Make sure your content marketing gets the engagement it deserves by discovering what goes on in your readers’ brains, including:
Whether a business wants to see improvements in conversion or engagement, a story needs to be at the heart of the message. Turtl’s CEO and Chief Storytelling Officer Nick Mason covers:
From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:
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Sales enablement is at the center of change. The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals. So what does it take to create high-performance sales content in the midst of all these changes? Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business. By the end of the webinar, you’ll be up to speed on how to: Stand out from the competition with the most effective sales content, internal and external, for each buyer stage Improve engagement by understanding seller and buyer psychology Ensure sellers know exactly when and how to use content along the buyer journey Set up customization and personalization at speed and scale Boost sales productivity with content automation and data
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A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.
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