7th November 2018
Estimated reading time
1 minute
The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C…
6th June 2018
Estimated reading time
2 minutes
In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…
16th April 2018
Estimated reading time
2 minutes
In modern B2B marketing, the roles of content creation and performance tracking can no longer be viewed separately. Instead, both should be measuring the metrics…
7th March 2018
Estimated reading time
1 minute
Ensuring your content captures the attention of the right people and stands out in a media-saturated world is an ever-growing challenge. Therefore, the typical content…
14th November 2017
Estimated reading time
3 minutes
If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters, creating content is…
9th October 2017
Estimated reading time
1 minute
If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term GDPR or General Data Protection Regulation. Here’s…
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