Content Psychology & Science

Dive into the science behind better communications,
from marketing to sales to customer experience and more

Content science spotlight:

People like stories, and stories incite change.

Whether a business wants to see improvements in conversion or engagement, a story needs to be at the heart of the message. Turtl’s CEO and Chief Storytelling Officer Nick Mason covers:

  • How our brains respond to stories
  • Why we are all born storytellers
  • What stories shape (and reshape) our world
  • When to use storytelling in your business
  • Where our content science curiosity has led us at Turtl

Upskilling spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

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What is your content personality type?

Personality quiz

What is your content personality type?

Are you an expert or an empath? A visionary? Or maybe even a rebel?

You’re 10 questions away from finding out.

Check out our interactive quiz.

Take the quiz

Webinars and talks

Channel

How to use advanced analytics and drive ROI – like Turtl’s marketing team

How to use advanced analytics and drive ROI – like Turtl’s marketing team

Join Marketing Campaigns Manager Jenny Howe, and Head of Marketing, Karla Rivershaw, who will cover how to use insights to serve readers irresistible content while proving ROI, improving brand experience, and driving business impact.

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The psychology of attention: how to drive more impact from your content

The psychology of attention: how to drive more impact from your content

Content is King: the famous statement made by Bill Gates in 1996 rings truer with every passing day. We all know that modern customers demand the right content at every step of their journey to stay informed, navigate crowded marketplaces and make better decisions. Yet how many of us really understand the science behind what makes “great” content? How many of us are clear on the true value of reader attention and how to get more of it? And how many of us really understand the underlying psychology behind content engagement and influence? Join Nick Mason, CEO and Founder at Turtl, for a fascinating look at the psychology of attention and how to apply these principles to your business content to engage and persuade your audience. By the end of the webinar, you will learn: What the attention economy is and how to compete in it The psychology behind attention that marketers should know The results of A/B tests by attention scientists applied to B2B content How leading businesses achieve 10x more content engagement and 5x better brand perception

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How ABM leaders drive success at scale

How ABM leaders drive success at scale

If you scale it, they will buy it … won't they? When ABM personalization is done well, it delivers great results. But sometimes ABM can be a victim of its own success. The pressure to deliver more and more sales meetings leads businesses to prioritize scaling over relevance – killing the thing that got the results. So how are marketers addressing this challenge and scaling up their ABM success? Join the discussion to hear how ABM leaders at Atos, Jabra, Strategicabm, and Turtl are driving performance across programs, from ramping up one-to-one to personalizing one-to-many. Join on March 24 to take away: An inside look at how marketers are scaling up success New approaches and tactics for 1:1 and 1:many campaigns What is working for customer and new business ABM How to scale personalization without breaking it Tips to stand out and 10x your campaign engagement Plus, stories and results of ABM in action!

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How Turtl Marketing uses personalization to build deeper customer relationships

How Turtl Marketing uses personalization to build deeper customer relationships

Join Kate Terry, Head of Demand, and Jenny Howe, Campaign Marketing Manager, for an inside look at how Turtl Marketing approaches personalized content for account-based engagement. You’ll find out all about: The two types of personalization and why they matter Jumpstarting the personalization engine with Turtl data How to scale ABM for account growth Examples of personalized content across the journey

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Turtl design masterclass

Turtl design masterclass

Ready to take your Turtl Doc design to the next level? Turtl’s design team is here to teach you how. Find out about the fundamentals of beautiful layouts, the ticket to choosing the right number of columns, and plenty more.

