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Four key elements of a customer obsession strategy

18th August 2020

Four key elements of a customer obsession strategy

Estimated reading time
4 minutes

This article first appeared in ‘Getting to grips with customer obsession’, where you can learn more about the benefits and challenges of this strategy. The…

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How marketers can speak fluent sales (ft. success stories)

25th August 2020

How marketers can speak fluent sales (ft. success stories)

Estimated reading time
3 minutes

The communication divide between marketing and sales is no secret. We all know it’s there. We all know it impacts revenue. We’re all sick of…

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When to personalize content experiences for your readers

2nd September 2020

When to personalize content experiences for your readers

Estimated reading time
3 minutes

Every successful business is about building relationships. Before the digitization of the buyer journey, B2B sales folks spent their days building personal rapport over coffee,…

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8 buyer questions your sales enablement efforts need to answer

10th September 2020

8 buyer questions your sales enablement efforts need to answer

Estimated reading time
4 minutes

 Sales enablement teams have the dual responsibility of making sure that salespeople have: The resources the buyers they’re talking to want in order to make…

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Lumen compares Turtl’s format to the PDF

21st September 2020

Lumen compares Turtl’s format to the PDF

Estimated reading time
2 minutes

Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of their interactive format compared to the PDF. The purpose of the test was…

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Unbeatable sales and marketing lessons from Formula 1

22nd September 2020

Unbeatable sales and marketing lessons from Formula 1

Estimated reading time
4 minutes

Sarah L. Parker, a startup and business growth specialist, shares key lessons from Formula 1 on communication and teamwork that should underpin your sales and…

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