While trying to solve the challenge of content attention, Lumen Research studied how people read content in PDF and Turtl formats. Using eye-tracking technology, they were able to see where participants directed their attention, for how long, and what they thought about their digital experience, including:
Building content to optimize reader engagement represents a powerful lever to improve the performance of your digital content strategy. Our new study found that Turtl Docs are considerably better at keeping your audience’s attention than web pages of similar lengths:
Today’s marketers have more money to spend on content—but only 42% believe their strategy is very successful. Our research identifies six best practices that could make all the difference. From budgets to blog posts, we quizzed marketers on:
A survey of 321 B2B professionals on sales and marketing in 2021
20210506093617How digital format impacts memory and engagement
2020112517310226th July 2023
Estimated reading time
4 minutes
Conversion copywriting is the commercial golden child of marketing; high-performing, results-driven, and persuasive. In contrast to B2B content marketing (which brings your audience’s awareness to…
30th June 2023
Estimated reading time
9 minutes
Sometimes, sales pipelines need a bit of plumbing to make things flow better. But… What if you could add in an extra bit of rocket…
28th June 2023
Estimated reading time
11 minutes
“Sales pipeline” is a term that gets thrown around a lot – but for good reason. While this phrase can feel overused, it’s actually a…