Cognition and psychology

Get into the minds of buyers and customers

Spotlight:

Writing for conversions

From the latest behavioral studies to classic psychological theories, learn how to write copy that persuades and converts in 25 bite-sized tips, covering:

  • Headlines
  • Messaging
  • Emotional hooks
  • Motivators
  • CTAs

Guides and eBooks

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Webinars and talks

The psychology of personalization

The psychology of personalization

Join Nick Mason, CEO & Founder at Turtl, and Shirin Oreizy, Founder and President at Next Step, for this fascinating look at how to drive revenue growth and customer loyalty at scale with behavioral science and psychology.

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The psychology of attention: How to cut through the noise and reach your audience

Learn about the fascinating principles of psychology that cut through digital noise.

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6 principles of marketing persuasion: Use psychology to connect with and retain loyal customers

Take away practical examples to master marketing persuasion.

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Talk: The science of reading

Talk: The science of reading

Hear Nick Mason, CEO & Founder, Turtl speak about how to improve how your comms caters to the reading mind at the ExecLN Conference

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Interview: Meet the Boss

Interview: Meet the Boss

Nick talks to Meet the Boss about some of the principles of psychology that can improve how people engage with your content

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Latest from the blog

5 sales psychology lessons backed by research

28th January 2021

5 sales psychology lessons backed by research

Estimated reading time
7 minutes

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…

Read on

The psychology of choice

10th December 2020

The psychology of choice

Estimated reading time
4 minutes

This year, we’ve all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best…

Read on

Spock vs Homer and the psychology of personalization

15th October 2020

Spock vs Homer and the psychology of personalization

Estimated reading time
4 minutes

Challenging traditional thinking about how buyers make decisions, and what marketers need to do instead, Nick Mason, CEO and Founder here at Turtl, and Shirin…

Read on

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