What is Turtl?

TURTL PLATFORM

Create Design standout, interactive content

Personalize Improve reader engagement by up to 84%

Publish Simplified multi-channel distribution

Analyze Uncover granular content and reader insights

Integrate Connect Turtl with your favorite tools

Optimize Boost content with AI-backed data benchmarks

TURTL DOC

Turtl format The only psychology-led digital reading format to 10x engagement

Content types Ideal to use across your business

Brochures

Magazines

Whitepapers

Sales proposals

Reports

Ebooks

See all

Interactive alternative to PDF PDFs weren’t designed for the digital world - Turtl Docs are

Benchmarks for your online content Uncover how different types of content perform in your industry and see how your online documents stack up.

Turtl Solutions

ROLES

Who is Turtl for? Anyone can create impactful content designed to grow business

Marketing leaders

Digital marketers

Content strategists

Designers

Marketing agencies

GOALS

What is Turtl for? Convert more readers into leads, sales and loyal customers

Content production

Lead generation

Demand generation

Sales enablement

Account-based marketing

CUSTOMERS

Case studies Find out how leading brands have seen value with Turtl

Customer examples Explore our Turtl community showcase

Unit4 case study When Unit4 started creating personalized customer welcome kits, reader engagement increased by 8x.

Frost & Sullivan case study The teams at Frost & Sullivan demanded more from their content, and have seen a 60% increase in lead generation.

Plans

Resources

LEARN

About us The platform transforming digital documents for business

Content hub Resources to help you grow business from content: blogs, webinars, guides and more

Blogs

Webinars

Topics and guides

Research

GET INSPIRED

Templates Explore templates to kickstart and optimize your content

Community showcase A collection of the very best interactive content examples

CUSTOMER COMMUNITY

Services Unlock your content potential with
tailored services

Onboarding From kick-off to ongoing support, we'll help you achiever your goals

Help center Articles, advice and answers from our team of experts

Turtl news Dive in for short reads, articles, and product updates

Future trends in content marketing Want to know what marketers should focus on in 2024? Hear from the experts!

Improve demand generation with data Find out how to use engagement data to uncover audience behavior and build strong demand.

Resources/Analysis, research and insights

Analysis, research and insights

Showing results for: Metrics and performance

04 Mar 2024

Optimizing the MQL

04 Mar 202414465

Metrics and performance

In this guide, we cover everything from lead scoring and nurture programs to captur...

13 Oct 2023

Performance benchmarks for online documents

13 Oct 202310112

Metrics and performance

We analyzed more than 28,000 documents of varying lengths – from newsletters to w...

21 Jun 2023

The practical guide to long-form lead generation

21 Jun 202312013

Metrics and performance

Create engaging long-form content for lead generation that gives you the insights y...

21 Jul 2022

How to ace your content budget

21 Jul 202211973

Metrics and performance

Companies are looking at marketing to build a digital machine for growth. We gather...

18 Jul 2022

Turtl for professional services

18 Jul 202212016

Metrics and performance

Elevate your company's marketing content and achieve greater results with actionabl...

08 Jun 2022

Turtl for financial services

08 Jun 202212015

Metrics and performance

Prove the value of communications and marketing content by utilizing Turtl's techno...

21 Feb 2022

Turtl for talent acquisition

21 Feb 202212018

Metrics and performance

Using Turtl enables a company to bring its employer brand, including the all-import...

10 Oct 2020

A guide to Turtl’s Analytics

10 Oct 20205848

Metrics and performance

Finding, integrating, and downloading your data and answering key questions with Tu...

22 Jan 2020

How your business can find opportunities in content insights

22 Jan 20205932

Metrics and performance

How marketers can use content to generate better buyer insights and own the custome...

20 Jan 2020

How to measure content performance

20 Jan 20205939

Metrics and performance

Discover how to effectively measure the performance of your content. ...

07 Apr 2019

Turtl for internal communications

07 Apr 201912014

Metrics and performance

Learn how to make the most of Turtl for your internal comms with testimonials, exam...

Latest from the blog

blog image showing a girl pointing at herself

A complete guide to B2B personalization (+ examples)

Blogs

Get our complete guide to B2B personalization and give target companies a tailored ...

lead gen professional services featured image

How to ace lead generation for professional services

Blogs Lead generation

Professional services, listen up. Learn the best ways to generate leads and how to ...

The Future of SaaS Sales: The Inside Take

Blogs Sales enablement

Strategic Account Executive and SaaS sales whizz David Burcombe explains why market...

Content data: The secret weapon of RevOps

Blogs Strategy and ROI

Why does RevOps needs data from content?...

person holding a target in front of their face

What are targeted leads and how do I generate them?

Blogs Lead generation

Ready, aim, fire! We’re talking all things targeted leads. Includes 5 steps to ge...

image of a target with darts in the bullseye

Lead generation examples that beat expectations

Blogs Lead generation

Lead generation examples that dramatically increased conversion rates....

So long, third-party tracking. Hello, first-party data.

Blogs Metrics and performance

Why first-party data is everything now...

Lead prospecting: a complete guide

Blogs Lead generation

What is lead prospecting, why does it matter, and how do you do it? This guide will...

money in pots with growth shoots coming out of them

This is the secret sauce for content marketing in financial services

Blogs Content marketing

Craft stellar content marketing for financial services with our guide. Discover whi...

How to generate quality leads using data

Blogs Lead generation

Use engagement data and generate quality leads from the outset....

How content marketers use data to tell better stories

Blogs Content marketing

Does data help marketers spin more effective yarns?...

How to use content marketing to close deals

Blogs

Content marketing serves many purposes but there’s one particularly crucial for b...

More about Turtl

Turtl format

10x reader engagement with Turtl’s psychology-led format

The Turtl format uses psychological patterns and principles that align with how we read and retain information. With personalization options, stunning visual layouts, and interactive features, your audience enjoys an optimal content experience when engaging with Turtl Docs.

About the format

Resources

Complete guide to B2B content marketing

With advice from industry leaders and helpful templates, use our guide to become a content marketing pro. Learn how to create an effective content strategy that helps achieve your business goals.

B2B content marketing guide

Inspiration

What can you create?

Discover our collection of interactive content from leading businesses who publish with Turtl.

Community showcase

Resources

The secrets to better lead scoring models

Every business’s lead scoring system needs to be different depending on the industry, scale, and even nature of your service/product.

Lead scoring models