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Ready, aim, fire! We’re talking all things targeted leads. Includes 5 steps to ge...

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Lead generation examples that dramatically increased conversion rates....

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What is lead prospecting, why does it matter, and how do you do it? This guide will...

money in pots with growth shoots coming out of them

Craft stellar content marketing for financial services with our guide. Discover whi...

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Use engagement data and generate quality leads from the outset....

a vintage typewriter

Does data help marketers spin more effective yarns?...

sales people shaking hands

Content marketing serves many purposes but there’s one particularly crucial for b...

a handshake

Thinking of target specific high-value accounts instead of individual leads? Read t...

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Get the scoop on the hottest data-driven marketing trends of 2024. Can you guess wh...

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Lead generation is the heartbeat that pumps leads through the sales funnel - keepin...

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Collecting first-party data gives you more control over lead quality. See why....

child shrugging

Leads and prospects need two different types of communication....

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Whitepaper PDFs are on their way out. Find out why digital whitepapers are the futu...

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Is outbound lead generation old news? Short answer: no....

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Intent data providers are the windows to leads' souls. Find out how 1st, 2nd, and 3...

fortune teller

We’ve sifted through popular predictions and put together the content marketing t...

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Lead generation: what is it, why is it important, and how do you do it? Find answer...

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Good lead magnet promotion rockets reads & leads. Find best-practice advice for how...

realtor standing in front of a row of houses

Generate more real estate leads, sell more homes and list more properties....

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See how data powers personalization and engagement between channels....

What's data-led marketing?

Using data is the difference between B2B marketing that hits or misses. ...

paparazzi

Demand generation creates company hype so leads come filing in – without any chas...

a space rocket taking off

This team will help your brand build demand, measure it, and continuously improve....

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Use data for consistent messaging, visuals and experiences across all channels....

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Everything's better with data. Personalized content thrives from it....

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Lead generation pricing demystified. We cover everything....

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Discover 8 lead-gen SaaS tactics and get tips from our in-house experts. ...

demand generation is best led by data

Demand gen content is best led by data. Here's why. ...

business person fanning himself with spreadsheet

Hot leads are prospects that are ready to buy - but what makes a lead hot? How do y...

Hands typing at a Macbook

Lead gen forms do a whole lot better with data. Let's see how to improve your form ...

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We look at some of the best lead-generation software and tools to use in 2024. ...

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Great demand generation campaigns get all the right attention. Includes 11 metrics ...

An ABM funnel casts a narrow net and deeper dive. See how to focus on specific acco...

two kids measuring against each other

Knowing how your content performs is the key to understanding whether your marketin...

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To create an account-based marketing (ABM) campaign that’ll outsmart your competi...

Woman reading from an iPad

Making content is hard. How do you engage an audience? Our study gives a solid foun...

man with a magnifying glass and data on clipboards.

Does content marketing sometimes feel like a wild goose chase? Without data, it’s...

Blog featured image that shows someone wokring on a laptop that has an analytics dashboard on the screen and also a tape measure

Benchmarking is essential to understanding what good content performance looks like...

Blog featured image that shows someone wokring on a laptop that has an analytics dashboard on the screen and also a tape measure

Hungry to know which lead gen metrics to measure? We’ve pulled together the top 9...

three kitchen funnels

Your demand generation funnel needs content that attracts and engages - and also de...

the hands of creation

The ultimate ‘how to’ for your digital content creation....

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Demand generation vs inbound marketing – what's the difference?...

lots of hand reaching for a trophy

Want to know how account-based marketers get it all done? See which software you sh...

woman shrugging

Marketing can sometimes feel a bit like blowing on a dandelion. Seeds scatter every...

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Turn on an ABM machine and personalize content for hundreds, if not thousands of ac...

measuring tapes

Measure for perfect ABM growth...

man playing air guitar

Rock your account-based marketing just like this......

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The very best emails we’ve seen so far this year, and exactly why they're so good...

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Here's how and why you should do product-led growth....

Feature image for Turtl pillar post called Ultimate guide to ABM + scale tactics

Scale your ABM strategy with tactics that provide richer content experiences....

