A GUIDE FOR YOU

Decision-making in B2B marketing

As audiences are bombarded with more and more content, catching their attention is only half the battle. The rest is about judging intent correctly, charting real engagement, and delivering genuine qualified leads for the sales team.

This guide explores how you can use the principles of psychology and a modern approach to creating content to drive decision-making in your favor.

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More about Turtl

Goals

Engage and convert leads into qualified pipeline

People spend double the time in Turtl Docs vs webpages, and 10x as long compared to PDFs. More engagement means more leads – it’s that simple.

Guide

A guide for marketers on modern demand generation

How your company's marketing can drive high-performance campaigns to guarantee high-quality leads.

Research

Lumen Research: Turtl analysis & insights

Using eye-tracking technology, Lumen Research studied the influence of different digital formats on reader engagement.