Turtl’s roots lie in psychology, and we continue to explore how marketing and comms professionals can better cater to the way our brains are wired. Learn how psychology can help you make a deeper impact on your audience below.
Learn about key brain behavioral patterns and principles to help you design for the mind and influence people's choices and behaviors
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The idea that B2B decisions are made rationally, based on business value, is a myth. It's in reality a highly emotional affair
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Explore why personalization is effective and how to avoid making your customers run for the hills when doing it
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Learn more about how we read and what content creators can do to produce content optimized for the reading brain
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Discover what goes on in your readers' brains and how to make sure your content marketing gets the engagement it deserves
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The drum host Turtl CEO Nick Mason and Jergan Callebaut, Head of Psychology at DataSine, in a discussion about how applying principles of psychology can drive digital engagement
Turtl's CEO Nick Mason, behavioural science specialist Richard Chataway & creative director Imogen Hammond discuss the emotional side of B2B
Hear Nick Mason, CEO & Founder, Turtl speak about how to improve how your comms caters to the reading mind at the ExecLN Conference
Nick talks to Meet the Boss about some of the principles of psychology that can improve how people engage with your content
7th November 2019
Quick question, which of these emails (a or b) looks like it contains the most exciting content? a) b) You probably made your mind up…
6th November 2019
When it comes to marketing, the better you understand the psychology of your audience, the more equipped you are to reach them. As complex as…
31st October 2019
You probably already know how much we like psychology at Turtl. We could go on about it for hours over a coffee or two. But…
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