But, there are patterns in brain behavior. That means that we can tap into the instinctive ways we think, and use this knowledge to guide our design. Following these patterns (and this guide) leads to content that is inherently brain-pleasing.

Read the guide

Turtl audience engagement study: Turtl + Nielsen + Lumen Research

Research and insights Blogs

Decision-making and behavioral psychology in B2B marketing

Guides Marketing psychology

How to use digital content to judge buyer intent and influence B2B decisions

Marketing psychology Webinars

Conversion copywriting 101: Grab your free guide

Blogs Content marketing Marketing psychology Strategy and ROI

Making your content count

Reports Research and insights

Unraveling the power of storytelling

Guides Marketing psychology

5 ways to improve thought leadership – with examples

Blogs Content production Marketing psychology Research and insights Strategy and ROI

The future of digital storytelling

Blogs Marketing psychology Research and insights Strategy and ROI

7 best B2B marketing campaign ideas of all time

Content marketing Marketing psychology

5 of the best underrated marketing strategies – Turtl

Blogs Content marketing Content production Marketing psychology Strategy and ROI

Behavioral economics in marketing & how to power your strategy – Turtl

Blogs Content production Marketing psychology Research and insights Strategy and ROI

Content research holds the key to grabbing (and holding) your audiences’ attention

Blogs Content marketing Marketing psychology Research and insights

More about Turtl

Format

10x reader engagement with Turtl’s psychology led format

The Turtl format uses psychological patterns and principles that align with how we read and retain information. With personalization options, stunning visual layouts, and interactive features, your audience enjoys an optimal content experience when engaging with Turtl Docs.

Explore the Turtl format

Optimize

Improve document performance with AI-backed data benchmarks

With over 30 billion data points, Turtl Benchmarks provides unmatched data benchmarks for your industry - and your content.

Explore optimizations

Inspiration

See what you could create

Explore a collection of the very best interactive content examples from diverse businesses who use Turtl.

Explore community showcase

Persuasive patterns: Designing for the brain

Tap into the instinctive ways humans think to create content that is inherently brain-pleasing.

Create brain-pleasing content

Behavioral scientists and cognitive psychologists have been riffing on human decision-making for over fifty years. It turns out that it’s very rarely logic and concrete reasoning which steers our decision-making process.

You might also like

More about Turtl