Key marketing channels to generate and capture demand

The complexity of today’s business-to-business (B2B) buying journey demands a holistic approach, orchestrating multiple channels so your whole omnichannel environment works together to generate demand and create leads.

In this guide, we’ll explore six key channels: organic search and SEO, paid social, email, webinars, paid search and PPC, and website. For each section, we’ll highlight the role of each in building pipeline, the content that works best, and some advice for making the most of that channel’s demand-building potential.

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