A GUIDE FOR YOU

Key marketing channels to generate and capture demand

The complexity of today’s business-to-business (B2B) buying journey demands a holistic approach, orchestrating multiple channels so your whole omnichannel environment works together to generate demand and create leads.

In this guide, we’ll explore six key channels: organic search and SEO, paid social, email, webinars, paid search and PPC, and website. For each section, we’ll highlight the role of each in building pipeline, the content that works best, and some advice for making the most of that channel’s demand-building potential.

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Goals

Engage and convert leads into qualified pipeline

People spend double the time in Turtl Docs vs webpages, and 10x as long compared to PDFs. More engagement means more leads – it’s that simple.

Guide

A guide for marketers on modern demand generation

How your company's marketing can drive high-performance campaigns to guarantee high-quality leads.

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Connect digital content built in Turtl with your tech stack to harmonize workflows and centralize valuable insights across sources.