While trying to solve the challenge of content attention, Lumen Research studied how people read content in PDF and Turtl formats. Using eye-tracking technology, they were able to see where participants directed their attention, for how long, and what they thought about their digital experience, including:
Building content to optimize reader engagement represents a powerful lever to improve the performance of your digital content strategy. Our new study found that Turtl Docs are considerably better at keeping your audience’s attention than web pages of similar lengths:
Today’s marketers have more money to spend on content—but only 42% believe their strategy is very successful. Our research identifies six best practices that could make all the difference. From budgets to blog posts, we quizzed marketers on:
A survey of 321 B2B professionals on sales and marketing in 2021
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Estimated reading time
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