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How solution design thinking can help B2B marketers solve problems

11th May 2022

How solution design thinking can help B2B marketers solve problems

Estimated reading time
4 minutes

Design thinking is something anyone can learn to develop. Every problem has a creative solution waiting to be designed. Transport for London applied design thinking…

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Design democratization successes from Coca-Cola Freestyle to LEGO Alternate Builds

4th May 2022

Design democratization successes from Coca-Cola Freestyle to LEGO Alternate Builds

Estimated reading time
5 minutes

In most industries, design is left to those with specialized skills, training, or a certain way of thinking – areas like architecture or content creation. But…

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How to embed a blog strategy into your marketing plan

27th April 2022

How to embed a blog strategy into your marketing plan

Estimated reading time
4 minutes

A blog is a core component of any business marketing strategy. Often created to promote a product or service, it is easy to forget the…

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Post-pandemic predictions for B2B marketing trends

20th April 2022

Post-pandemic predictions for B2B marketing trends

Estimated reading time
5 minutes

Marketing trends often focus on putting people first, through localization, creativity, and personalization. But, which marketing trends and changes from the pandemic are here to stay? …

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5 ways of incorporating authenticity into B2B marketing

13th April 2022

5 ways of incorporating authenticity into B2B marketing

Estimated reading time
4 minutes

If you have ever read a motivational quote, you’ll know that building authenticity comes from within.  That authenticity in marketing should permeate each aspect of…

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Is it a prince or popstar? Data’s double-sided sword

6th April 2022

Is it a prince or popstar? Data’s double-sided sword

Estimated reading time
3 minutes

To engage a real human and make content personal to them, even with demographic data, you still need to tailor your content design and distribution…

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