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The anatomy of a great personalization strategy in ABM

25th May 2021

The anatomy of a great personalization strategy in ABM

Estimated reading time
7 minutes

Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper-personalization into your account-based strategies. Personalization has long been a marketing requirement. In 2020,…

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Why we need to redefine personalization in digital sales cycles

29th April 2021

Why we need to redefine personalization in digital sales cycles

Estimated reading time
4 minutes

Personalization has come a long way since the days when embedding names in email subject lines seemed like the cutting edge of technology. According to…

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Marketing movers & shakers: Michelle Brogan

4th March 2021

Marketing movers & shakers: Michelle Brogan

Estimated reading time
10 minutes

In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…

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The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

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How to get internal communications right for burned-out employees

18th February 2021

How to get internal communications right for burned-out employees

Estimated reading time
4 minutes

According to a recent survey, 75 percent of people have experienced burnout at work, with 40 percent feeling it during the pandemic specifically. A work-life…

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5 sales psychology lessons backed by research

28th January 2021

5 sales psychology lessons backed by research

Estimated reading time
7 minutes

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…

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