What is Turtl?

TURTL PLATFORM

Create Design standout, interactive content

Personalize Improve reader engagement by up to 84%

Publish Simplified multi-channel distribution

Analyze Uncover granular content and reader insights

Integrate Connect Turtl with your favorite tools

Optimize Boost content with AI-backed data benchmarks

TURTL DOC

Turtl format The only psychology-led digital reading format to 10x engagement

Content types Ideal to use across your business

Brochures

Magazines

Whitepapers

Sales proposals

Reports

Ebooks

See all

Interactive alternative to PDF PDFs weren’t designed for the digital world - Turtl Docs are

Benchmarks for your online content Uncover how different types of content perform in your industry and see how your online documents stack up.

Turtl Solutions

ROLES

Who is Turtl for? Anyone can create impactful content designed to grow business

Marketing leaders

Digital marketers

Content strategists

Designers

Marketing agencies

GOALS

What is Turtl for? Convert more readers into leads, sales and loyal customers

Content production

Lead generation

Demand generation

Sales enablement

Account-based marketing

CUSTOMERS

Case studies Find out how leading brands have seen value with Turtl

Customer examples Explore our Turtl community showcase

Unit4 case study When Unit4 started creating personalized customer welcome kits, reader engagement increased by 8x.

Frost & Sullivan case study The teams at Frost & Sullivan demanded more from their content, and have seen a 60% increase in lead generation.

Plans

Resources

LEARN

About us The platform transforming digital documents for business

Content hub Resources to help you grow business from content: blogs, webinars, guides and more

Blogs

Webinars

Topics and guides

Research

GET INSPIRED

Templates Explore templates to kickstart and optimize your content

Community showcase A collection of the very best interactive content examples

CUSTOMER COMMUNITY

Services Unlock your content potential with
tailored services

Onboarding From kick-off to ongoing support, we'll help you achiever your goals

Help center Articles, advice and answers from our team of experts

Turtl news Dive in for short reads, articles, and product updates

Future trends in content marketing Want to know what marketers should focus on in 2024? Hear from the experts!

Improve demand generation with data Find out how to use engagement data to uncover audience behavior and build strong demand.

Resources/Analysis, research and insights

Analysis, research and insights

Showing results for: Marketing psychology

03 Nov 2023

Decision-making and behavioral psychology in B2B marketing

03 Nov 202312024

Marketing psychology

Drive decision-making in B2B marketing with behavioral psychology to achieve better...

19 May 2023

Making your content count

19 May 20235072

Marketing psychology

Today’s marketers have more money to spend on content—but only 42% believe thei...

03 Apr 2023

Unraveling the power of storytelling

03 Apr 20235973

Marketing psychology

Unravel the power of stories, and why it is the one science every brand should stud...

18 May 2022

Turtl Labs: The data behind personalization

18 May 20225908

Marketing psychology

We all know content backed by research, science, and psychology performs best... so...

Cover of our guide with a woman reading a guide on an iPad

01 Mar 2022

Demystifying the psychology of attention

01 Mar 20225870

Marketing psychology

Your complete guide to winning more of your audience's precious time. ...

07 Nov 2021

The power of personalization

07 Nov 202112012

Marketing psychology

Learn about the business and customer experience value of personalization, and why ...

25 Nov 2020

Lumen Research: PDF vs. Turtl

25 Nov 20205898

Marketing psychology

A scientific study of the impact of format on reader engagement finds Turtl Docs ou...

10 Dec 2019

Persuasive patterns: Designing for the brain

10 Dec 201911980

Marketing psychology

Our brains are influenced by a huge number of forces that we are barely conscious o...

13 Nov 2019

Content psychology 101

13 Nov 20197834

Marketing psychology

Discover what goes on in your readers' brains and how to make sure your content mar...

09 Jan 2019

White space in content design

09 Jan 201912019

Marketing psychology

Looking into an underrated design approach to content layouts. ...

Latest from the blog

blog image showing a girl pointing at herself

A complete guide to B2B personalization (+ examples)

Blogs

Get our complete guide to B2B personalization and give target companies a tailored ...

lead gen professional services featured image

How to ace lead generation for professional services

Blogs Lead generation

Professional services, listen up. Learn the best ways to generate leads and how to ...

The Future of SaaS Sales: The Inside Take

Blogs Sales enablement

Strategic Account Executive and SaaS sales whizz David Burcombe explains why market...

Content data: The secret weapon of RevOps

Blogs Strategy and ROI

Why does RevOps needs data from content?...

person holding a target in front of their face

What are targeted leads and how do I generate them?

Blogs Lead generation

Ready, aim, fire! We’re talking all things targeted leads. Includes 5 steps to ge...

image of a target with darts in the bullseye

Lead generation examples that beat expectations

Blogs Lead generation

Lead generation examples that dramatically increased conversion rates....

So long, third-party tracking. Hello, first-party data.

Blogs Metrics and performance

Why first-party data is everything now...

Lead prospecting: a complete guide

Blogs Lead generation

What is lead prospecting, why does it matter, and how do you do it? This guide will...

money in pots with growth shoots coming out of them

This is the secret sauce for content marketing in financial services

Blogs Content marketing

Craft stellar content marketing for financial services with our guide. Discover whi...

How to generate quality leads using data

Blogs Lead generation

Use engagement data and generate quality leads from the outset....

How content marketers use data to tell better stories

Blogs Content marketing

Does data help marketers spin more effective yarns?...

How to use content marketing to close deals

Blogs

Content marketing serves many purposes but there’s one particularly crucial for b...

More about Turtl

Turtl format

10x reader engagement with Turtl’s psychology-led format

The Turtl format uses psychological patterns and principles that align with how we read and retain information. With personalization options, stunning visual layouts, and interactive features, your audience enjoys an optimal content experience when engaging with Turtl Docs.

About the format

Resources

Complete guide to B2B content marketing

With advice from industry leaders and helpful templates, use our guide to become a content marketing pro. Learn how to create an effective content strategy that helps achieve your business goals.

B2B content marketing guide

Inspiration

What can you create?

Discover our collection of interactive content from leading businesses who publish with Turtl.

Community showcase

Resources

The secrets to better lead scoring models

Every business’s lead scoring system needs to be different depending on the industry, scale, and even nature of your service/product.

Lead scoring models