Cognitive science and communications


Spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

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Webinars and talks

Webinar: Inside the mind of your customer

Webinar: Inside the mind of your customer

Join experts Nick Mason, CEO & Founder at Turtl, and Dr. Jillian Ney, Founder of The Social Intelligence Lab, for this fascinating exploration on the intersection between psychology and marketing.

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Webinar: Marketing psychology in practice

Webinar: Marketing psychology in practice

The drum host Turtl CEO Nick Mason and Jergan Callebaut, Head of Psychology at DataSine, in a discussion about how applying principles of psychology can drive digital engagement

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Webinar: Emotion in B2B decision-making

Webinar: Emotion in B2B decision-making

Turtl's CEO Nick Mason, behavioural science specialist Richard Chataway & creative director Imogen Hammond discuss the emotional side of B2B

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Talk: The science of reading

Talk: The science of reading

Hear Nick Mason, CEO & Founder, Turtl speak about how to improve how your comms caters to the reading mind at the ExecLN Conference

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Interview: Meet the Boss

Interview: Meet the Boss

Nick talks to Meet the Boss about some of the principles of psychology that can improve how people engage with your content

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Latest from the blog

What is status quo bias and how can your sales narrative overcome it

29th September 2020

What is status quo bias and how can your sales narrative overcome it

Estimated reading time
3 minutes

Winning new business is a complicated task. There are at least six questions your prospects will want convincing answers to (find more on those here). But…

Read on

Lumen compares Turtl’s format to the PDF

21st September 2020

Lumen compares Turtl’s format to the PDF

Estimated reading time
2 minutes

Lumen Research proves Turtl’s content format is 73% more engaging than the PDF Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of…

Read on

“Sludge”: the cognitive barrier harming consumers

24th June 2020

“Sludge”: the cognitive barrier harming consumers

Estimated reading time
4 minutes

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…

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