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ICP and ABM. See how they complement each other perfectly....

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Having good processes in place for handling leads is the only way to manage them....

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AI tools and examples that work best for B2B content marketers. Everything's right ...

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Learn more about your audience with behavioral insights...

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Content marketing is far from the experimental branch of marketing it once was. ...

Feature image for Turtl pillar post called the generation game: how to win at inbound lead generation

Get better pipeline performance with a great inbound lead generation strategy....

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Reaching an audience through inbound content marketing is about targeted content ra...

cheesy car salesman

Today’s B2B buyers don’t make decisions by simply looking at prices and reviews...

three kitchen funnels

A lead magnet funnel begins with your content....

a happy man with a typewriter

Conversion copywriting is the commercial golden child of marketing; high-performing...

brand collateral

We hear terms thrown around all time as part of the marketing jargon. Sometimes it ...

woman with ipad

As digital technology continues to take over the world, content isn’t just king. ...

a gorilla looking at a brain

Thought leadership has been a corporate buzzword since the mid-90s. But, unlike inf...

woman laughing with a phone

Lead nurturing builds a relationship with the leads you’ve captured in a lead gen...

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It’s time to strap in for some speedy tactics to shorten your sales cycle. Seat b...

a salesman surrounded by dollars

A study by Vantage Point Performance and the Sales Management Association shows com...

vintage lady at a desk

Understanding content types and how to maximise their profitability is a lead gen g...

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Turtl’s inaugural report about our favorite subject – content marketing – is ...

Feature image for Turtl pillar post called the great whitepaper the role it plays in content marketing

From lead generation to establishing brand authority, learn how white papers play a...

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Everyone uses a different lead scoring model. We show you how we adapt ours to impr...

Feature image for Turtl pillar post called Why interactive is the future - Creating a digital magazine

Looking into new content formats? Find out more about creating digital magazines...

Feature image for Turtl pillar post called Creating digital brochures All you need to know

Your prospects don’t have the time to sift through hefty PDFs. Showcase your cont...

Feature image for Turtl pillar post called lead magnets: how to make lead magnets that work smarter

Ramp up your lead generation. Create lead magnets that perform for your pipeline. ...

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content,...

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Interactive content is the marketing trend that cuts through the “noise” and ge...

Feature image for Turtl pillar post called Complete guide to b2b content marketing

Form a solid B2B content marketing strategy from the ground up. ...

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Use these free and freemium SEO tools. You don’t need to pay to get started with ...

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Make sure your content is discovered and gain a fundamental understanding of SEO. C...

Feature image for Turtl pillar post called Sales collateral: All you need to know

What kinds do you need to progress your sales process? Find out more about common t...

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In comparison to creating your website and your online content, inspiring brand loy...

Feature image for Turtl pillar post called Marketing collateral: Which types are right for you?

From brand awareness to lead generation, here’s a look at some common high-level ...

Writing entertaining and insightful content is not enough in 2023. The demands for ...

man on phone at desk

According to a recent mental health survey, 75% of people have experienced burnout ...

Content is a powerful tool. It attracts leads, closes deals, and onboards customers...

Simon Lord is VP of marketing at Turtl. Here, Simon gives us best practice advice f...

a gorilla looking at a brain!

Our guide shows you how to create high-value thought leadership for your brand....

B2B marketing often feels like an industry in which emotional value is secondary to...

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There’s never a bad time to refresh your marketing strategy, but coming up with n...

goldfish

With many conflicting reports about people’s attention spans being equivalent to ...

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Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rar...

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Key metrics to help you achieving your goals....

woman in a meeting

We know about SDRs, but what about MDRs?...

Digital newsletters can act as a key line of communication for almost every busines...

It seems like every creative industry has been flirting with the idea of going modu...

woman meditating cross-legged

A few months ago, we released our guide to simplifying complexity in Marketing Oper...

punctuation marks

There are so many symbols that could be jazzing up your copy. Let's take a look at ...

lia young

Hi there! I’m Lia, and I’m the Sales Enablement Associate here at Turtl. I reme...

