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Showing results for: Marketing psychology

orange and orange segments

20 Aug 2019

Create better content with psychographic segmentation

20 Aug 20195595

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole m...

09 May 2019

Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

09 May 20195163

You might already know the name Rory Sutherland, but for those who don’t, he’s ...

woman with three heads showing different emotions

25 Mar 2019

3 facts about emotions in B2B decision-making

25 Mar 20195173

In the words of Destiny’s Child: It’s just emotion that’s taken me over…Whe...

07 Mar 2019

The science of reading in the digital age

07 Mar 20195182

Reading is not a natural process but an art we have taught ourselves. It has become...

28 Feb 2019

Four types of online reading

28 Feb 20195200

Content creators must understand online reading behaviors to better cater to them. ...

09 Jan 2019

White space in content design

09 Jan 201912019

Looking into an underrated design approach to content layouts. ...

07 Nov 2018

The psychology of personalization

07 Nov 20185149

Automation and data powers increasingly sophisticated personalization in both B2C a...