Cognitive science and communications


Spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

Sorry, there are no results for the selected filters

Reset Filters

Webinars and talks

Webinar: Inside the mind of your customer

Webinar: Inside the mind of your customer

Join experts Nick Mason, CEO & Founder at Turtl, and Dr. Jillian Ney, Founder of The Social Intelligence Lab, for this fascinating exploration on the intersection between psychology and marketing.

Watch now

Webinar: Marketing psychology in practice

Webinar: Marketing psychology in practice

The drum host Turtl CEO Nick Mason and Jergan Callebaut, Head of Psychology at DataSine, in a discussion about how applying principles of psychology can drive digital engagement

Watch now

Webinar: Emotion in B2B decision-making

Webinar: Emotion in B2B decision-making

Turtl's CEO Nick Mason, behavioural science specialist Richard Chataway & creative director Imogen Hammond discuss the emotional side of B2B

Watch now

Talk: The science of reading

Talk: The science of reading

Hear Nick Mason, CEO & Founder, Turtl speak about how to improve how your comms caters to the reading mind at the ExecLN Conference

Watch the talk

Interview: Meet the Boss

Interview: Meet the Boss

Nick talks to Meet the Boss about some of the principles of psychology that can improve how people engage with your content

Watch now

Latest from the blog

“Sludge”: the cognitive barrier harming consumers

24th June 2020

“Sludge”: the cognitive barrier harming consumers

Estimated reading time
4 minutes

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…

Read on

3 ways to use psychology to boost your email marketing

7th November 2019

3 ways to use psychology to boost your email marketing

Estimated reading time
3 minutes

Quick question, which of these emails (a or b) looks like it contains the most exciting content? a) b) You probably made your mind up…

Read on

5 lesser-known behavioral biases every marketer should know

6th November 2019

5 lesser-known behavioral biases every marketer should know

Estimated reading time
5 minutes

When it comes to marketing, the better you understand the psychology of your audience, the more equipped you are to reach them. As complex as…

Read on

Subscribe to Noggin Notes

Turtl