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Integrated Marketing: How social media can boost SEO

3rd September 2019

Integrated Marketing: How social media can boost SEO

Estimated reading time
5 minutes

As technology becomes increasingly interconnected and accessible, integrated marketing strategies are more important than ever. Social media is quickly becoming a formidable marketing and sales…

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Interactivity drives content success

11th December 2018

Interactivity drives content success

Estimated reading time
1 minute

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s…

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Is it a prince or popstar? Data’s double-sided sword

6th April 2022

Is it a prince or popstar? Data’s double-sided sword

Estimated reading time
3 minutes

To engage a real human and make content personal to them, even with demographic data, you still need to tailor your content design and distribution…

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Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

9th May 2019

Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice-Chairman of Ogilvy and the founder of its Behavioural Science…

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Leadership and teamwork psychology for teams looking to excel

22nd June 2022

Leadership and teamwork psychology for teams looking to excel

Estimated reading time
4 minutes

In the wild, turtles are solitary animals that barely ever interact with each other. They rarely have any need for leadership and teamwork. But Turtl…

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Lessons for marketing leaders, from Steve Jobs

28th November 2019

Lessons for marketing leaders, from Steve Jobs

Estimated reading time
6 minutes

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…

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