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The business case for comedy in B2B marketing

20th November 2020

The business case for comedy in B2B marketing

Estimated reading time
4 minutes

Are you tired of risk-averse stakeholders shutting down your creative ideas because they’re too “funny” for a B2B audience? Let’s look at three facts which…

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The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

19th November 2020

The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

Estimated reading time
4 minutes

In our third edition of The Movers & Shakers of Marketing, we catch up with Trevor Lloyd-Jones, Senior Marketing Manager – Content at LexisNexis Risk…

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Why personalized sales materials are a must-have in 2021

12th November 2020

Why personalized sales materials are a must-have in 2021

Estimated reading time
4 minutes

As we move into a new year, it’s looking increasingly likely that many of the changes we’ve seen to our lives in 2020 aren’t going…

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The Movers & Shakers of Marketing: Marije Gould from Unit4

12th November 2020

The Movers & Shakers of Marketing: Marije Gould from Unit4

Estimated reading time
5 minutes

In our second edition of The Movers & Shakers of Marketing, we catch up with Marije Gould, Vice President, Demand Generation and Field Marketing at…

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The Movers & Shakers of Marketing: Chas Moloney from Ricoh

5th November 2020

The Movers & Shakers of Marketing: Chas Moloney from Ricoh

Estimated reading time
9 minutes

For our first edition of The Movers & Shakers of Marketing, we caught up with Chas Moloney, Marketing Director at Ricoh to get his perspective…

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How to use sales enablement content to help your sales team convert

27th October 2020

How to use sales enablement content to help your sales team convert

Estimated reading time
6 minutes

Prafull Sharma, Founder of content marketing agency LeadsPanda.com and author of the One-Page Content Marketing Blueprint, shares his tips to create sales enablement content that…

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