ONEADVANCED X TURTL

How OneAdvanced raised the stakes for their flagship report

OneAdvanced's Annual Trends report has always been a cornerstone of their marketing calendar. But for its 10th edition, the team decided to raise the stakes.

A one-size-fits-all approach wasn't going to cut it for a business spanning nine distinct sectors, each with its own pressures, priorities, and buying dynamics. They needed content that could speak to each sector, at scale, and without adding to the production load.

Turtl made it possible.

A linchpin asset with limitations

Pre-Turtl, the OneAdvanced Annual Trends report delivered real substance – but the format was holding back its full potential.

One report, nine sectors: A single asset couldn't reflect the breadth of OneAdvanced's market, spanning healthcare, legal, education and more. Sector-specific prospects previously received a catch-all document – diluting relevance, reducing engagement, and leaving commercial value on the table. A sector‑specific supplement followed later, but only as an add‑on.

Limited audience insights: Limited distribution provided analytical challenges. Without engagement data showing who was reading, how deeply, or which accounts were showing intent, the content to commercial connection was surface level.

Creative bottlenecks: Producing tailored sector versions would have meant spiralling design time and cost, tying the creative team in content production, with little capacity left for higher-impact work. Scaling the report – without scaling the workload – felt out of reach.

Ten versions. One launch. Full pipeline visibility.

Switching to Turtl redefined what the Trends report could become — and what it could demonstrate.

For the first time, OneAdvanced published 10 simultaneous docs: one overarching report and nine sector-specific versions at the same time. Turtl's custom templates and modular layouts let the team self-serve designs at speed.

Integrating Turtl with Salesforce provided OneAdvanced with full pipeline visibility tied directly to content.

Engagement data from Turtl Docs flowed straight into Salesforce, helping the team track influenced opportunities, map the buying group, and surface the top decision-makers engaging with the report at each account. Paired with a strong internal comms campaign, Sales teams arrived at client conversations better briefed and more bought-in than in any previous year.

The report didn't sit in isolation either. It underpinned sector media coverage, thought leadership pieces, and nurture campaigns – building an integrated content programme around a single flagship asset.

More reach. More pipeline. More proof.

The numbers tell an impressive story.

£3m+ influenced pipeline: Trends influenced over three million pounds in pipeline. In just 5 months. All tracked and attributed through the Salesforce –Turtl integration.

90% lower bounce rate with content personalization: Personalization drove down bounce rates by 90%, further proving the impact of tailored content

11+ minute average engagement across 2,500+ prospects: Audiences read deeply – eleven-plus minutes on average across 2,500+ sessions. Sector-specific versions earned attention from the people they were built for, with customers sharing it with their exec teams.

Trends is the template for a team just getting started

The success of OneAdvanced’s Annual Trends has rippled outward fast. Commercial teams across the business have seen Turtl’s impact and are bringing it into their own activities. The creative team, no longer grinding through manual content cycles, has space to do the high-impact work that delivers commercial weight in the AI era.

OneAdvanced is also looking to dive deeper into Turtl’s personalization capabilities, with their eyes on dynamic personalization — Turtl’s unique feature that allows anonymous visitors to generate a tailored version of Turtl content in real-time.

With Turtl, OneAdvanced built something genuinely transformational. Now they're getting ready to scale it for even more enviable results.