Let’s be honest, physical print brochures either end up in the recycling....

man hidden behind a stack of files

Ask yourself: Did your writer have enough information to begin with?...

Did you know that smooth demand-driven marketing is already among us?...

toolbox

How do you know which tools will be the most beneficial without breaking the budget...

When you make a decision do you lead with your head or your heart? ...

people gathered around a desk

Are you making common mistakes that can ruin your pitch deck?...

In the world of marketing strategies, does the much-loved underdog story work?...

Behavioral economics helps to explain “irrational” consumer behavior - like spe...

Your documents need to take readers on a journey of discovery, while collecting ins...

Last week, we sat down with 4 marketing experts to discuss the psychology of person...

man paying attention

We thought now would be a good time to share our top scientific insights for engagi...

When discussing effective cost-cutting for marketers, we must start with the obviou...

Nudge psychology, or nudge theory as it is sometimes known, burst onto the marketin...

Today we’re taking a closer look at why brands tend to overcomplicate their messa...

a child with a megaphone

Back in early 2021, we looked at the myth of the eight-second human attention span ...

two men wrestling

Nick Mason, CEO of Turtl, Steve Robinson, founder and CEO of Sales Engine, and Simo...

In the wild, turtles are solitary animals that barely ever interact with each other...

Storytelling expert Anthony ‘Tas’ Tasgal shares the history and science of narr...

It’s not always easy to decode digital marketing trends and see what is working f...

Standing out can be difficult. Personalization cuts through digital noise for great...

It’s World Turtle Day, and we’ve been busy here at Turtl. Besides the 22 hawksb...

May 19th is Global Accessibility Awareness Day, and to mark the day we’re asking ...

signpost pointing to 'fast' and 'slow'

We’re asking why slowing down and doing less can help you do better work, faster....

Design thinking is something anyone can learn to develop. Every problem has a creat...

Some companies have opened the doors of design to everyone brave enough to have a g...

A blog is a core component of any business marketing strategy. Often created to pro...

woman working at desk with a dog

Which marketing trends and changes from the pandemic are here to stay? ...

If you have ever read a motivational quote, you’ll know that building authenticit...

To engage a real human and make content personal to them, even with demographic dat...

Leading minds in ABM discussed all things strategy and technology in Turtl’s webi...

a couple at the cinema

Movies are visual stories and at Turtl, that make messages more easily understood....

children playing virtual games

Find out why we shouldn't let gamers have all the fun....

one hand holding a smartphone the other about to tap a finger on it

One of the best ways to engage with an audience is by creating interactive content...

In a world flooded with instantly forgettable content, account-based marketing (ABM...

kitchen scales with figs

Struggling to scale your account-based marketing? You’re not alone....

woman reading

The human mind works in mysterious and fascinating ways. While it is a common misco...

a couple at the cinema

Can we extract valuable marketing lessons from some of the most popular romance mov...

man in suit and hard hat looking at spirit level

It’s all too easy for content marketers’ obsession with metrics to take over th...

an astronaut

White space does not need to be white. It just needs to be free of focal points lik...

3 businesspeople looking at an ipad

Almost two thirds of marketers believe content marketing is the primary tactic to e...

For most content marketers, absolute control over content creation feels like it’...

Marketing lessons and holiday movies… we never thought we’d be saying those two...

When your sales team is constantly making requests for new content, it’s easy to ...

It’s pretty much impossible to get everyone to agree on whether emotions matter i...

With the aftermath of 2020, a tremendous 90% of event marketers plan to invest in v...

As a B2B marketer in the digital age, it’s easy to feel overwhelmed. You worry th...

How can you get inside the minds of your audience? Learn marketing psychology tips ...

a space rocket taking off

Find out how sales enablement teams can create better content....

Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper...

Personalization has come a long way. Remember when embedding names in email subject...

In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michel...

woman looking at phone in shock

There’s always an element of uncertainty when writing about business trends and p...

salesman with outreached hand

Did you know that only 3 percent of people trust sales reps? The only professions c...

two people scaling a wall

After research by Radix Communications found that 68 percent of B2B marketers are n...

government symbols made of wood

In businesses that create a lot of content, the quality of your operations directly...

