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How to improve customer experience at the bottom of the funnel

16th April 2020

How to improve customer experience at the bottom of the funnel

Estimated reading time
4 minutes

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares his ideas for bottom-of-funnel tactics that can help B2B brands win more business.…

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How to make digital channels work harder in an eventless world

14th April 2020

How to make digital channels work harder in an eventless world

Estimated reading time
5 minutes

At the end of 2019, budgets were committed and strategies signed off. It was business as usual. No one could have imagined the outbreak of…

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What is sales enablement and how can you do it better?

7th April 2020

What is sales enablement and how can you do it better?

Estimated reading time
3 minutes

Sales enablement is the process of equipping sales teams with the resources that they need to effectively close deals. The goal: to ensure every salesperson…

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5 fantastic ways to enable your sales team when working from home

1st April 2020

5 fantastic ways to enable your sales team when working from home

Estimated reading time
6 minutes

Is your sales team sitting at home waiting for the world to go back to normal? Not on your watch. In chaotic times like these…

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How to brief a freelance writer (with real examples)

26th March 2020

How to brief a freelance writer (with real examples)

Estimated reading time
4 minutes

As a result of the pandemic, many marketing teams have seen their budgets slashed to cut costs. Understandably, the areas seeing the biggest cost reductions…

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In-house content creation – why now is the time to embrace it?

25th March 2020

In-house content creation – why now is the time to embrace it?

Estimated reading time
4 minutes

You can plan ahead and pinpoint every part of your marketing strategy. However, there are some things you just can’t see coming. Unexpected events. A…

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