23rd July 2020
Estimated reading time
6 minutes
Sujan Patel, Partner at Ramp Ventures and Co-founder at Mailshake, shares five prospecting mistakes that burn leads and lose potential business: The sales cycle has…
14th July 2020
Estimated reading time
7 minutes
Designing technology – including websites – to be inclusive and accessible to all makes social, moral, and business sense A big red button that can instruct…
7th July 2020
Estimated reading time
5 minutes
In businesses that build and use a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company’s…
1st July 2020
Estimated reading time
8 minutes
Progressive marketers must recognize that effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new…
24th June 2020
Estimated reading time
4 minutes
At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…
17th June 2020
Estimated reading time
4 minutes
Like it or not, the marketing function has been dragged into the future, forced to undergo a level of digital transformation most weren’t expecting until…
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