There’s always an element of uncertainty when writing about business trends and p...

In 2020, we all had to make some difficult decisions. Questions like ‘how can my ...

Large team of very happy colleagues

Personalization done well is a solid asset to ABM teams....

If you’re like most businesses out there, your sales enablement material aims to ...

man on the phone

Mark Kilens, VP of Content and Community at Drift, and Nick Mason, CEO and Founder ...

man in a shirt and tie laughing

Are you tired of risk-averse stakeholders shutting down your creative ideas because...

tower bridge

In our third edition of The Movers & Shakers of Marketing, we catch up with Trevor ...

From legal restrictions on face-to-face interactions to the shift in mentality arou...

In our second edition of The Movers & Shakers of Marketing, we catch up with Marije...

For our first edition of The Movers & Shakers of Marketing, we caught up with Chas ...

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Half of enterprises translate content into ten or more languages and dialects. Loca...

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Challenging traditional thinking about how buyers make decisions, and what marketer...

Small business owners are the lifeline of the hat industry – they wear so many ev...

penguins in a line

Winning new business is a complicated task. There are at least six questions your p...

formula 1 racecar

Sarah L. Parker, a startup and business growth specialist, shares key lessons from ...

Turtl recently commissioned Lumen Research to conduct an experiment on the effectiv...

buyer asking salesperson about a tool

Sales enablement teams have the dual responsibility of making sure that salespeopl...

Every successful business is about building relationships. Before the digitization ...

two business people public speaking

The communication divide between marketing and sales is no secret. We all know it...

Business woman smiling

This article first appeared in ‘Getting to grips with customer obsession’, wher...

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s ef...

woman lighting candle

The sales cycle has seven stages: prospecting, making contact, qualifying your pros...

persuasive copywriting Turtl Doc

From the latest behavioral studies to classic psychological theories, learn how to ...

Designing accessible technology, including websites, to be inclusive to all makes s...

Progressive marketers must recognize effective target marketing hinges on a deeper ...

kid playing with slime

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “slud...

two women pointing to themselves

Ah, personalization. Has a drum ever been beaten so often? Everyone knows content p...

Account-based marketing (ABM) is quickly becoming the go-to tactic for B2B marketer...

Here’s a quick and dirty roundup of the best webinars for marketers we have seen ...

someone writing in a notebook next to a laptop

Performance-driven marketing involves a more careful allocation of budget, even whe...

Being able to quickly scale up your content is a huge advantage in the current clim...

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares hi...

At the end of 2019, budgets were committed and strategies signed off. It was busine...

Is your sales team sitting at home waiting for the world to go back to normal? Not ...

As a result of the pandemic, many marketing teams have seen their budgets slashed t...

You can plan ahead and pinpoint every part of your marketing strategy. However, the...

An elephant never forgets. Neither do our brains after we’ve read really good, co...

Since the start of 2020, countless businesses have been affected by the domino-like...

Let’s be honest, we all know the struggle of proving content ROI. We plan, resear...

Nothing drives profitability like great customer experience” – Dan Hesse, forme...

man in suit holding up 3 fingers

Last year at Turtl, we conducted some research with Forrester to find out what sale...

When it comes to podcasts, as content consumers we are spoiled for choice. As of Ja...

sports fans cheering

YouTube strikes again. Global brands including Samsung and L’Oréal have been unk...

signpost pointing to 'fast' and 'slow'

Imagine that you’ve just published a thought leadership piece. You look at your c...

dog with newspaper in its mouth

Inspired by the launch of Noggin Notes and The Upsurge (subscribe at the bottom of ...

If you’re on the lookout for the most important business trends of recent years, ...

Thought leaders, research firms, and industry blogs are all fans of making annual p...

At the start of every new year, I always make the same resolution. I always plan to...

two business people standing back to back looking angry

Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relati...

It’s the most pun-derful time of the year. And probably one of the only times yul...

Another new year. Another chance to start afresh. Turn over a new leaf. Buy a new c...

sad pug

It’s not often that a brand gets an apology right. Remember when Pepsi apologized...

