Cognition and psychology

Get into the minds of buyers and customers

Spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

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What is your content personality type?

Personality quiz

What is your content personality type?

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Webinars and talks

The psychology of personalization

The psychology of personalization

Join Nick Mason, CEO & Founder at Turtl, and Shirin Oreizy, Founder and President at Next Step, for this fascinating look at how to drive revenue growth and customer loyalty at scale with behavioral science and psychology.

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The psychology of attention: How to cut through the noise and reach your audience

Learn about the fascinating principles of psychology that cut through digital noise.

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6 principles of marketing persuasion: Use psychology to connect with and retain loyal customers

Take away practical examples to master marketing persuasion.

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Talk: The science of reading

Talk: The science of reading

Hear Nick Mason, CEO & Founder, Turtl speak about how to improve how your comms caters to the reading mind at the ExecLN Conference

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Interview: Meet the Boss

Interview: Meet the Boss

Nick talks to Meet the Boss about some of the principles of psychology that can improve how people engage with your content

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Latest from the blog

Leadership and teamwork psychology for teams looking to excel

22nd June 2022

Leadership and teamwork psychology for teams looking to excel

Estimated reading time
4 minutes

In the wild, turtles are solitary animals that barely ever interact with each other. They rarely have any need for leadership and teamwork. But Turtl…

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The power of storytelling with narrative expert Anthony Tasgal

15th June 2022

The power of storytelling with narrative expert Anthony Tasgal

Estimated reading time
4 minutes

I recently sat down with storytelling expert Anthony ‘Tas’ Tasgal for a wide-ranging conversation about the power of storytelling. We could have talked forever about…

Read on

2022’s top 3 digital marketing trends found in content insights

1st June 2022

2022’s top 3 digital marketing trends found in content insights

Estimated reading time
4 minutes

It’s already June, and everything is moving faster than you can say ‘business’! It’s not always easy to decode digital marketing trends and see what…

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