Content psychology & science

Dive into the science behind better communications,
from marketing to sales to customer experience and more

Content psychology spotlight:

Content Psychology 101

Make sure your content marketing gets the engagement it deserves by discovering what goes on in your readers’ brains, including:

  • What happens when we read
  • Open and closed minds
  • The medium is the message
  • Interactive content experiences

Content science spotlight:

People like stories, and stories incite change

Whether a business wants to see improvements in conversion or engagement, a story needs to be at the heart of the message. Turtl’s CEO and Chief Storytelling Officer Nick Mason covers:

  • How our brains respond to stories
  • Why we are all born storytellers
  • What stories shape (and reshape) our world
  • When to use storytelling in your business
  • Where our content science curiosity has led us at Turtl

Upskilling spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

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What is your content personality type?

Personality quiz

What is your content personality type?

Are you an expert or an empath? A visionary? Or maybe even a rebel?

You’re 10 questions away from finding out.

Check out our interactive quiz.

Take the quiz

Webinars and talks

Channel

Create stand-out sales content in 60 minutes

Create stand-out sales content in 60 minutes

Sales enablement is at the center of change. The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals. So what does it take to create high-performance sales content in the midst of all these changes? Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business. By the end of the webinar, you’ll be up to speed on how to: Stand out from the competition with the most effective sales content, internal and external, for each buyer stage Improve engagement by understanding seller and buyer psychology Ensure sellers know exactly when and how to use content along the buyer journey Set up customization and personalization at speed and scale Boost sales productivity with content automation and data

Watch now
How to scale a personal buyer journey with content + conversations

How to scale a personal buyer journey with content + conversations

A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.

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Customer-driven content

Customer-driven content

How automotive marketers are accelerating leads, brand growth, and the customer experience using digital content

Watch now

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Latest from the blog

How to get internal communications right for burned-out employees

21st March 2023

How to get internal communications right for burned-out employees

Estimated reading time
4 minutes

According to a recent mental health survey, 75% of people have experienced burnout at work, with 40%  feeling it during the pandemic specifically. A work-life…

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Easy ways to guarantee your digital newsletter gets read

2nd November 2022

Easy ways to guarantee your digital newsletter gets read

Estimated reading time
6 minutes

Digital newsletters can act as a key line of communication for almost every business – but only if they’re getting read. And these days, it…

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5 weird, wonderful, and wacky punctuation marks for creative thinkers

17th October 2022

5 weird, wonderful, and wacky punctuation marks for creative thinkers

Estimated reading time
4 minutes

The devil’s in the details – and no detail is overlooked more by content creators than punctuation. Ellipses, commas, full stops, question marks, exclamation points…

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