PDF vs. Turtl: Which format is the most engaging?

Turtl commissioned Lumen Research to conduct a study that used the same piece of content and compared how readers engage with and interpret that content based on a variety of formats: PDF desktop, Turtl Doc desktop, and Turtl Doc mobile.

The researchers found that Turtl’s interactive format has a dramatic impact on capturing reader attention in comparison to the PDF.

More about Turtl


Designed to make every read count

The only digital reading format rooted in psychology, proven to deliver 10x more attention than PDF and over twice as much attention as web pages.


Content creation made quick & easy

Turtl’s easy-to-use editor allows anyone to create interactive documents that are on-brand and proven to boost reader engagement. No design or coding skills needed.


See what you could create

Explore a collection of the very best interactive content examples from diverse businesses who use Turtl.