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Developing ‘Design Thinking 101’: Lessons from Apple’s designer

21st May 2018

Developing ‘Design Thinking 101’: Lessons from …

The process of designing content should mirror the process of creating it – starting from the point of understanding the problem or opportunity, right through…

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Design principles for content marketers

17th May 2018

Design principles for content marketers

How many times have you heard someone say, “let’s make a viral video” – without giving any thought to the contents of that video? How…

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How do you put a price on design?

14th May 2018

How do you put a price …

In 2002 the Design Council UK released a report The Value of Good Design. Although more than 15 years old and related to design of…

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Lessons in design from the Post Office

10th May 2018

Lessons in design from the Post …

Even in the age of email and instant messaging, the General Post Office commands a love and trust in the UK unreachable for most brands.…

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Metrics for success

16th April 2018

Metrics for success

In modern B2B marketing the roles of content creation and performance marketing can no longer be two roles performed by two separate people with little…

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Make your point with metrics

11th April 2018

Make your point with metrics

Showing meaning through metrics On the face of it, life for the content marketer should be getting easier. So why isn’t it? It’s because of…

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