Turtl Analysis & Insights

For anyone looking to make a bigger impact
with their digital documents

Digital format analysis:

PDF loses 90% of engagement

While trying to solve the challenge of content attention, Lumen Research studied how people read content in PDF and Turtl formats. Using eye-tracking technology, they were able to see where participants directed their attention, for how long, and what they thought about their digital experience, including:

  • Reader engagement using various devices
  • Brand perception and messaging recall
  • Impact on sales and marketing materials

Reports & studies

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Latest articles

Gated content: The what, when, how, and why

30th November 2022

Gated content: The what, when, how, and why

Estimated reading time
7 minutes

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…

Read on

Content format matters: Turtl vs web pages, print, and PDF

3rd August 2022

Content format matters: Turtl vs web pages, print, and PDF

Estimated reading time
6 minutes

As digital experiences boom, professionals without design or coding expertise can feel left behind. Your documents need to take readers on a journey of discovery,…

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Expert tips for overcoming barriers to content personalization

27th July 2022

Expert tips for overcoming barriers to content personalization

Estimated reading time
8 minutes

Last week, we sat down with 4 marketing experts to discuss the psychology of personalization and some of the most common barriers to making it…

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