According to LinkedIn’s 2019 State of Sales Report, the best Sales professionals are 13% more likely to engage closely with Marketing than in previous years. While more Marketing and Sales teams are becoming increasingly collaborative, Marketing is still often not seen as a key business driver by Sales.
In fact, 51% of Sales leaders say Marketing does not reliably provide outcomes, data, and insights that help sales teams close deals and drive growth. A study by Forrester, commissioned by us at Turtl, found that the insights Marketing considers to be the most valuable to the business are not aligned with the insights sales would find the most useful.
The study also found that buyer insights generated from interactive content can help raise Marketing’s profile within the business. 48% of B2B firms say these insights generated from content help Sales close business deals.
Check out the infographic below to see what insights Sales wants to see off the back of marketing activities.
To read the full study by Forrester, click here.
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