25th May 2021
Estimated reading time
7 minutes
Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper-personalization into your account-based strategies. Personalization has long been a marketing requirement. In 2020,…
29th April 2021
Estimated reading time
4 minutes
Personalization has come a long way since the days when embedding names in email subject lines seemed like the cutting edge of technology. According to…
4th March 2021
Estimated reading time
10 minutes
In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…
25th February 2021
Estimated reading time
5 minutes
There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…
18th February 2021
Estimated reading time
4 minutes
According to a recent survey, 75 percent of people have experienced burnout at work, with 40 percent feeling it during the pandemic specifically. A work-life…
28th January 2021
Estimated reading time
7 minutes
Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…
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