Whether a business wants to see improvements in conversion or engagement, a story needs to be at the heart of the message. Turtl’s CEO and Chief Storytelling Officer Nick Mason covers:
From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:
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Your complete guide to winning more of your audiences' precious time and gaining 5x brand perception and 10x engagement
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Join Marketing Campaigns Manager Jenny Howe, and Head of Marketing, Karla Rivershaw, who will cover how to use insights to serve readers irresistible content while proving ROI, improving brand experience, and driving business impact.
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Content is King: the famous statement made by Bill Gates in 1996 rings truer with every passing day. We all know that modern customers demand the right content at every step of their journey to stay informed, navigate crowded marketplaces and make better decisions. Yet how many of us really understand the science behind what makes “great” content? How many of us are clear on the true value of reader attention and how to get more of it? And how many of us really understand the underlying psychology behind content engagement and influence? Join Nick Mason, CEO and Founder at Turtl, for a fascinating look at the psychology of attention and how to apply these principles to your business content to engage and persuade your audience. By the end of the webinar, you will learn: What the attention economy is and how to compete in it The psychology behind attention that marketers should know The results of A/B tests by attention scientists applied to B2B content How leading businesses achieve 10x more content engagement and 5x better brand perception
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If you scale it, they will buy it … won't they? When ABM personalization is done well, it delivers great results. But sometimes ABM can be a victim of its own success. The pressure to deliver more and more sales meetings leads businesses to prioritize scaling over relevance – killing the thing that got the results. So how are marketers addressing this challenge and scaling up their ABM success? Join the discussion to hear how ABM leaders at Atos, Jabra, Strategicabm, and Turtl are driving performance across programs, from ramping up one-to-one to personalizing one-to-many. Join on March 24 to take away: An inside look at how marketers are scaling up success New approaches and tactics for 1:1 and 1:many campaigns What is working for customer and new business ABM How to scale personalization without breaking it Tips to stand out and 10x your campaign engagement Plus, stories and results of ABM in action!
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Join Kate Terry, Head of Demand, and Jenny Howe, Campaign Marketing Manager, for an inside look at how Turtl Marketing approaches personalized content for account-based engagement. You’ll find out all about: The two types of personalization and why they matter Jumpstarting the personalization engine with Turtl data How to scale ABM for account growth Examples of personalized content across the journey
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Ready to take your Turtl Doc design to the next level? Turtl’s design team is here to teach you how. Find out about the fundamentals of beautiful layouts, the ticket to choosing the right number of columns, and plenty more.
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Your company is your audience, too. Here’s how to give them a great experience that propels your brand forward. Internal communications are in the spotlight this year: 2020 has made it clear just how important it is to be able to communicate quickly and effectively across the organization. And forward-thinking marketers know that engaged employees contribute to the success of any marketing initiative. Sign up for this special Turtl user webinar with Emma Tucker, Head of Internal Communications at Temenos and Kate Terry, Demand Marketing Manager at Turtl. Emma and Kate discuss: How Temenos is using Turtl to engage employees, impress investors, and draw in job seekers Using content data to stay connected across teams and regions Why customer and employee experience are inseparable New ideas to improve the creative process and bring good stories to life
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Content marketing has become essential to engage prospects, drive leads and revenue, fuel account-based strategies, and progress buyer-seller relationships. But in a saturated digital landscape with increasing demands on marketing teams, keeping up and standing out can be challenging. Buyers expect meaningful, personalized, and relevant content that will help them to understand, trust, champion, and drive success with your business. So what are B2B organizations doing to streamline production, engage buyers online, and stand out from the competition? Turtl’s Kit McKay, Content Marketing Manager and Kate Terry, Head of Demand, will get together for a coffee and chat to explore four key trends in content marketing, their value for modern B2B orgs, and how to apply them to stand out amidst saturation and connect with buyers. Join us, won’t you? Here’s what we’ll cover, along with stats and examples: The top four methods, based on research and interviews, that modern B2B orgs are using today Key tactics to take each method from idea to execution How marketers are approaching content production processes to make them more agile and buyer-centric How Turtl Marketing applies our top tactics, including personalization, along the buyer journey
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Sales enablement is at the center of change. The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals. So what does it take to create high-performance sales content in the midst of all these changes? Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business. By the end of the webinar, you’ll be up to speed on how to: Stand out from the competition with the most effective sales content, internal and external, for each buyer stage Improve engagement by understanding seller and buyer psychology Ensure sellers know exactly when and how to use content along the buyer journey Set up customization and personalization at speed and scale Boost sales productivity with content automation and data
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A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.
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Every marketing team worth their salt wants to give prospects and customers a world-class experience. Those who understand powerful principles of psychology and behavioral science can accomplish this while driving tangible business results.
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The buyer journey is at the heart of the customer experience. Content creators are responsible for crafting content that speaks to the needs of buyers at each stage of the journey, and high-performing content can be the difference between a new customer and a missed opportunity.
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68% of B2B marketers are not proud of their own content Let’s just let that number sink in a bit. It turns out there are a whole range of factors why many B2B marketers struggle to feel good about the content they publish, from resourcing constraints, to changing priorities, to interfering stakeholders. I mean who hasn’t had to deal with an exec that fancies themself a marketer and is constantly getting in the way? But it doesn’t have to be that way. Join David McGuire, Creative Director at Radix Communications, and Karla Rivershaw, Head of Marketing at Turtl, as they explore and discuss the six most common barriers to creating great B2B content and how these obstacles can be overcome. Join this webinar if: You’re passionate about great content You struggle to publish content you’re proud of You’re ready to shake up the status quo
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1st September 2022
Estimated reading time
8 minutes
When you make a decision do you lead with your head or your heart? If you can’t tell whether emotions play into your decision-making, consider…
17th August 2022
Estimated reading time
8 minutes
We all love an underdog story. From Cool Runnings to Kung Fu Panda – the fact is that people are suckers for stories that end…
10th August 2022
Estimated reading time
4 minutes
Behavioral economics focuses not only on the what and how of consumer behavior, but also on the why. Even more importantly, the theory draws heavily…
