19th January 2021
Estimated reading time
11 minutes
After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…
14th January 2021
Estimated reading time
5 minutes
There’s always an element of uncertainty when writing about business trends and predictions, but 2020 proved that no matter how much we think we know…
16th December 2020
Estimated reading time
5 minutes
The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…
10th December 2020
Estimated reading time
4 minutes
This year, we’ve all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best…
8th December 2020
Estimated reading time
6 minutes
Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall,…
1st December 2020
Estimated reading time
4 minutes
If you’re like most businesses out there, your sales enablement material aims to help your teams do two things: Increase win rates for potential deals …
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