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How to create an amazing content marketing plan

4th September 2017

How to create an amazing content marketing plan

Estimated reading time
10 minutes

Design and implement your content strategy Discover how to simply and effectively design and roll out a successful content plan in line with your business…

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The science of reading in the digital age

7th March 2019

The science of reading in the digital age

Estimated reading time
3 minutes

Reading is not a natural process but an art we have taught ourselves. It has become a social tool to deliver learning and thought from person…

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The psychology of personalisation

7th November 2018

The psychology of personalisation

Estimated reading time
1 minute

The sheer volume of technology available to marketers is staggering and so easy for we marketers to lose ourselves in. With automation and connected data…

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Interactivity drives content shares

11th December 2018

Interactivity drives content shares

Estimated reading time
1 minute

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. But…

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5 books to help marketers make better decisions in 2019

10th January 2019

5 books to help marketers make better decisions in 2019

Estimated reading time
2 minutes

According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

Estimated reading time
2 minutes

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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