Cognition and psychology

Get into the minds of buyers and customers

Spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

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What is your content personality type?

Personality quiz

What is your content personality type?

Are you an expert or an empath? A visionary? Or maybe even a rebel?

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Webinars and talks

The psychology of personalization

The psychology of personalization

Join Nick Mason, CEO & Founder at Turtl, and Shirin Oreizy, Founder and President at Next Step, for this fascinating look at how to drive revenue growth and customer loyalty at scale with behavioral science and psychology.

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The psychology of attention: How to cut through the noise and reach your audience

Learn about the fascinating principles of psychology that cut through digital noise.

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6 principles of marketing persuasion: Use psychology to connect with and retain loyal customers

Take away practical examples to master marketing persuasion.

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Talk: The science of reading

Talk: The science of reading

Hear Nick Mason, CEO & Founder, Turtl speak about how to improve how your comms caters to the reading mind at the ExecLN Conference

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Interview: Meet the Boss

Interview: Meet the Boss

Nick talks to Meet the Boss about some of the principles of psychology that can improve how people engage with your content

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Latest from the blog

Global accessibility – Everyone deserves a quality digital experience (and it’s easy to do!)

18th May 2022

Global accessibility – Everyone deserves a quality digital experience (and it’s easy to do!)

Estimated reading time
4 minutes

May 19th is Global Accessibility Awareness Day, and to mark the day we’re asking a big question – why is so much of the content…

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Design democratization successes from Coca-Cola Freestyle to LEGO Alternate Builds

4th May 2022

Design democratization successes from Coca-Cola Freestyle to LEGO Alternate Builds

Estimated reading time
5 minutes

In most industries, design is left to those with specialized skills, training, or a certain way of thinking – areas like architecture or content creation. But…

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5 ways of incorporating authenticity into B2B marketing

13th April 2022

5 ways of incorporating authenticity into B2B marketing

Estimated reading time
4 minutes

If you have ever read a motivational quote, you’ll know that building authenticity comes from within.  That authenticity in marketing should permeate each aspect of…

Read on

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