While trying to solve the challenge of content attention, Lumen Research studied how people read content in PDF and Turtl formats. Using eye-tracking technology, they were able to see where participants directed their attention, for how long, and what they thought about their digital experience, including:
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30th November 2022
Estimated reading time
7 minutes
It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…
3rd August 2022
Estimated reading time
6 minutes
As digital experiences boom, professionals without design or coding expertise can feel left behind. Your documents need to take readers on a journey of discovery,…
27th July 2022
Estimated reading time
8 minutes
Last week, we sat down with 4 marketing experts to discuss the psychology of personalization and some of the most common barriers to making it…
