Analysis, research and insights

Showing results for: Marketing psychology

03 Nov 2023

Driving decision-making in B2B marketing

03 Nov 202312024

Drive decision-making in B2B marketing with behavioral psychology to achieve better...

19 May 2023

Making your content count

19 May 20235072

Today’s marketers have more money to spend on content—but only 42% believe thei...

03 Apr 2023

Unraveling the power of storytelling

03 Apr 20235973

Unravel the power of stories, and why it is the one science every brand should stud...

18 May 2022

Turtl Labs: The data behind personalization

18 May 20225908

We all know content backed by research, science, and psychology performs best... so...

Cover of our guide with a woman reading a guide on an iPad

01 Mar 2022

Demystifying the psychology of attention

01 Mar 20225870

Your complete guide to winning more of your audience's precious time. ...

07 Nov 2021

The power of personalization

07 Nov 202112012

Learn about the business and customer experience value of personalization, and why ...

25 Nov 2020

Lumen Research: PDF vs. Turtl

25 Nov 20205898

A scientific study of the impact of format on reader engagement finds Turtl Docs ou...

10 Dec 2019

Persuasive patterns: Designing for the brain

10 Dec 201911980

Our brains are influenced by a huge number of forces that we are barely conscious o...

13 Nov 2019

Content psychology 101

13 Nov 20197834

Discover what goes on in your readers' brains and how to make sure your content mar...

09 Jan 2019

White space in content design

09 Jan 201912019

Looking into an underrated design approach to content layouts. ...

Woman wearing graduation garments with her hand holding the cap

How going digital helps protect educational institutions' futures (+ free guide to ...

black and white picture of a funnel

Every business needs a steady stream of leads – that's where a lead generation fu...

salesman extending hand

How to make and source sales enablement content that does what it says on tin....

Russell Webb

He dared. He totally won. Russell gained record results for bids and tenders....

people looking at screens

Account-based marketing helps fintechs close more best-fit customers. Get the best ...

lots of hands in the air

Be the Christopher Nolan of SaaS demand gen. Why it’s important and how to use da...

Kate Parish blog (featured image)

What secrets do B2C companies possess? Well, it’s not that mysterious: they combi...

woman at desk throwing paper in air

Got a burning ABM issue? Let's fix that....

Girl holding phone and bank card

Find out how to win the fintech content marketing game. Includes best fintech conte...

woman laughing with a phone

Here’s how to crack B2B lead nurturing....

blog image showing a girl pointing at herself

Get our complete guide to B2B personalization and give target companies a tailored ...

More about Turtl

Turtl format

10x reader engagement with Turtl’s psychology-led format

The Turtl format uses psychological patterns and principles that align with how we read and retain information. With personalization options, stunning visual layouts, and interactive features, your audience enjoys an optimal content experience when engaging with Turtl Docs.

Resources

Complete guide to B2B content marketing

With advice from industry leaders and helpful templates, use our guide to become a content marketing pro. Learn how to create an effective content strategy that helps achieve your business goals.

Inspiration

What can you create?

Discover our collection of interactive content from leading businesses who publish with Turtl.

Resources

The secrets to better lead scoring models

Every business’s lead scoring system needs to be different depending on the industry, scale, and even nature of your service/product.