There are some real gems of insight in this particular report, but decisions around format and layout mean these insights can be buried.
🖨 The report is screaming to be printed out: A report on this topic (green markets) should be in a format that encourages reading on screen, rather than in print format.
🔎 Hard to read digitally: Endless scrolling? Pinching and zooming? It’s painful to read on a computer, and nearly impossible on a mobile device.
📍 Chunked up sections: Once a reader is in the document, there’s no navigation bar. It’s difficult to don’t know where you are within the document and where to head next.
❌ Walls of text: Avoid dry wastelands of text without any images to invite the reader in. Studies have shown that written information paired with relevant visuals is more memorable, persuasive, and easily understood.
🗳 A lack of interactivity: A poll would take readers from being a passive reader to an active one. It creates a two-way communication between the publisher and the reader.
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A round up of insights, trends, and tips on the world of content marketing