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The new buyer journey: Is marketing the new sales?

4th December 2019

The new buyer journey: Is marketing the new sales?

Estimated reading time
4 minutes

A huge surge in all things digital has transformed sales and marketing teams. In the old days, a good salesforce could make up for a…

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Lessons for marketing leaders, from Steve Jobs

28th November 2019

Lessons for marketing leaders, from Steve Jobs

Estimated reading time
6 minutes

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…

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Taking on the competition – like Burger King

26th November 2019

Taking on the competition – like Burger King

Estimated reading time
4 minutes

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent $388.8 million on advertising and $633.1 million the…

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The 2020 guide to content marketing for banks

21st November 2019

The 2020 guide to content marketing for banks

Estimated reading time
2 minutes

To skip this preface and head straight to the guide, click here. In 2019, content marketing for banks took a tentative step forward. This wasn’t…

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Turtl’s 2019 Immerse Awards – Winners & Judges

20th November 2019

Turtl’s 2019 Immerse Awards – Winners & Judges

Estimated reading time
1 minute

We had one major goal in launching the first-ever Immerse Awards this year – to show off the level of quality our users are achieving…

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5 ways to repurpose your content

12th November 2019

5 ways to repurpose your content

Estimated reading time
3 minutes

As content marketers, we’re always racing to produce high volumes of original and, more importantly, valuable content for our audiences. We spend hours of our…

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