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3 content trends to look out for in 2021

14th January 2021

3 content trends to look out for in 2021

Estimated reading time
5 minutes

There’s always an element of uncertainty when writing about business trends and predictions, but 2020 proved that no matter how much we think we know…

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5 best B2B content marketing examples of 2020

16th December 2020

5 best B2B content marketing examples of 2020

Estimated reading time
5 minutes

The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…

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The psychology of choice

10th December 2020

The psychology of choice

Estimated reading time
4 minutes

This year, we’ve all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best…

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The power of ABM personalization

8th December 2020

The power of ABM personalization

Estimated reading time
6 minutes

Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall,…

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Your guide to sales enablement for upselling 

1st December 2020

Your guide to sales enablement for upselling 

Estimated reading time
4 minutes

If you’re like most businesses out there, your sales enablement material aims to help your teams do two things:  Increase win rates for potential deals …

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The company era is over: how to scale a personal buyer journey in the customer era

25th November 2020

The company era is over: how to scale a personal buyer journey in the customer era

Estimated reading time
7 minutes

Mark Kilens, VP of Content and Community at Drift, and Nick Mason, CEO and Founder at Turtl, discuss how marketing and sales teams can stand…

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Turtl