28th February 2019
Estimated reading time
4 minutes
Content creators must understand online reading behaviors to better cater to them. In this day and age, we find ourselves swimming in written content, most…
12th February 2019
Estimated reading time
2 minutes
There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…
15th January 2019
Estimated reading time
4 minutes
“Be authentic as a publisher and create content that helps you connect to everyone else … because they’re already connected.” Mitch Joel, author of Six…
10th January 2019
Estimated reading time
2 minutes
According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…
11th December 2018
Estimated reading time
1 minute
A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s…
7th November 2018
Estimated reading time
1 minute
The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C…
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