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6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

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3 content trends to look out for in 2021

14th January 2021

3 content trends to look out for in 2021

Estimated reading time
5 minutes

There’s always an element of uncertainty when writing about business trends and predictions, but 2020 proved that no matter how much we think we know…

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5 best B2B content marketing examples of 2020

16th December 2020

5 best B2B content marketing examples of 2020

Estimated reading time
5 minutes

The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…

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The psychology of choice

10th December 2020

The psychology of choice

Estimated reading time
4 minutes

This year, we’ve all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best…

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The power of ABM personalization

8th December 2020

The power of ABM personalization

Estimated reading time
6 minutes

Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall,…

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Your guide to sales enablement for upselling 

1st December 2020

Your guide to sales enablement for upselling 

Estimated reading time
4 minutes

If you’re like most businesses out there, your sales enablement material aims to help your teams do two things:  Increase win rates for potential deals …

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