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10 rules for excellent content creation

18th January 2019

10 rules for excellent content creation

Estimated reading time
1 minute

Once the darling of digital marketers everywhere, content marketing has had a tough time in recent years. As practitioners failed to achieve the results promised…

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How to create an amazing content marketing plan

4th September 2017

How to create an amazing content marketing plan

Estimated reading time
10 minutes

Discover below how to simply and effectively design a successful content marketing plan in line with your business objectives. Get ready to structure a content marketing…

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The science of reading in the digital age

7th March 2019

The science of reading in the digital age

Estimated reading time
3 minutes

Reading is not a natural process but an art we have taught ourselves. It has become a social tool to deliver learning and thought from person…

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The psychology of personalization

7th November 2018

The psychology of personalization

Estimated reading time
1 minute

The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C…

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Interactivity drives content success

11th December 2018

Interactivity drives content success

Estimated reading time
1 minute

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s…

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5 books to help marketers make better decisions in 2019

10th January 2019

5 books to help marketers make better decisions in 2019

Estimated reading time
2 minutes

According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…

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