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Showing results for: Marketing psychology

lots of hands in the air

10 Jun 2024

Demand generation for SaaS firms

10 Jun 202416837

Be the Christopher Nolan of SaaS demand gen. Why it’s important and how to use da...

Woman reading from an iPad

20 Nov 2023

Turtl audience engagement study: Turtl + Nielsen + Lumen Research

20 Nov 202312083

Making content is hard. How do you engage an audience? Our study gives a solid foun...

03 Nov 2023

Driving decision-making in B2B marketing

03 Nov 202312024

Drive decision-making in B2B marketing with behavioral psychology to achieve better...

How to use digital content to judge buyer intent and influence B2B decisions, webinar cover

16 Aug 2023

How to use digital content to judge buyer intent and influence B2B decisions

16 Aug 20233673

We review how we can use content formats and psychology to read our prospect's mind...

a happy man with a typewriter

26 Jul 2023

Conversion copywriting 101: Grab your free guide

26 Jul 20239345

Conversion copywriting is the commercial golden child of marketing; high-performing...

19 May 2023

Making your content count

19 May 20235072

Today’s marketers have more money to spend on content—but only 42% believe thei...

03 Apr 2023

Unraveling the power of storytelling

03 Apr 20235973

Unravel the power of stories, and why it is the one science every brand should stud...

08 Mar 2023

5 ways to improve thought leadership – with examples

08 Mar 20238500

Simon Lord is VP of marketing at Turtl. Here, Simon gives us best practice advice f...

17 Feb 2023

The future of digital storytelling

17 Feb 20238480

B2B marketing often feels like an industry in which emotional value is secondary to...

man on retro phone with 1980s computer

10 Jan 2023

9 best B2B marketing campaign examples of all time

10 Jan 20238436

Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rar...

17 Aug 2022

5 of the best underrated marketing strategies

17 Aug 20228206

In the world of marketing strategies, does the much-loved underdog story work?...

10 Aug 2022

Behavioral economics in marketing & how to power your strategy

10 Aug 20228082

Behavioral economics helps to explain “irrational” consumer behavior - like spe...