Turtl Analysis & Insights

For anyone looking to make a bigger impact
with their digital documents

Digital format analysis:

PDF loses 90% of engagement

While trying to solve the challenge of content attention, Lumen Research studied how people read content in PDF and Turtl formats. Using eye-tracking technology, they were able to see where participants directed their attention, for how long, and what they thought about their digital experience, including:

  • Reader engagement using various devices
  • Brand perception and messaging recall
  • Impact on sales and marketing materials

Read the study

Digital format analysis:

Readers spend 2.2x in Turtl Docs

Building content to optimize reader engagement represents a powerful lever to improve the performance of your digital content strategy. Our new study found that Turtl Docs are considerably better at keeping your audience’s attention than web pages of similar lengths:

  • Content is engaged with for longer
  • Readers dive deeper into messaging

Read the study

2023 Edition:

Making your content count

Today’s marketers have more money to spend on content—but only 42% believe their strategy is very successful. Our research identifies six best practices that could make all the difference. From budgets to blog posts, we quizzed marketers on:

  • Content budgets and barriers
  • Content formats
  • Content design, personalization and psychology
  • Content performance

Read the full report

Reports & studies

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Latest articles

Conversion copywriting 101: Grab your free guide 

26th July 2023

Conversion copywriting 101: Grab your free guide 

Estimated reading time
4 minutes

Conversion copywriting is the commercial golden child of marketing; high-performing, results-driven, and persuasive. In contrast to B2B content marketing (which brings your audience’s awareness to…

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Rev up your sales pipeline: Acceleration tactics

30th June 2023

Rev up your sales pipeline: Acceleration tactics

Estimated reading time
9 minutes

Sometimes, sales pipelines need a bit of plumbing to make things flow better. But… What if you could add in an extra bit of rocket…

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Master your sales game: The power of pipeline management

28th June 2023

Master your sales game: The power of pipeline management

Estimated reading time
11 minutes

“Sales pipeline” is a term that gets thrown around a lot – but for good reason. While this phrase can feel overused, it’s actually a…

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