David Petherick is known as Doctor LinkedIn. He has helped individuals and organiza...

apple

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid...

As far as competitors go, they don’t get much tougher than McDonald’s. Last yea...

In 2019, content marketing for banks took a tentative step forward. This wasn’t t...

As content marketers, we’re always racing to produce high volumes of original and...

woman with three heads showing different emotions

Our brains make quick assumptions. Let's look at that....

man and gorilla scratching heads

When it comes to marketing, the better you understand the psychology of your audien...

You probably already know how much we like psychology at Turtl. Let's introduce you...

a cute robot

How can marketers demonstrate the financial impact of their function?...

Technology is accelerating rapidly in both efficiency and frequency but can legal k...

From setting objectives and identifying key metrics to scoring content, prepare to ...

woman holding an ipad with youtube on it

Believe it or not, YouTube is the second-most-used search engine in the world, afte...

Millennials currently spend an eye-watering $600 billion every year in the US, and ...

man holding a laptop shrugging in confusion

Things change. In 2019, marketing entered the future. Marketers are now using VR an...

With virtual technology making Black Mirror look more like a documentary every day,...

a city with skyscrapers

These five marketing influencers are hot in the world of finance....

We all know that Twitter is the go-to place for venting. Here’s one example that ...

people waiting in line for interview

According to a study by the Korn Ferry Institute, there will be a global candidate ...

Checking out the competition is something every business should be doing. If you’...

As technology becomes increasingly interconnected and accessible, integrated market...

One of my biggest guilty pleasures is commercials. I’m the kind of person who arr...

Who isn’t a fan of a good freebie? When you’re working on a tight budget, an aw...

orange and orange segments

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole m...

With the volume of online content growing at an exponential rate, it’s becoming m...

At Turtl, we’re big fans of guerrilla tactics, so when we spotted this great exam...

What do bootcut jeans, dial-up internet, and bowl cuts have in common with email bl...

Marketers and data have a complicated relationship. There are ups. There are downs....

two punk women

Ever wonder why some companies get shares, love and attention than your company?...

a bored looking couple

Suffering from a social media dry spell? Low followers? Poor engagement? ...

a broken doll

How creepy is marketing right now?...

people strategising

Marketing without a content strategy is like playing darts blindfolded after riding...

You might already know the name Rory Sutherland, but for those who don’t, he’s ...

woman with three heads showing different emotions

In the words of Destiny’s Child: It’s just emotion that’s taken me over…Whe...

Reading is not a natural process but an art we have taught ourselves. It has become...

Without the detailed view that you get from a content inventory and audit, you can...

Content creators must understand online reading behaviors to better cater to them. ...

dos and donts of content production

“Be authentic as a publisher and create content that helps you connect to everyon...

According to one estimation circling the internet, we humans make about 35,000 deci...

one hand holding a smartphone the other about to tap a finger on it

A much-cited study published by the CMI in 2016 stated that 81% of content marketer...

Automation and data powers increasingly sophisticated personalization in both B2C a...

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $5...

Cover of The Storm Drain showing water

Ensuring your content captures the attention of the right people and stands out in ...

Gary Vaynerchuk said: 'If you’re not putting out relevant content, in relevant pl...

If you work in marketing and handle customer or prospect data, you’re bound to be...

clipboard with tickbox on paper

Discover below how to simply and effectively design a successful content marketing ...

More about Turtl

Turtl format

10x reader engagement with Turtl’s psychology-led format

The Turtl format uses psychological patterns and principles that align with how we read and retain information. With personalization options, stunning visual layouts, and interactive features, your audience enjoys an optimal content experience when engaging with Turtl Docs.

Resources

Complete guide to B2B content marketing

With advice from industry leaders and helpful templates, use our guide to become a content marketing pro. Learn how to create an effective content strategy that helps achieve your business goals.

Inspiration

What can you create?

Discover our collection of interactive content from leading businesses who publish with Turtl.

Resources

The secrets to better lead scoring models

Every business’s lead scoring system needs to be different depending on the industry, scale, and even nature of your service/product.