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Showing results for: Marketing psychology

hand holding a doughnut vs hand doing spock sign

15 Oct 2020

Spock vs Homer: the psychology of personalization

15 Oct 20207143

Marketing psychology

Challenging traditional thinking about how buyers make decisions, and what marketer...

29 Sep 2020

What is status quo bias and how can your sales narrative overcome it

29 Sep 20207107

Marketing psychology

Winning new business is a complicated task. There are at least six questions your p...

21 Sep 2020

Lumen compares Turtl’s format to the PDF

21 Sep 20207094

Marketing psychology

Turtl recently commissioned Lumen Research to conduct an experiment on the effectiv...

16 Jul 2020

25 bite-sized top tips to help you create more persuasive copy

16 Jul 20206816

Marketing psychology

From the latest behavioral studies to classic psychological theories, learn how to ...

24 Jun 2020

Sludge in marketing: the cognitive barrier harming consumers

24 Jun 20206738

Marketing psychology

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “slud...

14 Jan 2020

5 must-read books for marketers

14 Jan 20206408

Marketing psychology

At the start of every new year, I always make the same resolution. I always plan to...

two business people standing back to back looking angry

09 Jan 2020

3 proactive ways CMOs can get marketing and finance on the same page

09 Jan 20206400

Marketing psychology

Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relati...

10 Dec 2019

Persuasive patterns: Designing for the brain

10 Dec 201911980

Marketing psychology

Our brains are influenced by a huge number of forces that we are barely conscious o...

13 Nov 2019

Content psychology 101

13 Nov 20197834

Marketing psychology

Discover what goes on in your readers' brains and how to make sure your content mar...

woman with three heads showing different emotions

07 Nov 2019

3 ways to use psychology to boost your email marketing

07 Nov 20196088

Marketing psychology

Our brains make quick assumptions. Let's look at that....

06 Nov 2019

5 lesser-known behavioral biases every marketer should know

06 Nov 20196080

Marketing psychology

When it comes to marketing, the better you understand the psychology of your audien...

31 Oct 2019

Self-determination theory: how to make your readers’ brains happy

31 Oct 20196073

Marketing psychology

You probably already know how much we like psychology at Turtl. Let's introduce you...