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How to engage your colleagues and bring company culture to life with Turtl

How to engage your colleagues and bring company culture to life with Turtl

Your company is your audience, too. Here’s how to give them a great experience that propels your brand forward. Internal communications are in the spotlight this year: 2020 has made it clear just how important it is to be able to communicate quickly and effectively across the organization. And forward-thinking marketers know that engaged employees contribute to the success of any marketing initiative. Sign up for this special Turtl user webinar with Emma Tucker, Head of Internal Communications at Temenos and Kate Terry, Demand Marketing Manager at Turtl. Emma and Kate discuss: How Temenos is using Turtl to engage employees, impress investors, and draw in job seekers Using content data to stay connected across teams and regions Why customer and employee experience are inseparable New ideas to improve the creative process and bring good stories to life

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4 content marketing methods to engage modern B2B buyers

4 content marketing methods to engage modern B2B buyers

Content marketing has become essential to engage prospects, drive leads and revenue, fuel account-based strategies, and progress buyer-seller relationships. But in a saturated digital landscape with increasing demands on marketing teams, keeping up and standing out can be challenging. Buyers expect meaningful, personalized, and relevant content that will help them to understand, trust, champion, and drive success with your business. So what are B2B organizations doing to streamline production, engage buyers online, and stand out from the competition? Turtl’s Kit McKay, Content Marketing Manager and Kate Terry, Head of Demand, will get together for a coffee and chat to explore four key trends in content marketing, their value for modern B2B orgs, and how to apply them to stand out amidst saturation and connect with buyers. Join us, won’t you? Here’s what we’ll cover, along with stats and examples: The top four methods, based on research and interviews, that modern B2B orgs are using today Key tactics to take each method from idea to execution How marketers are approaching content production processes to make them more agile and buyer-centric How Turtl Marketing applies our top tactics, including personalization, along the buyer journey

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Stand-out sales content in 60 minutes

Stand-out sales content in 60 minutes

Sales enablement is at the center of change. The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals. So what does it take to create high-performance sales content in the midst of all these changes? Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business. By the end of the webinar, you’ll be up to speed on how to: Stand out from the competition with the most effective sales content, internal and external, for each buyer stage Improve engagement by understanding seller and buyer psychology Ensure sellers know exactly when and how to use content along the buyer journey Set up customization and personalization at speed and scale Boost sales productivity with content automation and data

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How to scale a personal buyer journey with content + conversations

How to scale a personal buyer journey with content + conversations

A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.

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The psychology of personalization: how to drive revenue growth

The psychology of personalization: how to drive revenue growth

Every marketing team worth their salt wants to give prospects and customers a world-class experience. Those who understand powerful principles of psychology and behavioral science can accomplish this while driving tangible business results.

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No gaps content mapping: How to enable an irresistible buyer journey

No gaps content mapping: How to enable an irresistible buyer journey

The buyer journey is at the heart of the customer experience. Content creators are responsible for crafting content that speaks to the needs of buyers at each stage of the journey, and high-performing content can be the difference between a new customer and a missed opportunity.

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6 barriers to creating great B2B content and what to do about them

6 barriers to creating great B2B content and what to do about them

68% of B2B marketers are not proud of their own content Let’s just let that number sink in a bit. It turns out there are a whole range of factors why many B2B marketers struggle to feel good about the content they publish, from resourcing constraints, to changing priorities, to interfering stakeholders. I mean who hasn’t had to deal with an exec that fancies themself a marketer and is constantly getting in the way? But it doesn’t have to be that way. Join David McGuire, Creative Director at Radix Communications, and Karla Rivershaw, Head of Marketing at Turtl, as they explore and discuss the six most common barriers to creating great B2B content and how these obstacles can be overcome. Join this webinar if: You’re passionate about great content You struggle to publish content you’re proud of You’re ready to shake up the status quo

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Latest from the blog

Using behavioral economics to power your marketing strategies

10th August 2022

Using behavioral economics to power your marketing strategies

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Behavioral economics focuses not only on the what and how of consumer behavior, but also on the why. Even more importantly, the theory draws heavily…

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Turtl Throwback Topic: Content research holds the key to grabbing (and holding) your audiences’ attention

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At Turtl, we put a lot of time, effort, and energy into exploring the psychology and science of content. We’ve made countless blog posts, newsletters,…

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