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Does email marketing actually work? HTML vs. plain text

4th October 2019

Does email marketing actually work? HTML …

Estimated reading time
4 minutes

Things change. In 2019, marketing entered the future. Marketers are now using VR and integrated AI. They’re well-versed in cutting-edge ephemeral content marketing, fluent in…

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5 weird, wonderful, and wacky punctuation marks

3rd October 2019

5 weird, wonderful, and wacky punctuation …

Estimated reading time
4 minutes

The devil’s in the details – and no detail is overlooked more by content creators than punctuation. Getting up close and personal with your content…

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5 reasons immersive technology is the future of brand marketing

30th September 2019

5 reasons immersive technology is the …

Estimated reading time
6 minutes

With virtual technology making Black Mirror look more like a documentary every day, it’s no surprise forward-thinking companies have already started to experiment with it…

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What does the C-suite really think about CMOs?

24th September 2019

What does the C-suite really think …

Estimated reading time
4 minutes

The CMO role is notoriously one of the most volatile positions in any firm. The average CMO in a large US company lasts about 4…

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5 financial services thought leaders you should know

19th September 2019

5 financial services thought leaders you …

Estimated reading time
4 minutes

While influencer marketing has seen exponential growth in industries like fashion and beauty, it’s been a slow sell in finance. This is largely due to…

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Should marketers be forced to learn design?

12th September 2019

Should marketers be forced to learn …

Estimated reading time
6 minutes

We all know that Twitter is the go-to place for venting. Here’s one example that hit a chord with the wider marketing community: If I…

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