way of personalizing PDFs at scale.

Your PDFs are missing out.

This is what Turtl’s Personalization Engine can do:


increased engagement


increased interactions


decreased bounce rate

Stuck with a backlog of PDFs
that don't perform?

Convert one of your existing PDFs into a Turtl Doc for free now.

What businesses who switched to Turtl say

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell

Graphic Designer, ManpowerGroup

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Hannah Dennett

Communications Manager, Mind

The lack of tracking within a PDF means we have no idea if someone opens it or not, let alone how long they spend reading it.

Catherine Carmen

Institutional Marketing Manager, T. Rowe Price

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case

Chief Marketing Officer, Redstor

More about Turtl


Improve document performance with AI-backed data benchmarks

Turtl is the only content creation platform that benchmarks content. Turtl’s big data tells you how your content is performing across teams, organizations and industries.

Digital format analysis

Turtl Docs vs webpages

Double the time readers spend with your content with the right format.


Making your content count

Our research identifies six best practices that could make all the difference to the success of your content strategy.

Say goodbye to static PDFs,
and hello to interactive Turtl Docs

Convert a PDF now and see for yourself
Upload your PDF