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Solution design: How London Transport made a troubled Underground station safe at night

28th May 2018

Solution design: How London Transport made …

Discover how Transport for London applied design thinking to solve a problem and create an opportunity… Design thinking is something anyone can learn to develop.…

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Two speed storytelling: Content fast or content slow?

21st May 2018

Two speed storytelling: Content fast or …

When did you last read something that inspired or engaged you? Now ask yourself, was it a piece of slow journalism or one of today’s…

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Developing ‘Design Thinking 101’: Lessons from Apple’s designer

21st May 2018

Developing ‘Design Thinking 101’: Lessons from …

The process of designing content should mirror the process of creating it – starting from the point of understanding the problem or opportunity, right through…

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Design principles for content marketers

17th May 2018

Design principles for content marketers

How many times have you heard someone say, “let’s make a viral video” – without giving any thought to the contents of that video? How…

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How do you put a price on design?

14th May 2018

How do you put a price …

In 2002 the Design Council UK released a report The Value of Good Design. Although more than 15 years old and related to design of…

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Lessons in design from the Post Office

10th May 2018

Lessons in design from the Post …

Even in the age of email and instant messaging, the General Post Office commands a love and trust in the UK unreachable for most brands.…

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