Agile content marketing renders deadlines obsolete

22nd November 2017
Author: Etienne Clergue
Posted in: Strategy & planning

Most content creators are familiar with the stresses of an encroaching deadline. Deadlines are a necessary evil in the print publishing world, where the logistical restrictions of offline distribution apply.

In the realm of digital content, hard deadlines are pointless. Online content can be tweaked and updated at any time. This creates valuable opportunities to experiment, test and learn from your content – after it’s been sent out into the world. Simply hitting publish and moving on to your next piece of content is detrimental to the ultimate impact of your efforts and content agenda. It’s time for content marketers to bin deadlines and go agile.

In this story, we explain why the deadline needs to go, and what content marketers have to gain from an agile approach.