Types of B2B marketing campaigns

Creative B2B marketing examples

2. Upwork – Hey World

3. Slack – “So yeah, we tried Slack”

4. General Electric – What matters

5. Airbnb – Become a host

6. Canva – Canva Create

7. Mailchimp + VICE Media – Second Act

8. HubSpot – "The Growth Show"

9. LinkedIn – "In it together"

Best practices for executing a great B2B marketing campaign

More reading

Responding to stories is something we all do instinctively as humans. We’ve got heaps of content to help your marketing soar.

Read how content marketers use data to tell better stories.

Understand that B2B decision-making is emotional.

See how critical intent data is for B2B marketing

Read why marketers using first-party data build more accurate audience personas and can refine ICPs to improve performance marketing results.

Find out how well-structured, well-told stories connect storytellers and audiences, triggering chemical reactions that influence preferences and choices. 

Make content that performs

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